Acto - 2026 Pricing, Features, Reviews & Alternatives

Acto is a cloud-based AI sales intelligence platform built for B2B field and inside sales teams in wholesale distribution and manufacturing. It connects to existing ERP, CRM, and BI systems to surface prioritized customer signals, next-best-action recommendations, churn alerts, and product suggestions, delivered directly inside the tools sales reps already use: CRM interfaces, Microsoft Outlook, and iOS/Android mobile apps. Target segments include food wholesale, technical and industrial trade, medical technology, automotive supply, construction wholesale, office supplies, and component manufacturing, with a focus on SMEs managing large customer bases, extensive product portfolios, and recurring order cycles.

The platform applies pattern recognition and machine learning across ERP and CRM data to rank customers by weekly revenue potential, flag early churn indicators such as slipping orders, rising complaints, and margin drops, and recommend up to three cross-sell or upsell products per customer based on the purchase behavior of similar clients. Pre-meeting briefings deliver key customer insights and risk signals before appointments. A voice AI capability allows reps to check schedules, prepare for meetings, and create CRM notes and tasks hands-free while driving. An Outlook sidebar surfaces customer intelligence, drafts personalized emails, and schedules appointments without requiring reps to leave their inbox. Automated meeting note capture distributes follow-up tasks across the sales team, eliminating manual CRM updates.

Acto also identifies inactive customers with concrete reactivation recommendations, surfaces new customer leads from internal and external data sources, and tracks open quotes and offers to flag where follow-up is needed. Predictive reorder detection identifies stock-out risk and replenishment timing. Integration support covers Salesforce, Microsoft Dynamics, HubSpot, SAP, and additional ERP and BI tools, allowing deployment within existing sales infrastructure without requiring reps to adopt new workflows.