Custora Pricing, Features, Reviews & Comparison of Alternatives


Predictive marketing platform for e-commerce

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Custora overview

Custora is a predictive marketing software built for e-commerce teams. Using predictive analytics, Custora determines customer lifetime value (CLV) and implements behavioral segmentation as well as cohort & persona analyses.

Custora software helps retailers to acquire valuable customers and improve customer retention by analyzing customer data and predicting future behavior. It predicts what they’re most likely to purchase, how often they’ll purchase and how much they’ll spend. These customer-specific insights enable brands to advertise and communicate more effectively with customers. Custora uses these customer analytics methodologies and integrates directly with ESPs to help marketers deliver more relevant communications through well-timed, targeted emails.


Pricing options
Value for money
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Business size



United States, Canada

Supported languages

Custora screenshot: Custora lifecycle marketingCustora screenshot: Customer aquisition models with CustoraCustora screenshot: Identify one-time buyers with CustoraCustora screenshot: Custora's new customer value Custora screenshot: Custora's reporting tools

Custora reviews

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Custora pricing

Pricing options
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Upto 1MM customers


1MM - 2MM customers


More than 2MM customers

Please contact Custora

Custora features

API (144 other apps)
Activity Dashboard (114 other apps)
Ad hoc Reporting (72 other apps)
Business Intelligence (101 other apps)
Charting (75 other apps)
Collaboration Tools (56 other apps)
Customizable Reporting (82 other apps)
Dashboard Creation (93 other apps)
Data Filtering (80 other apps)
Data Import/Export (93 other apps)
Data Visualization (127 other apps)
Drag & Drop Interface (62 other apps)
Monitoring (71 other apps)
Real Time Analytics (98 other apps)
Real Time Data (77 other apps)
Real Time Reporting (55 other apps)
Reporting & Statistics (89 other apps)
Third Party Integration (78 other apps)
Trend Analysis (55 other apps)
Visual Analytics (110 other apps)

Additional information for Custora

Key features of Custora

  • Predictive customer lifetime value analysis
  • Persona analysis
  • Churn detection
  • Customer segmentation
  • Cohort analysis
  • Trend analysis
  • Complete email integration
  • Lifecycle segmentation
  • A/B testing
  • Automated marketing for retailers
  • Behavioral segmentation
  • Integrations
  • Integration with existing email service provider (ESP)
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Know the lifetime value of every customer straight away with Custora's predictive lifetime value model.

Custora's persona analysis allows for tailored marketing based on a more accurate understanding of what different customers might enjoy.

The churn detection feature helps you to understand individual customer behavior and notifies you when their habits change, giving you the opportunity to reach out and retain them.

With lifecycle segmentation you can congratulate first-time customers, reward loyal customers, and reach out to drifting customers with incentives to come back.

Complete integration with your existing ESP means that Custora can automatically send emails to who you want, when you want.

Cohort analysis enables you to learn which groups of customers are driving revenue and identify developing trends in customer retention and purchasing behavior.