App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Web Analytics Software with Keyword Tracking

Last updated: February 2025

Why is keyword tracking important for web analytics software users?

Based on GetApp's analysis of 220 verified reviews collected between July, 2021 and August, 2024

Keyword tracking identifies which search terms drive traffic, conversions, and engagement. It provides real-time insights into search engine rankings, helps refine content and marketing strategies, and allows competitive analysis. Of the 220 reviewers who rated keyword tracking, 89% rated this feature as important or highly important.

Key features of web analytics software based on insights from 2245 verified reviews

  • Reporting/Analytics: Users value the detailed insights into user behavior, real-time updates, and customizable reports for tracking digital performance and optimizing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the ability to convert complex data into easily understandable visuals, aiding in identifying trends and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the importance of generating detailed, customizable reports to monitor performance, optimize strategies, and make data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Users find tracking visitor actions and behavior crucial for improving user experience, identifying popular content, and optimizing conversion paths. 90% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users value the ability to measure campaign effectiveness, track user actions, and optimize efforts based on detailed conversion data and multi-channel attribution. 87% of reviewers rated this feature as important or highly important.
1 filter applied


Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


127 software options

Fullstory logo

Every data point has a story to tell

visit website
Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Read more about Fullstory

Users also considered
Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

visit website
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered
Extellio logo

Powerful user journey analysis

visit website
Extellio is the solution for understanding and improving user journeys.

Read more about Extellio

Users also considered
Semrush logo

SaaS solution for online content marketing

visit website
Semrush is a leading online visibility management software-as-a-service platform.

Read more about Semrush

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

learn more
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
Squarespace logo

A website makes it real.

learn more
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

Read more about Squarespace

Users also considered
Hootsuite logo

Social Media Management & Scheduling for SMBs and Enterprise

learn more
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Marketing 360 logo

#1 Marketing Platform For Small Business

learn more
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

Read more about Marketing 360

Users also considered
AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

learn more
AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

Read more about AccuRanker

Users also considered
SEO PowerSuite logo

Defining the world's standards for SEO software

learn more
SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks.

Read more about SEO PowerSuite

Users also considered
Sisense logo

BI & dashboard software for multiple, large data sets

learn more
Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

Read more about Sisense

Users also considered
Screpy logo

AI-enabled website monitoring solution

learn more
Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

Read more about Screpy

Users also considered
Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

learn more
Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Read more about Moz Pro

Users also considered
Looker logo

Analytics Evolved

learn more
Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Read more about Looker

Users also considered
CHEQ Essentials logo

Prevent Click Fraud in Real-Time

learn more
Prevent click fraud on your Google and Facebook Ad campaigns. Stop bots and competitors from clicking on your ads automatically. We Only Block Bad Bots

Read more about CHEQ Essentials

Users also considered
Agile CRM logo

Sales and marketing CRM for growing businesses

learn more
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

Users also considered
Similarweb logo

Website & app traffic data analysis

learn more
SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

Read more about Similarweb

Users also considered
Squirrly SEO logo

Boosting SEO with AI & advanced tools

learn more
Squirrly SEO is a WordPress plugin and SaaS that helps websites improve search engine optimization. With advanced features, AI guidance, and a user-friendly interface, it assists with achieving better search engine rankings, increasing traffic, and reaching new customers.

Read more about Squirrly SEO

Users also considered
Germain UX logo

APM solution for identifying the root cause of bugs & issues

learn more
germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

Read more about Germain UX

Users also considered
AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

learn more
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

Read more about AgencyAnalytics

Users also considered
Smartlook logo

Qualitative analytics for websites and mobile apps

learn more
Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Read more about Smartlook

Users also considered
ClicData logo

Data and Business Intelligence platform

learn more
Derive insightful reports and make better data-driven decisions with ClicData’s business intelligence dashboard together with our extensive array of visualization widgets.

Read more about ClicData

Users also considered
Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

learn more
Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns.
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Read more about Mouseflow

Users also considered
Brandwatch logo

The social suite of the future.

learn more
Understand your market with advanced consumer intelligence. Engage with your customers with best-in-class social media management tools.

Read more about Brandwatch

Users also considered
TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

learn more
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

Read more about TapClicks

Users also considered