Reply - 2026 Pricing, Features, Reviews & Alternatives

Reply is a cloud-based multichannel sales engagement and lead generation platform designed for founders, SDR teams, sales agencies, solopreneurs, marketers, and consultancies of all sizes. It consolidates prospecting, outreach automation, AI-driven personalization, email deliverability management, reply handling, and meeting booking into a single platform. Outbound sequences span email, LinkedIn, calls, SMS, and WhatsApp within a single coordinated cadence, with conditional branching that adapts channel, timing, and messaging based on real-time prospect behavior such as opens, replies, link clicks, and LinkedIn connection acceptance.

At the core of the platform is a native B2B contact database of 1 billion+ contacts and 60 million+ company profiles across 150+ countries, filterable by industry, role, seniority, company size, location, and tech stack. Contact enrichment, email verification, intent signal tracking, and website visitor identification feed continuously updated lead data into outreach workflows. AI capabilities include Jason AI SDR, an autonomous agent that defines the ICP, sources leads, builds and launches sequences, personalizes messages per prospect, handles replies and objections, and books meetings around the clock. Additional AI tools generate personalized email openers, value propositions, CTAs, and closing lines per contact, and can research and populate any user-defined field for hyper-targeted messaging.

Deliverability is managed through a 30+ feature suite covering mailbox warm-up, SPF, DKIM, and DMARC configuration, spam monitoring, and email health checks. A unified inbox consolidates conversations across all channels, sequences, and team members. The platform integrates with Salesforce, HubSpot, Pipedrive, Copper, and others, and exposes a REST API and MCP access so external AI agents and automation tools can operate the platform end to end. A fully rebrandable white-label option supports agencies running outreach for multiple clients under a custom brand and domain. Entry-level plans serve individuals and small teams; enterprise and white-label tiers target teams of 20 or more and multi-client agencies. A 14-day free trial with no credit card required includes access to the B2B database, multichannel sequences, analytics, integrations, and AI features.