Trackingplan - 2026 Pricing, Features, Reviews & Alternatives

The industry is automating the production of answers without fixing the data underneath, but an agent can't reliably operate a system it can't observe.

Trackingplan is the AI agent for Digital Analytics & Performance that, unlike AIs built to answer, is built to know what’s actually happening before confidently giving you a response.

It sits where the truth of a number is decided — the hit, the dataLayer, the pixel, the CAPI payload, the consent state, the GTM release. So when you ask why conversions dropped on Tuesday, it can tell you the purchase event was renamed in a release instead of confidently making up a story about seasonality.

How it works

• Install: One tag, SDK, or server-side hook. Events appear as traffic flows.

• Learn: Trackingplan learns your events, names, patterns, and baselines from live traffic. No tables to expose. No semantic layer to build.

• Monitor: Anomalies, missing properties, duplicate or broken triggers, attribution issues, PII leaks, consent problems — caught as they happen and routed to the team that owns them, with the context to act.

• Automate: Describe a report, rule, or alert in plain English once. Trackingplan keeps it running, with narrative, charts, and evidence delivered to Slack, Teams, email, Jira, a webhook, or Claude via MCP.

Built for

• Paid media & performance teams: Protect ad spend from broken conversions, UTMs, and CAPI double-counting.

• Digital analytics teams: Know when a release breaks your data before it breaks your reporting.

• Compliance & legal: Catch PII leaks, Consent Mode misfires, and undeclared cookies at the point they happen.

• Agencies & consultancies: Give every client an always-on digital analyst without adding another person to the account.

Trusted by teams at El Corte Inglés, ISDIN, Cofidis, Schneider Electric, RIU, Baleària, Euronics, Dentsu, Havas, and Making Science.

Truth is non-negotiable. Book a demo at trackingplan.com.