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NetBase is a real-time social business platform for global companies to manage their brands, build businesses and stay connected with their customers.

The NetBase platform enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.

Through social media listening NetBase measures passion for any brand, topic, category or person, to provide businesses with insights on their consumers' feelings. NetBase analyzes millions of social media posts every day to deliver insights and information about consumer attitudes, emotions, purchase behavior, geo-location, gender. With NetBase, brands are able to track their social media activity worldwide and respond to customers appropriately.

NetBase’s patented Natural Language Processing (NLP) technology is able to interpret 42 different languages as well as decipher social media “slang”, emoji’s, alternative spellings and more, in a human-like way. Gathered data is then delivered to businesses visually as charts, graphs and heat maps for easy interpretation.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands. NetBase has partnerships with Walmart, American Airlines, Coca-Cola, Arby’s, Universal Music Group, Ogilvy, T-Mobile, and YUM! Brands.