Clear view of all key SaaS metrics especially customer LTV, MoM churn rate, analyzing cohorts, trial to paid subscribers, and of course MRR!
Pros
ChartMogul helps us keep track of our most important business metrics at a glance and accurately. We particularly enjoy the measure of our customer's LTV as well as all the tools related to analyzing churn rate.
Segments are also a huge plus. They're very easy to set up, reuse and modify. This remains true if you're managing metrics on your own or sharing the task with other teammates like we do.
The cohort view is simply one of the best I've ever used. I especially like the ability to drill down on each time period to see what key activity/subscribe/unsubscribe impacted our business in this particular period.
The trial to paid conversion tool is also a big time-saver for us and helps us fine-tune our trial process and the webinars we give to our prospective customers.
Cons
Frankly, there's not many things we feel are missing or impractical with ChartMogul. Even the most basic aspects such as easy-to-understand tooltips for employees not familiar with all KPIs and metrics are a home run.
Rating breakdown
Likelihood to recommend: 10/10
I couldn't be happier. Though ChartMogul is not a billing platform like Zuora or SaaSOptics, it definitely does the analytics part extremely well.
Pros
For the money this product is awesome. We use it exclusively for SaaS metrics and revenue recognition. The great part is this software can do so much more. I would say we use about 20% of the features and that goes a long way!
Cons
Nothing. For the money this software is a fantastic analytics software with excellent features. The customer support is also top notch.
Rating breakdown
Likelihood to recommend: 9/10
Pros
All the charts are easy to understand and manipulate to show the data/date range you want. Simple to connect to data sources and refresh when needed. Nice email notification when new MMR.
Cons
The different reports need explaining within the software.
Rating breakdown
Likelihood to recommend: 10/10
We signed up for Chartmogul despite having metrics available from our own integrated programming for our app and Chargify metrics. The support was abysmal. I wrote no less than 5 times without a single response during my trial period -- a time when one would think their customer service would be fantastic to reduce the very churn they measure, and I only got a response from the CEO after posting to Twitter about the poor response. After my tweet, I heard from them. But when two weeks passed and I asked more questions, again I was disappointed my a lack of response. It took a frustrated email to get an answer. Worse, I wasted a significant amount of time uploading metrics that had unclear and even faulty directives. But worse, when I asked how CM separated their metrics between monthly and annual payers, I learned they were lumped together. This is an absolutely incorrect, and to find out I had spent so much time gathering and manually calculating averages (which should be done automatically), I was frustrated. Most of all were the personal response from the CEO. After first expressing my disappointment over their responsiveness, I asked how I could correct data. It seems that there is no way to correct their faulty metrics, and rather than tell me how to correct it or admit the fault in their coding, they responded with this: "... it does sound as if ChartMogul (as both a product and service fit) might not be the right solution for your business, so it probably makes sense to look around for an alternative analytics vendor...... If you would like us to delete your account I can do this for you, or you could simply login and delete your Data source through the UI and this takes care of removing the data." If you aren't measuring what should be measured, admit it and promise to do better for your clients. Don't kick me to the curb without an explanation. I gave your product a solid effort with hours and hours of effort, and your response felt like you could have cared less.
Pros
It gives you an idea of what your general trends are and the graphs are pretty.
Cons
It's based on flawed reasoning. They have data from their own client's data sources but it is not used properly.
Rating breakdown
Likelihood to recommend: 1/10
Pros
Makes it really easy for us to track a whole range of revenue metrics in our SaaS business. As a marketer, it's imperative that I know what bottom-line impact our campaigns are having—and ChartMogul makes it simple for me to get that data.
Cons
From my personal perspective, there's nothing I don't like about the software. It would be great to be able to include expense data in there so we can track metrics like our CAC, etc. But aside from that, it's great.
Rating breakdown
Likelihood to recommend: 10/10
14-day free trial, no credit card required.
Launch is our freemium plan and caters to businesses with less than $10K MRR. Mogul is $100 per 1,000 paying subscribers per month. We also offer a Volume plan for high-volume businesses who serve more than 10,000 customers per month. For more info, visit https://chartmogul.com/pricing/.
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