Contact Rejoiner for detailed pricing information.
Succeeding in the fast-paced eCommerce industry requires a strong allegiance to automation and data-driven marketing tactics. Rejoiner is a web-based solution built by eCommerce veterans to generate more sales for online retailers. The company’s lifecycle email software automates data-driven cart abandonment and retention email campaigns for brands of all sizes, including global leaders like Guess, FootJoy, and Hallmark.
Rejoiner was developed to give eCommerce businesses a smarter way to maximize revenue from existing customers. The online solution uses data to convert abandoned shopping carts into new customers. It continuously optimizes email marketing campaigns to increase sales for eCommerce businesses small and large. Key features include email automation, email analytics, email segmentation, and A/B testing.
Rejoiner uses data-driven marketing and automation technology to reduce cart abandonment rates and recover lost revenue. Online retailers that use Rejoiner can create their own automated cart abandonment email campaigns. These campaigns involve multi-stage email sequences, which are sent at regular intervals, to follow up with shoppers who’ve abandoned their virtual shopping carts. Rejoiner gives its users a way to send hyper-segmented, hyper-personalized cart abandonment emails that are likely to regenerate user sessions.
In addition to its advanced tools for recovering lapsed shoppers, Rejoiner also uses sophisticated technology to maximize revenue from existing customers and extend the customer lifecycle. Rejoiner sends automated welcome, replenishment, VIP, and win-back email campaigns, and it constantly optimizes the checkout funnel to pinpoints where any leaks are coming from. Powerful segmentation tools give eCommerce brands the ability to send targeted messages to customers based on demographics, transaction data, purchase histories, and online behaviors.
Email automation is at the Rejoiner’s core, informing many of the other key features of present within the advanced targeting and marketing platform. Automated emails can be sent out at regular intervals after triggering events occur, the most common of which are cart abandonment emails.
Setup your first campaign by selecting the time schedule for your email sequence. (For example, you might want an email to go out automatically 30 minutes after a visitor has left your website.) Rejoiner’s automation campaigns work on their own, so you won’t have to click “Send” or customize your emails each time they go out. An in-house design and HTML team helps you create and launch every email campaign for you.
The best email marketing campaigns are never truly finished. With optimization and analytics, eCommerce brands can continue refining their messaging and marketing tactics in order to get the best results.
To uncover how your automated emails are performing, visit the Rejoiner dashboard page. You’ll see how cart abandonment emails are impacting your website, how your campaign emails are performing, and how much actual revenue is being generated by each campaign. If you notice lower-than-average email open rates, that could be a sign that it’s time to change up your marketing pitch.
Segmentation can be used to target selected customer groups with relevant messages. Segmented groups typically share certain traits or characteristics, such as customers who abandoned their carts before completing their purchases or customers who fit certain demographic characteristics.
Create as many segments as you need, choosing a name and a set of filters for each new segment. Your segments will be structured as a CND formula, with a segment, clause, and filter. Filter your segments based on cart items, cart data, customers, events, lists, or email engagement. Once your segments have been setup, you’ll be able to send automated email messages to customers based on the items they have left in their carts or based on the types of emails they’ve opened in the past.
Using Rejoiner’s Campaign Editor, eCommerce brands can setup, schedule, test, and manage their automated email campaigns. A/B testing plays an important role in creating and optimizing email marketing campaigns. Using multiple test types, like 50/50 splits and hold outs, brands are able to determine which types of content and messaging their customers are responding to and which messages are most likely to end up in the trash.
A/B testing helps you see how small changes in your messaging or targeting impact key metrics, such as open rates, click-through rates, conversion rates, and revenue per email. Define your own sample size and type out a short description of the test you’re running. For example, you might want to test different subject lines to see what customers are responding to, and then measure those results based on your own pre-determined goals. You can see the results from your Email Campaign Manager.
Pricing for Rejoiner starts at $1,000 per month for the Recover package, which reduces cart abandonment. For $2,000 per month, brands can select the Retain package. An Optimize add-on is available for $500 per month. Custom pricing is available for Agencies that manage multiple sites. All Rejoiner packages include unlimited emails with full service account management.