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Customer Data Platform Software

Last updated: April 2026

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18 software options

Xtremepush logo

Multi-channel analytics & engagement platform

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Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

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Customer.io logo

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Lytics Customer Data Platform logo

Cloud-based customer data platform for marketers

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Lytics is a cloud-based customer data platform, designed to help businesses create targeted marketing campaigns and enhance client engagement by leveraging behavioral insights, machine learning and AI capabilities.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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ZyloTech logo

AI-powered customer analytics platform

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Zylotech is a self-learning customer analytics platform for omnichannel marketers that predicts purchases, ensures customer profile enrichment, & brings up relevancy-based recommendations. It removes the need for resource dependencies & enables users to build long-lasting relationships

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Wigzo logo

Hyper Ecommerce growth with performance marketing automation

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Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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RudderStack logo

Customer data platform (CDP) for developers & product teams

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RudderStack is a customer data platform (CDP) for developers, data analysts, and product teams. It enables swift data collection from every application, website, and SaaS platform. As a unified solution with event streaming, ETL, and reverse ETL pipelines, RudderStack enables teams to easily collect, transform, and route customer data across the entire stack.

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Adobe Real-Time CDP logo

Privacy centric customer data platform software

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Adobe Real-Time Customer Data Platform supports marketers to govern, normalize and collect b2b and b2c data and unify it into real-time profiles that can then be activated across any channels.

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TRACARDI logo

Empowering customer engagement, boosting sales.

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Tracardi is an open-source customer data platform that helps businesses collect customer data from multiple channels, analyze it to gain insights, and use those insights to engage customers through automated messaging and marketing campaigns. It aims to boost customer engagement and sales.

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Customerscore.io logo

Platform for uncovering upsell opportunities

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Customerscore.io helps SaaS businesses prevent churn and spot upsell opportunities with data-driven insights and automation.

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Planhat logo

Customer success platform

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Planhat is a Customer Success Platform that empowers organizations to acquire, service, and grow lifelong customers. This comprehensive customer platform serves as a single source of truth, providing sales, service, and success teams with an intuitive, action-first interface to streamline their workflows and drive successful outcomes.

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CustomerLabs CDP logo

No-code Customer data platform for SMBs

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CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Combine customer data across your marketing, sales, service channels. Get a 360° user view. Create custom segments & sync them with your existing marketing tools.

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Pushwoosh logo

Retain your valuable audience through effective messaging

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Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

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InMoment logo

Customer and employee experience management software

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InMoment is a cloud-based CX software that helps midsize and large businesses collect and manage employee and customer feedback to improve brand experience.

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Blueshift logo

Blueshift Customer Engagement Platform

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Blueshift’s CDP unifies data and powers AI-driven segmentation, personalization, and cross-channel activation for B2C marketers.

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Freshpaint logo

Unlock High Performance Marketing & Protect Patient Privacy

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Freshpaint is a Healthcare Privacy Platform that connects and standardizes customer data from your site or app to your marketing and analytics tools. Freshpaint allows users to safely send customer data to their ads, analytics, and website tracking destinations that are not HIPAA compliant.

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