AdRoll ABM - 2026 Pricing, Features, Reviews & Alternatives

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Account-Based Advertising

The RollWorks Account-Based Advertising solution leverages our best-in-class native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage your target audience through account-based display advertising. Our solution, built on over a decade of expertise in AI and ML, specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement

Account-Based Marketing

The RollWorks ABM solution, designed for revenue-focused marketers, seamlessly bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates seamless Go-To-Market execution and tight alignment of go-to-market teams, maximizing revenue efficiency. RollWorks simplifies ABM by focusing on what truly matters – deep buyer insights, actionable recommendations, precise targeting, and measurable impact. This approach streamlines the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential effectively.