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Ahrefs

SEO toolset that helps you rank higher and get more traffic.

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(33)

Ahrefs Reviews

Overall rating

4.7

/5

513

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.91/10

Reviews by rating

Pros and cons

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.
It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.
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513 reviews

Recommended

KB
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Kyle B.

Owner

Marketing and Advertising, 1-10 employees

Review source

Overall Rating

Dig DEEPER into Google Data & Find SEO Gold!

Reviewed 8 months ago

Transcript

Kyle B.: Hi, I'm Kyle, Chief Marketing Officer, and I give Ahrefs five stars. For more reviews like this,...

MP
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Michael P.

Owner

Music, 1-10 employees

Review source

Overall Rating

Awesome SEO Tool !

Reviewed 2 months ago

Transcript

Michael: My name is Michael. I'm a small business owner working in the music industry. We're a multifaceted...

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Habib U.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Swiss knife for SEO

Reviewed a year ago

I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

Pros

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

Cons

Too expensive for beginners, and there the limitations with the basic packages.

RJ
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Ramona J.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Great tool, crazy pricing, little value for the money since getting into the new pricing model.

Reviewed 8 months ago

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Pros

Ahrefs is a standard in SEO. I have been using it for 2 years already (switched over from SEMrush) and I love it. I have spent hundreds of hours, I run my entire agency on it. Overall a very solid tool. Compared to SEMrush (and reason why I still use Ahrefs) great dashboard, easy to use.

Cons

Since the new pricing model it's a pain. You are being charged "credits" for just breathing around the software. Logged into it 2 times, looked at a keyword ranking that's already generated and I "consumed" 8 credits. There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which loads instantly) or doing your regular...

Vendor response

Sorry to see you disappointed, Ramona! Contrary to popular belief, this pricing change was not made ad-hoc. In fact, we studied the usage patterns of our paying customers and designed it in such a way where 80% were barely affected, while the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allow grandfathered users (like yourself) to keep their...

MP
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Marian P.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Not the greatest tool outhere

Reviewed 5 years ago
Pros

If you want to know how your SEO metrics are doing, you can get them from this software, it does the job right, but for us it was stuck in time, and some new futures just passed by them, we did use it for a couple of years with succes.

Cons

The pricing is insane for what it does, you can buy at least 4-5 different softwares with the money you buy one. This being said the futures and tools it provides are not that cutting edge anymore, tons of websites and softwares are ahead of them.

Vendor response

Hi Marian! We're an all-in-one SEO toolset, encompassing 5 core tools and a few others. We also have the second most active crawler after Google when it comes to out backlinks index: https://ahrefs.com/big-data Not sure if you're still with us, but would be happy to know your thoughts about the present Ahrefs :)

AG
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Anahit G.

Consumer Services, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Comprehensive SEO Tool With Powerful Features

Reviewed 3 months ago

Overall, Ahrefs is an incredibly comprehensive and powerful SEO tool. While it may be on the pricey side, the features it provides are invaluable for optimizing and tracking website performance. Its intuitive interface and comprehensive reports are incredibly useful and make it a great choice for those looking for an SEO tool.

Pros

Ahrefs is an incredibly powerful SEO tool that provides an immense amount of information and features. The reporting is comprehensive and allows for detailed analysis of the website's performance. The interface is intuitive and user-friendly. The ability to track keyword rankings, backlinks, and organic traffic has been incredibly useful for optimizing my website.

Cons

One of the biggest drawbacks of Ahrefs is its pricing. For some, it can be quite expensive and can limit the ability to use all the features it offers. Additionally, the reports can be overwhelming and difficult to interpret at times.

Vendor response

Thank you for the review, Anahit! May I ask which reports are overwhelming and difficult to interpret at times? Please note that each report comes with a how-to article on how to use it. You can check all of the how-to articles under our academy: https://ahrefs.com/academy/how-to-use-ahrefs Should you have further questions, please write us in the support chat - we can assist you there too :)

SB
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Skyler B.

Writing and Editing, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs is the best and only SEO tool you need for keyword research

Reviewed a year ago

Ahrefs has helped me with keyword research for a new blog to develop a content strategy for the next 6 months and determine what content to prioritize and focus on. It has also been very helpful with competitor research to find keyword ideas I would never have thought of. I also use it to track position rankings and backlinks.

Pros

Ahrefs is the best SEO tool for keyword research and competitor analysis. I've tried other software like SEMRush and Moz but found that Ahrefs is the most accurate regarding keyword difficulty. I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions.

Cons

There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is perhaps too much information. However, Ahrefs have excellent YouTube training resources that help you understand all the important features and feel comfortable using Ahrefs within a couple of hours. There are also great tutorials for people completely new to SEO. Although to take advantage of Ahrefs' most important features, you need to pay for the Standard Plan, which is quite expensive for small businesses, startups, and bloggers compared to the Lite plan. There is also no longer a paid trial version available.

Vendor response

Appreciate the kind words, Skyler! Pricing-wise, please note that the Standard plan is more suitable for seasoned SEOs, not necessarily startups. Indeed, we've discontinued the trial. But people who want to convince themselves about the value of Ahrefs can use our free plan. With the free plan, you can use Site Explorer and Site Audit for free for all your verified projects - sign up here: https://ahrefs.com/webmaster-tools We also have a bunch of free tools under our free tools hub: https://ahrefs.com/free-seo-tools These should serve as a "soft trial" for starters.

AR
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Verified reviewer

Real Estate, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All In One SEO/ SEM Research and Optimization Tool

Reviewed 7 months ago

As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. The amount of keyword data provided within Ahrefs is unmatched by similar tools. We have improved all of our clients "website score" and they have seen the results with more traffic and better leads.

Pros

The software contains so many features for keyword research, website optimization, link building, competitor tracking and so much more. The best part about the software is that the more I use it, the better the results are that I can provide my clients. My favorite tool is the "content gap" functionality which provides us with the websites where our competitors are linked so we are able to go after those websites or similar websites.

Cons

There is a huge learning curve because the software contains so many features and ways to use the software. Additionally, the software can get very expensive because of the number of licenses our business requires.

Vendor response

"The best part about the software is that the more I use it, the better the results are that I can provide my clients." This made our day - thank you! ^^ About your concerns, we heard you Abby. In fact, we're in the process of updating all of our How to Ahrefs documentation for all new Site Explorer 2.0 reports. So stay tuned! You can also follow our social channels where we're posting short explainer videos about each new functionality. For any questions you might have, don't hesitate to ping us at support@ahrefs.com. We're always happy to help out :)

MD
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Mert D.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketing Analysis with Ahrefs

Reviewed 10 months ago

I am using Ahrefs to understand my competitors website and their marketing strategy. I use template dashboard to report my customers about their website health.

Pros

Ahrefs is important tool for market analysis, to understand your competitors and their marketing strategy. You can define your marketing strategy with it's features.

Cons

Ahrefs should have more feature for social media analysis to understand competitors behaviour.

Vendor response

Happy to know we help you proactively define your marketing strategy :) Could you write us at support@ahrefs.com about the social media features you're talking about? Even better, you can write or upvote these feature suggestions on our canny page: https://ahrefs.canny.io/ The more votes a feature suggestion gets, the likelier our product team will consider it when reviewing the product roadmap. Thank you!

VG
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Victoria G.

Textiles, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Arefs is the king : backlinks and broken links

Reviewed 8 months ago

Great Tool, but the decision they have taken with prices i think they have losted a lot of customers.

Pros

I love backlinks and broken links I never found a software like this.

Cons

The price. They have raised the price to 179 €/month if you want to use these 2 funtions. It´s not a price you can allow if you are beginning in SEO.

Vendor response

Thank you for the review, Victoria! The Standard plan you're talking about is more tailored towards SEO professionals, not beginners. You can still use our free plan, where the Backlinks and Broken Backlinks reports are available (but only for your verified websites): https://ahrefs.com/webmaster-tools We also have a free backlink checker: https://ahrefs.com/backlink-checker And a broken link checker: https://ahrefs.com/broken-link-checker Hope these help!

AR
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Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent search suite

Reviewed 6 months ago

Excellent tool, would recommend for sure.

Pros

For an entire view of your web performance, ahrefs is a perfect place to start. Lots of features that cover anything from rank tracking to optimisation.

Cons

Perhaps could be better for steps / stages or to understand how you are getting to being a user that is using 100% of the platform and improving performance as a result.

Vendor response

Appreciate the feedback! We actually have a series of how-to guides on each tool under our Ahrefs Academy: https://ahrefs.com/academy/how-to-use-ahrefs If some use cases are not that clear, you can always write us at support@ahrefs.com and one of our support reps will gladly help you out :)

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Possible the best all-in-1 SEO tool

Reviewed 10 months ago

We've used it for a time before we switched to just keyword rankings. Ahrefs was an overkill for us, but if we'd need an extra tool we'd be using ahrefs.

Pros

If you need a reliable tool with all features from audits, keywords and backlinks, ahrefs is a great tool.

Cons

If you need only 1 part of SEO tools, such as rank tracking, ahrefs is an overkill. Good value for money, but too expensive for either just backlinks, rank tracking of crawl information.

Vendor response

Sorry to see you leaving :( We're an all-in-one toolset, indeed. We also have a free plan that allows you to use the Site Explorer and Site Audit tools for all your verified projects (websites that you own). You can sign up for it here: https://ahrefs.com/webmaster-tools

OH
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Olivia H.

Cosmetics, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the Best Tools for Keywords

Reviewed 2 years ago

Overall I think it's a great tool which is actually quite addictive! If it wasn't for the high cost I would probably have kept my subscription. I had great results with my keyword research and also for finding articles that would rank well on Pinterest.

Pros

This is a good tool for finding keywords and monitoring your backlinks. I mainly used it to look at my competitor's keywords and domain rating and also monitor my backlinks. Overall it is excellent if you want to monitor how your website is doing over time and receive alerts when you have new keywords ranking. I also found it helpful to find low competition keywords to help my posts rank better. I also like that you are able to cancel your subscription easily if you want to unlike some of Ahref's competitors who make cancelling complicated!

Cons

It's really very expensive and I've found other tools that are less expensive that do what I need them to do with finding keywords. I think Ahrefs is the best but it's so expensive that I can't justify paying the cost. Also if you are new to keyword research it's quite complicated. Ahrefs have a youtube channel and lots of help so that you can learn how to use it but there are still other tools which are much easier for beginners.

MK
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Md. K.

Writing and Editing, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool for SEO and Ranking

Reviewed 2 years ago

It is one of the best tools for SEO analysis and backlinks. I am impressed with its performance. For search volume, backlinks, rankings and social share Ahrefs plays an outstanding role. It always uses effective data that is very helpful. By using this tool we can get organic traffic research result. In this way, we know keywords that are ranked by competitors. For bringing more traffics it shows excellent performance. Overall it is the best SEO tool in the market now.

Pros

It is very nice software for backlinks and SEO analysis. It has a site audit tool that monitors SEO issues of our sites regularly. It shows a complete backlink profile. We get a proper backlink report. Ahrefs link analysis tool index is huge. It is also updated regularly. It is also a great SEO competitor research tool. Ahrefs has an exclusive backlink analysis feature. It is a keyword explorer that gives valuable information on search volume, competition, CPC, CTR, SERP position history, and more. Keyword explorer does not limit to one search engine. It is a rank tracker tool that shows the ranking position in google.

Cons

It is a great tool that shows quality performance. Rank trackers should be updated regularly. New keyword ideas should be improved

Vendor response

Many thanks for the honest review! Please note that keywords in Rank Tracker get updated according to your chosen plan. Daily updates are available as an add-on. As for the new keyword idea improvements, please write us at support@ahrefs.com to provide us with some more context. Thank you! :)

MB
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Madan B.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Is Ahrefs the best tool for SEO?

Reviewed 3 years ago

Talking about the overall experience with Ahrefs I love the tool. It has helped me to rank my article on google as well as to find the best and working keywords for my ads.

Pros

I have used a few SEO tools like Mangool, Moz, SEMRush, and others, yet nothing works like Ahrefs. It is one of the most powerful and featured tools out there. The addition of new features on this tool continuously makes it more special. Perhaps the best thing about Ahrefs is that it crawls and records new backlinks super quickly. I mainly use this tool for keyword research and monitoring backlinks. This tool has helped me to rank my website on the first page of google. I consider it the best tool for organic keyword research and to find the SEO difficulty for each keyword.

Cons

I am using Ahrefs for more than 2 years. I haven't noticed any technical difficulty out there. Some of the people consider the pricing as a little bit high but I think the pricing is not much high according to the service they are providing.

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Tayyab S.

Writing and Editing, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All Resources to Grow Search Traffic

Reviewed 3 years ago

I found it useful and beneficial in Keyword Research and Analyze Competitor Details.

Pros

Ahrefs is a complete SEO tool that holds multiple tools like Link building Keyword research Competitor analysis Rank tracking Site audits I usually use Ahref for keyword Research which is important to grab the traffic to your site as well as analyze the top rank keywords.

Cons

Little bit Complex Interface Many filters on referring domains Not 100% accurate Stats less Internal link opportunities

ML
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Malte L.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best backlink software

Reviewed 3 years ago

A cheap toolbox with some really great tools. It does what it is supposed to do. Nothing fancy but reliable.

Pros

ahrefs is an inexpensive all-in-one SEO platform with a strong focus on backlinks. While the other features are OK, I mainly use it for backlinks, where it absolutely excels.

Cons

The UI has not changed in many years and I feel the usability could be improved upon. Click stream data has not been updates since December 2019. The rank tracker is really just that - a rank tracker. Some competitors have a much stronger focus and the SEO project management aspect.

JR
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Jamie R.

Insurance, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Give it time - it gets better

Reviewed 2 years ago

So far so good and it only gets better with more usage. It's an indispensable part of my marketing plan now.

Pros

Ahrefs is almost overwhelming with the number of features and tools it has and in a way this is almost a negative until you take the time to get familiar with them all. It's the first tool I fire up each morning along with Google Analytics to track and monitor so I can see what's working, what's not, and what to tackle next. It's excellent for both short-term and long-term planning with actionable items to help you drive your site growth.

Cons

As mentioned above the dashboard and all the tools can seem overwhelming to first-time users. Occasionally I've discovered issues in a site audit that don't seem right but their customer service team via chat was quick to assist.

AR
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Verified reviewer

Public Relations and Communications, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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No doubt the best for SEO

Reviewed a year ago

Great

Pros

The off-page SEO especially the backlink metrics is the best! Love the way the tool allows filters to bread and display the data for better insights.

Cons

Pricing is on the higher end. On-page optimization could be better, to enhance the content optimization/blog optimization part.

Vendor response

Appreciate your feedback! Please note that we will release a new feature called Content Master, that helps you optimize on-page content and compare it against a competing page's content structure. Content Master will be available from the Standard plan onwards, so stay tuned!

AR
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Verified reviewer

Computer Hardware, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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In the current market, it is the greatest tool for locating backlinks and for all-around SEO

Reviewed a year ago

Using Ahrefs, you don't need to employ an SEO company to see business websites. We may study our competitors' websites to see how they've grown their businesses to rank highly in search results, and then replicate that strategy ourselves. To get the most out of Keyword Explorer, we need to know what our competitors are ranking for and what we should be targeting. You can immediately check how many people search for such words each month, and how many of them visit our site. Content that is relevant to our audience will show us how to keep our company pages healthy. Use Ahrefs to see how our website performs on mobile devices and in various countries. Find out who's visiting our site from these locations and see how it performs on these devices.

Pros

Ahrefs is a powerful and useful tool for SEO because it offers a wide range of options. When I started using Ahrefs in 2019, it was the finest approach for me to find out about my competitors' links, keywords, and traffic. I use site explorer to look at my website's links and keywords. We can also see how our competitors' sites are linked to and how many backlinks they are getting. The URL and Domain...

Cons

It seems like I'm not taking advantage of a lot of the capabilities that are available to me. That would be wonderful if you could show me some of the stuff I'm missing. Consequently, when I log on, I can see exactly what needs to be done. To give you an example, I can see which pages are taking a long time to load, which sites have lost a significant amount of search exposure, and whose backlinks with high authority we've earned or lost. It would be fantastic if there was a mobile app for it! I don't always want to carry around a laptop when I'm using Ahrefs on the move. Users of a mobile app can add basic features to the app.

Vendor response

Happy to know you're a loyal Ahrefs customer since 2019 :) If you think you're missing out on certain features, then please check out our Ahrefs Academy (https://ahrefs.com/academy) packed with useful video tutorials and our YouTube channel (https://www.youtube.com/c/AhrefsCom) where Sam will walk you through concrete SEO use cases (and how Ahrefs can help). Of course, you can always write us at support@ahrefs.com in case you have any questions or concerns. As for any feature requests you might have please publish them here: https://ahrefs.canny.io/ The more upvotes a feature suggestion gets, the likelier it will be considered by our product team when reviewing the product roadmap. Regards, Andrei

KB
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Kyle B.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Dig DEEPER into Google Data & Find SEO Gold!

Reviewed a year ago

I absolutely LOVE it, and the YouTube content is the best!

Pros

I live for finding low difficulty high traffic potential keywords and building blog posts with them. Even more so, I have a long list of related terms to complement the focused keyword. This software is the best! Oh, and I really LOVE parent topic reporting. I could NOT find this in SEMRush.

Cons

I wish there was a feature where it would suggest better keywords. For example, if I typed in a variety of keywords and the most I found was 10 searches a month, it would be great if it analyzed my unpopular searches and recommend similar more popular searches.

Vendor response

Thank you for your feedback, Kyle! We do have a feature like you're already asking called Parent Topic. It determines if you can rank for your target keyword while targeting a more general topic on your page instead. Learn more about the best practices when doing keyword research in Ahrefs here: https://help.ahrefs.com/en/articles/735464-what-are-the-best-practices-for-doing-keyword-research-with-the-help-of-ahrefs For any feature suggestions that you might have, please write them down on our canny page: https://ahrefs.canny.io/ The more upvotes a feature suggestion gets, the likelier will it further be considered by our product team when reviewing the product roadmap. Hope this helps!

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Vikram Singh R.

Online Media, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great competitors analysis tool

Reviewed 5 years ago

I am working as SEO manager in one of the top-rated Digitial Marketing agency in India and I am using Ahrefs since last 2 years now, this is one of the tools that I am using on a daily basis and I really can't leave a day without this tool. It makes my competitor's analysis work so easy, Ahrefs helps me find the best links from my competitors and I have explored what content Gap and some basic distance my client's website is having and can set the campaign accordingly. This is the must have tool before starting SEO or content marketing campaign.

Pros

The best thing about Ahfers is you will get everything related to competitors & backlink analysis. It includes few most amazing features like comprehensive backlink data, Overall organic keywords your website is ranking for, Overall organic traffic with history, Keywords explorer for detailed keywords research, Linkintersect to see which links your competitors are having and you don't, and many more. Ahfers is also one of the most user friendly tool I have ever used, it has got everything which every digital marketers need. You can find hundreds of links opportunities by using content explorer which shows you which content is shared the most in your niche. You can reverse engineer your competitors backlink by the cocomprehensiveis of competitors backlink and acquire them.

Cons

The only thing I like the least about Ahrefs as they didn't provide any Free search trial, while few of the other similar tools will give you few serachs in a day but in Ahrefs you won't get anything for free NOT even a single search.

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Tanmay G.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The Must-Have Tool for SEO Professionals

Reviewed 5 months ago

The tool offers a user-friendly interface, and many features that make it a popular choice among SEO practitioners.

Pros

Ahrefs is well known for its backlink analysis feature, which allows us to track their own backlinks as well as those of their competitors. It also provides a wealth of data and insights on organic search, including keyword research, ranking analysis, and content research. Ahrefs also offers a user-friendly interface and a variety of useful features that make it a popular choice among SEO practitioners.

Cons

The pricing of the software to be on the higher end, and the tool may not be suitable for small businesses or beginners. Also, the software may not be as useful for people who are not in the SEO industry, who may not find the data provided by the tool to be as useful or relevant.

Vendor response

Kudos, Tanmay! Indeed, Ahrefs is an SEO toolset. We cater primarily to SEOs, but also to digital marketers who rely on our SEO & content data to build marketing campaigns. If people (I assume some of your clients) may not find this data useful, I recommend checking our "How to Ahrefs" course where we provide actionable use cases for each core tool and report: https://ahrefs.com/academy/how-to-use-ahrefs Or even better, our YouTube channel: https://www.youtube.com/c/AhrefsCom/videos If you have any further suggestions, please don't hesitate to write us at support@ahrefs.com. Cheers! - Andrei

BO
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Berke O.

Marketing and Advertising, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SEO & Marketing Tool with Ahrefs

Reviewed 9 months ago

I am using Ahrefs over 5 years to drive my marketing strategy, understanding SEO and making keyword research. I am analyzing competitors that my clients have and try to reach their organic traffic.

Pros

Ahrefs is helpful tool for marketing strategy and marketing insights. You can define your strategy with Ahrefs for SEO perspective and understand your market. They are good at keyword research and competitor analysis.

Cons

Ahrefs has kind of old dashboard and it is important to have UI and UX perspective. They should develop their UI kit for user experience.

Vendor response

Competitor analysis FTW!! We're actually in the process of updating all of our old reports to the new infrastructure, UX-wise too. What parts of the app are you referring to when saying "old dashboard"? Concrete feedback helps our design team a lot :) Thank you! ^^

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MD Rafiul I.

Electrical/Electronic Manufacturing, 1-10 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs is best tool for backlink analysis

Reviewed a year ago
Pros

Ahrefs is the best tool for backlink analysis. They have some features like analyzing the age, domain authority, and links of a website. Site audit is good features for finding problems with a website. According to Ahrefs, "Site audit checks all the links on a site against our database of blacklisted URLs to identify potential issues."

Cons

There is no doubt that Ahrefs is a powerful tool for backlinks but is not suitable for keyword research. However, it charges a high price tag.

Vendor response

Thank you for your kind words, Rafiul! Would you mind sharing with us (either in-app or at support@ahrefs.com) why our tool is not suited for keyword research? Keywords Explorer is in fact one of our 5 core tools, featuring a 20.8 billion keyword database from 243 countries and plenty of features to generate keyword ideas, analyze their ranking difficulty, and calculate their traffic potential: https://ahrefs.com/keywords-explorer Thank you.

KP
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Khushbu P.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Amazing Tool for Backlink Profile Analysis

Reviewed 6 months ago
Pros

I find Ahrefs useful for analyzing the backlink profile of the competitors. It is handy for link building and link intersection. There are many other useful features as well that makes it a full suite of SEO tools from domain analysis to keyword research.

Cons

The keyword research tool does not provide any detailed info like other tools such as Ubersuggest and Semrush.

Vendor response

Kudos Khusbu! Would you mind telling us what detailed info other tools provide that we don't - please? In the meantime, please note that we have unique metrics that you won't find in any other keyword research tools, such as: - Traffic potential (shows you the traffic you'd get if you were to rank on position #1) - Parent topic (shows whether it's possible to rank for a broader keyword) In terms of unique keyword features, you can also benefit from: - Keyword ideas reports (Also rank for, Also talk about, Traffic share by page/domain) - SERP comparison tool (to compare the search intent of two different keywords) - Position and ad history Should you have further questions or want to locate the above features, don't hesitate to write us at support@ahrefs.com :)

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Arika N.

Financial Services, 5,001-10,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs is the best SEO tool

Reviewed 8 months ago

We used Ahrefs for more than two years. The tool was handy to research new keywords. We also tracked rank for all our SEO keywords. The accuracy of the tool was very good.

Pros

- Ahrefs helps you track ranks for thousands of keywords without manual intervention - You can track rank for multiple geographies and devices - Helps you gain competitor intelligence for new keywords and backlinks - It also has a crawler that give technical SEO recommendations

Cons

- Ahrefs is a little expensive tool - SEM data is not as reliable as SEO data available in Ahrefs

Vendor response

Thank you, Arika! Could you tell us what SEM data you're referring to? Please write us at support@ahrefs.com, we'd love to understand more :) Andrei