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Frazer
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Dealer management software for car dealerships
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Frazer - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Frazer overview
Based on 150 verified user reviews
What is Frazer?
By industry, Frazer reviewers are most commonly professionals in automotive (89%). The most frequent use case for Frazer cited by reviewers is auto dealer (97% of reviewers).
What do users say about Frazer pricing?
Most reviewers indicate that Frazer offers excellent value for money, with affordable pricing and comprehensive features. Most users consider the cost lower than competitors, though some users report occasional price increases.
Starting price
Alternatives
with better value for money
Pros & Cons
Dealership Management
Navigation
Printing Deals
Customer Support
Bugs and Issues
Network Setup
Frazer’s user interface
Frazer pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.7
Features
4.6
Ease of use
4.7
Customer support
4.6
Reviews sentiment
What do users say about Frazer?
By industry, Frazer reviewers are most commonly professionals in automotive (89%). The most frequent use case for Frazer cited by reviewers is auto dealer (97% of reviewers).
Select to learn more
Who uses Frazer?
Based on 150 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Frazer's key features
Most critical features, based on insights from Frazer users:
All Frazer features
Features rating:
Frazer awards
Frazer alternatives
Frazer
Starting from
No pricing info
Carsforsale.com
Starting from
No pricing info
AutoManager
Starting from
No pricing info
DealerCenter
Starting from
No pricing info
Frazer pricing
Starting from
No pricing info
User opinions about Frazer price and value
Value for money rating:
Of 22 reviews that provide robust commentary on Frazer's price and value, 100% mention it in a positive light.
Most reviewers indicate that Frazer offers excellent value for money, highlighting its affordability, especially for small or new businesses with limited budgets. Users think the software provides a comprehensive set of features for a low price and appreciate having multiple payment options that increase accessibility. Some reviewers feel the cost is significantly lower than competitors, making it a preferred choice over time. Reviewers appreciate that the price includes robust functionality and easy usability. Some users report occasional price increases, but most still consider the overall value to be strong compared to other, more expensive providers.
, and
To see what individual users think of Frazer's cost and value, check out the review excerpts below.
Frazer integrations (18)
Integrations rated by users
We looked at 150 user reviews to identify which products are mentioned as Frazer integrations and how users feel about them.
Integration rating: 5.0 (3)
“I use frazer to upload my cars and pictures to carsforsale. They make it a breeze!”
“Simple feed for our website. It happened every night and was easy to set up.”
kevin c.
owner
Integration rating: 4.5 (2)
“There was no option for REGUSA, which is what I wanted to speak about. Frazer did a good job of supplying all the data for import into REGUSA which made submitting those deal for out of state reg & titling a breeze.”
Chip B.
Sales Professional
Integration rating: 5.0 (1)
Frazer customer support
What do users say about Frazer customer support?
Customer support rating:
We analyzed 70 verified user reviews to identify positive and negative aspects of Frazer customer support.
Widespread user sentiment highlights Frazer's support team as knowledgeable, friendly, and quick to resolve issues.
A significant portion of users appreciate the ease of reaching support by phone or chat without long hold times.
Many reviewers value remote assistance, patient guidance, and proactive help during critical business moments.
A small group of reviewers report long wait times, inconsistent follow-up, and less helpful support during off-hours or after staff changes.
Support options
Training options
To see what individual users say about Frazer's customer support, check out the review snippets below.
“The software itself is extremely user friendly. But ultimately it is the customer service that makes them unbeateable. If we have an issue or a question, it is handled immediately. When you call, you are not put on hold for 20-30 minutes.”
Aaron H.
Sales Manager
“Technical support is great during normal business hours and they can fix most issues almost instantly. ”
Kevin G.
Sales and Finance Manager
“costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason”
Mohammed B.
owner
Frazer FAQs
Frazer has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What is Frazer used for?
Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation, customer communications, payment processing, marketing, and more on a centralized platform. The inventory management module allows team members to track vendors, monitor recalls, access vehicle history, automatically decode vehicle identification numbers (VIN), and add vehicle images. Frazer's sales processing functionality lets employees configure multiple payment schedules, select sales types, conduct background checks, and collect deposits, among other processes. The customer management tool enables staff members to track payment due dates, set-up recurring payments, print IRS Form 8300, and accept payments for bank fundings, note balances, and repairs. It also allows users to create vehicle specific buyers’ guides, build custom forms, send personalized letters to customers, and handle online registration processes. Frazer lets businesses integrate the platform with several third-party solutions such as AutoCheck, EquiFax, Solutions to Text, openedge, DLRdmv, and Agora. Supervisors can create bills, reconcile bank statements, handle general ledgers, and generate income statements, balance sheets, and custom reports.
Q. What languages does Frazer support?
Frazer supports the following languages:
English
Q. Does Frazer support mobile devices?
Frazer supports the following devices:
Android, iPad, iPhone
Q. Does Frazer offer an API?
No, Frazer does not have an API available.
Q. What level of support does Frazer offer?
Frazer offers the following support options:
Email/Help Desk, Phone Support, FAQs/Forum, Knowledge Base, Chat
