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Top Rated eCommerce Software with Customizable Templates in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable templates provide flexibility in design, allowing businesses to create unique websites that align with their branding. They save time, simplify the design process, and do not require advanced technical skills. Our reviewers in eCommerce software rated this feature as important.

5 Best eCommerce Software with Customizable Templates

Product
User rating
Starting price
Webnode logo
4.6
(761)
10
flat rate/per month
Weebly logo
4.3
(1.8K)
10
flat rate/per month
Wix logo
4.4
(10.5K)
17
flat rate/per month
GoDaddy Website Builder logo
4.2
(1.3K)
9.99
flat rate/per month
Squarespace logo
4.6
(3.3K)
25
flat rate/per month

See other top eCommerce products with customizable templates

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the eCommerce software category. They also needed to have sufficient reviews about customizable templates, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable templates, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Webnode logo
Reviews Sentiment
 
 
 
1-2(12)
3-4(259)
5(490)
Key Features
Website Management4.5
Data Security4.5

User insights about the customizable templates feature

Users find Webnode's customizable templates easy to use and helpful for beginners. They appreciate the ability to modify fonts, colors, and other elements. However, reviewers mention a limited selection of templates and some restrictions in flexibility, particularly for more experienced users seeking advanced customization options.

See related user reviews

“Templates can be customized in many ways in the software. Everything from the font size to the colors can be modified or customized even better in the software.”
RB

Ratulovszky B.

Web Developer

“Customizable templates help new website creators get started on building a site and that is a very helpful feature.”
BL

Brandi L.

N/A

Starting price
10flat rate /
per month
Pros and Cons based on 761 verified reviews

Ease of design creation

User-friendly accessibility

Responsive customer service

Limited font customization

Challenging image management

See pros and cons details
Weebly logo
Reviews Sentiment
 
 
 
1-2(48)
3-4(860)
5(920)
Key Features
Website Management4.5
Data Security

User insights about the customizable templates feature

Users report that Weebly's customizable templates speed up the web building process and are user-friendly, especially for beginners. They find the templates easy to modify and appreciate the control over design elements. However, reviewers note a limited selection of templates and some difficulties with adding custom CSS and managing theme styles.
Verified reviewer profile picture
Verified reviewer profile picture

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“Templates are highly customizable if you know what you're doing. If you're in my shoes and time is of the essence you can easily go with a third party template that is also as highly customizable as the built in ones.”
Verified reviewer profile picture

Sean B.

Director of Web & App Development

“Templates are customizable and give a good deal of control, but it's easy to miss that there are page styles versus overall theme styles. A bit awkward adding and removing colors from the main theme. Also, adding custom CSS doesn't appear to be allowed.”
Verified reviewer profile picture

Jason O.

Contract Web Designer

Starting price
10flat rate /
per month
Pros and Cons based on 1,828 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Ideal for small businesses

Great for student projects

Easy drag-and-drop builder

Efficient website creation

Helpful beginner guides

Functional limitations

Complicated domain management

Inadequate customer support

Poor image handling

Limited theme customization

See pros and cons details
Wix logo
Reviews Sentiment
 
 
 
1-2(242)
3-4(4,353)
5(6,001)
Key Features
Website Management4.5
Data Security4.6

User insights about the customizable templates feature

Reviewers highlight Wix's customizable templates for their variety, flexibility, and ease of use. They appreciate the drag-and-drop functionality and the ability to create unique, professional websites without coding knowledge. Users note the extensive template library but mention occasional limitations in customization and the inability to switch templates without starting over.

See related user reviews

“Best feature hands down. Wix allows you to view, edit and customize hundreds of templates. This helps boost your sense of creativity and inspiration during the design process.”
KC

Katie C.

Admin

“The customizable templates in Wix are highly versatile, offering a wide variety of designs that can be easily tailored to suit any brand or project. The drag-and-drop functionality allows for quick adjustments without coding knowledge, providing a pe”
OM

Omur M.

design

Starting price
17flat rate /
per month
Pros and Cons based on 10,596 verified reviews

Professional website creation

Intuitive drag-and-drop interface

Extensive template library

Comprehensive beginner tutorials

Versatile blog creation tools

Slow website performance

Confusing and costly plans

Limited SEO capabilities

Inconsistent mobile compatibility

Complicated domain management

See pros and cons details
GoDaddy Website Builder logo
Reviews Sentiment
 
 
 
1-2(71)
3-4(661)
5(643)
Key Features
Website Management4.4
Data Security

User insights about the customizable templates feature

Users report that GoDaddy's customizable templates are easy to use and helpful for beginners. They appreciate the modern designs and the ability to tailor templates to their needs. However, reviewers mention limited customization options and a desire for more advanced editing functions to create unique websites.
Verified reviewer profile picture

See related user reviews

“Ease of Customization: The templates are highly customizable, allowing users to adjust colors, fonts, layouts, and other design elements to match their brand identity without needing technical skills.”
Verified reviewer profile picture

Adnan H.

Website designer

“GoDaddys website builder offers a variety of templates that users can customize to create websites that truly represent their brand and personal style. ”
CE

Charles E.

Lead Consultant

Starting price
9.99flat rate /
per month
Pros and Cons based on 1,375 verified reviews
Verified reviewer profile picture

Intuitive drag-and-drop functionality

Ideal for small businesses

Reliable web hosting

Efficient website development

Comprehensive website building

Limited content editing

Outdated email services

Limited customization options

Unappealing design themes

See pros and cons details
Squarespace logo
Reviews Sentiment
 
 
 
1-2(47)
3-4(1,179)
5(2,154)
Key Features
Website Management4.6
Data Security4.6

User insights about the customizable templates feature

Reviewers appreciate Squarespace's customizable templates for their sharp design and ease of use. They find the templates streamline the web building process and offer a good balance between functionality and ease-of-use. However, users note some limitations in customization without adding custom code and a need for more flexibility in design options.

See related user reviews

“The customizable templates that Squarespace provides is critical for a small business like ours; there is little to no budget to hire a professional website designer. Squarespace provides easy-to-use customizable templates based on your industry or gives you lots of generic designs to choose from. You don't have to be a coder to use it as Squarespace has done the work for you. You just click in the boxes and fill in the information you would like on your website. If you can use Word, you can use Squarespace to design your website yourself without hiring a website designer.”
MS

Michelle S.

Executive Vice President

“The templates can be customized somewhat, however, there are limitations. For example, if you wanted to change the color of a word, or group of words, for emphasis, you can't. You are limited to the base color font selected and bold and italics.”
CM

Charlene M.

Assistant Pastor

Starting price
25flat rate /
per month
Pros and Cons based on 3,380 verified reviews

Ideal for small businesses

Efficient client website creation

Professional website appearance

User-friendly website creation

Diverse and customizable templates

Customization constraints

Frequent technical issues

Limited page design flexibility

Short and restrictive free trials

High cost concerns

See pros and cons details

Other Top Rated eCommerce Software with Customizable Templates in 2026

Wix logo
Category Leaders

Website builder & business management platform

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Read more about Wix

Users also considered
Shopify logo

Everything you need to sell anywhere. Trusted by 160k stores

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between

Read more about Shopify

Users also considered
Squarespace logo
Category Leaders

Cloud-based solution to build websites and online stores

Squarespace offers an all-in-one Commerce platform that gives you everything you need to run your business and sell online -- whether you’re just getting started or are an established brand. Start with beautiful website templates to make your store stand out.

Read more about Squarespace

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Weebly logo

Website, blog & online store creation

Weebly is a web design and website hosting tool which provides the tools to create websites, online stores, and blogs using a drag and drop website builder

Read more about Weebly

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Build an online store
Marketing360®? has everything you need to build an amazing online storefront that can help grow your business. Create a sleek, modern online store, stay organized while managing customers and payments, sell your products everywhere online.

Read more about Marketing 360

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite ERP helps take your eCommerce to the next level with our SuiteCommerce functionality, which links every step of a multi-channel, multi-location retail business to your back office systems to run your business better with real-time insights, flexibility, and agility.

Read more about NetSuite

Users also considered
Pixpa logo
Category Leaders

All-in-one website builder for creators & small businesses

Launch an online store to sell products, services, or downloads. Pixpa offers full control, secure checkout, and beautiful design—tailored for creatives.

Read more about Pixpa

Users also considered
Webnode logo
Category Leaders

Professional website builder for small businesses

Webnode is different than any other website builder. It helps you to design an awesome website, blog or online store in matter of minutes. It is Ideal for all kind of individuals and small businesses.

Read more about Webnode

Users also considered
GoDaddy Website Builder logo

Website builder, WordPress hosting, and more

GoDaddy is an Internet domain registrar & web hosting company offering domain name registration, a website builder, WordPress website hosting, and various other web services

Read more about GoDaddy Website Builder

Users also considered
Odoo logo

All-in-one open-source business software

Odoo's eCommerce features provided a vision of a fully integrated solution, which could provide XO2 with a streamlined sales and distribution channel, incorporating full financial and after-sales marketing features.

Read more about Odoo

Users also considered
Ecwid logo

eCommerce software for mobiles, websites and social media

Start selling in minutes. Ecwid provides freelancers and small businesses a quick way of setting up an online store and shopping cart into any existing website and social media profile.

Read more about Ecwid

Users also considered
Fishbowl logo

Simplify, automate, and elevate your inventory management

Fishbowl empowers you to outsmart your eCommerce competition by turning data into practical insights and actionable results. It’s designed to get all your team—whether in sales, accounting, operations or IT—on the same page without disrupting your business.

Read more about Fishbowl

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

From lead capture to completing online transactions. Sell products, services, and subscriptions using our online storefront, shopping cart, & order forms.

Read more about Keap

Users also considered
Cin7 Core logo

Inventory management software for SMBs

Cin7 Core is a cloud-based, inventory and order management application for SMBs which offers a complete back end management solution with purchasing, sales, warehouse management, and light manufacturing features as well as shipping, eCommerce and payment gateway integrations

Read more about Cin7 Core

Users also considered
Adobe Commerce logo

Personalized, high-performance B2B & B2C commerce

Adobe Commerce empowers B2C and B2B brands to boost conversion and go live faster on a flexible, cloud-native platform. It supports rapid growth across brands and markets with scalable catalogs, a native DAM, and a fast, personalized storefront experience that accelerates growth.

Read more about Adobe Commerce

Users also considered
Square Online logo

Website designing tool for eCommerce businesses

Square Online allows small & medium-sized sellers to grow their business with a professional eCommerce website & integrated tools.

Read more about Square Online

Users also considered
Cin7 Omni logo

Cloud-based inventory management solution

Cin7 is the easiest way for modern retailers to cut through the chaos and gain the omni-channel visibility, control and collaboration.

Read more about Cin7 Omni

Users also considered
Subbly logo
Category Leaders

The subscription-first commerce platform

Subbly's all-in-one platform empowers you to launch, run, and scale a subscription business with no coding skills or third-party plugins required.

Read more about Subbly

Users also considered
Rocketspark logo

eCommerce website builder

Rocketspark is a cloud-based website design platform that allows businesses across all industry verticals to design, build, and manage websites and online stores. The platform can be used by eCommerce retailers to create and run a custom, branded online store.

Read more about Rocketspark

Users also considered
Finale Inventory logo
Category Leaders

Cloud-based inventory management solution

From table-stakes (real-time inventory management syncs) to bells and whistles (mobile barcoding, forecasting, custom dashboards), Finale's cloud-based inventory system integrates seamlessly with your sales channels to prevent overselling & keep you ahead of the game.

Read more about Finale Inventory

Users also considered
Format logo

Website builder tool for photographers and graphic designers

Format is a cloud-based website designing software for photographers, artists, designers, illustrators, models, architects, and businesses having specific teams for graphic designing or website building. Key features include portfolio management, website creation, photography enhancement, and SEO.

Read more about Format

Users also considered
LearnWorlds logo

AI-powered LMS for online courses

LearnWorlds is a cloud-based LMS for selling courses and training communities. Sell more with a built-in cart, bulk licenses, gift purchases, and private checkout links for custom deals, all from one branded, mobile-ready site.

Read more about LearnWorlds

Users also considered
SITE123 logo

Free website builder and landing page solution

SITE123 is here to change everything you know about creating an eCommerce website using website builders!
Create, manage, and edit your website without the need and cost of hiring a professional!
Our extensive variety of templates and layouts makes it so easy to create a unique eCommerce website.

Read more about SITE123

Users also considered
CrazyLister logo

The Easiest Way to List and Sell on Amazon & eBay

All-in-one Amazon and eBay listing software. Effortlessly run and grow your eCommerce business.

Read more about CrazyLister

Users also considered

Key features for eCommerce software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Website Management: Reviewers appreciate the customizability, ease of use, and comprehensive control it provides, allowing non-technical users to update design, content, and functionality efficiently. 92% of reviewers rated this feature as important or highly important.
  • Data Security: Users value the encryption, compliance with regulations, and robust security measures that protect customer data and build trust. 89% of reviewers rated this feature as important or highly important.
  • Order Management: Reviewers highlight the ease of tracking, processing, and fulfilling orders, with features like automated notifications, return processing, and integration with shipping carriers. 89% of reviewers rated this feature as important or highly important.
  • Shopping Cart: Users like the ability to add, modify, and review items, the option for abandoned cart recovery, and smooth integration with various payment gateways. 88% of reviewers rated this feature as important or highly important.
  • Mobile Access: Reviewers appreciate the capability to manage stores, check analytics, and update products on the go, ensuring flexibility and convenience. 87% of reviewers rated this feature as important or highly important.
  • Inventory Management: Users find it beneficial for tracking stock levels, managing products across multiple channels, and receiving real-time updates and alerts on inventory status. 87% of reviewers rated this feature as important or highly important.