Adobe Analytics Reviews - Pros & Cons, Ratings & more

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. 

Adobe Analytics

Web-based

Sales Vicepresident

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand.

Accounting Assistant

Overall I have liked this software program so far- I am big on Customer Service and this would be a  great way for us to better understand and serve our Customers.

Finance Director

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak.

Software Developer

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

Digital Communications Manager

I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet.

Executive Editor, Work Truck Magazine

I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent.

ECommerce Manager

I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields.

Software Development Engineer 

This delay is very annoying. No search capability of its own exist in this tool.

Content creator

The Workspace feature is a great way to create reports that you can come back to time and again, like if you wanted to track page views or other metrics on an ongoing basis.

The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing.

Senior Frontend Develope

It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does.

Demonstrator 

The Adobe Analytics is a good software to do market analysis and its a professional software if you have the money and know how.

Digital Content Manager

The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Director of Marketing

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.

Legal Fellow

It can be difficult to use in the beginning, especially if you're not familiar with analytics tool.

Business intelligence analyst

Actually a bit difficult to sign on initially.

Assistant Account Manager

We are still new Adobe Analytics but it has taken me awhile to learn how to use the program. This might just be operator error though.

Zoho Analytics

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DvSum

Supercharges data visualization 

Its a been a great experience and its easy for non technical people to onboard to this tool.

Adobe Analytics Review

I'm using Adobe Analytics because I have no other choice

easy way to analyze data easily

pay the cost to be the boss

Adobe Analytics is a super easy-to-use tool even for a huge dataset. This platform has so many interactive and interesting features that we really enjoy using it. I personally really like the user interface as it is so simple and clean as compared to many other competitors of this product. There is a lot of personalization leverage given to users which again gives the product some brownie points.

One of the powerful marketing analytics tool out there

We're addressing a wide range of concerns, from landing page metrics to customer journeys and churn monitoring to integration with Target for more in-depth campaign tracking. As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our customers.

With Adobe Analytics we can know about our potential customers

My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Comprehensive Solution for your Digital Analytics Need

I find Adobe Analytics to be a robust, enterprise tool that can handle vast amounts of data (without the  sampling that can sometimes affect other tools).

A robust enterprise reporting tool with many varying toolsets

In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right. 

It is also a very intuitive and easy-to-use tool.  

I have involved with this tool once when company wanted to analyze their data to gain insights.

Analyze data to make decisions

Overall experience with Adobe Analytics have been a game changing on many fronts:
- Marketing: we have consistently reduced are acquisition cost by effective channel reporting and managing our marketing mix.
- Product: Improved funnels and eventually conversions to further improve margins. Also, improved engagement by identifying most and least engaging features. Running AB test experiments and comparing their performances have given more confidence to teams.
- Reduced dependence on analytics teams: Since the product is very intuitive and easy to use, majority of our teams have been using it own their own.


Your got to analytics tool (PAID)

It provides excellent data breakdown, which makes it strong and versatile. The API level provides for the analysis of key information needed for your company's marketing data. Excellent for high-end website-owning businesses. We absolutely appreciate utilizing this platform since it offers so many fun and intriguing interactive elements. In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is so straightforward and uncluttered.

Smooth and Powerful Application.

It was a good experience to use such enterprise level tool which help business to understand the user journey coming to your website and plan a strategy based on it to get most out of it.

Best Data Analysis & Reporting Tool

I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget.  

Rich in functionalities and features

Adobe Analytics allows us to track our website in all respects - traffic, conversions, etc. This then helps us optimize to improve user experience which will hopefully ultimately result in revenue growth.

An enterprise analytics suite that is one of the best

We use Adobe to measure the website and success metrics.  We use Adobe for planning and strategizing.  

Adobe is Enterprise Analytics

Powerful analytical tool but 'not standard'

Adobe Analytics is maybe too feature rich?

Some of our clients are not happy to use Google Analytics and so opt for an alternative with Adobe. Most of the feedback is average but the subscription cost is often a negative sticking point. 

Good but expensive for what it offers

Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.

A great tool that helps you get actionable insights if setup and used correctly.

A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Traffic numbers and Adobe Analytics

Provides solid analytics with a few flaws...

Adobe performance

Director Of Technology

Good and robust software!

Simon:                                                 Hi, I'm Simon. I'm a director of technology for a private school. Today, I'm reviewing Adobe Analytics and I give it a four out of five. More reviews down below.
                                                       Over the last several years, we have been using Google Analytics for a variety of different needs, to see our customers that visit our website, also to see the traffic on other platforms, other applications that we use here internally. And for some reason, over the last, like I said, few years, it just hasn't worked out in terms of our customer base, knowing who's viewing what? Knowing who's working on which application? It just didn't seem to fit our needs as a smaller school and as well as what we were doing inside the classroom.
                                                       We decided to choose Adobe Analytics because of its functionality with the current products that we use or applications in our classrooms within the Adobe Creative Cloud. So with the two, they integrate and give us a good snapshot of all the different statistics that's needed to continue to work through the workflow environment of those applications that we use.
                                                       So it was actually quite easy to onboard Adobe Analytics because we were already an Adobe customer previously, we just weren't using the analytic part, which we are now. So the transition from what we were using in the past to using Adobe Analytics was actually quite seamless, which was a pretty positive part of the software.
                                                       So the recommendations that I have for anyone who decides to use Adobe Analytics are really those that have to do with what you use in your organization, or for us, it's the school that I work at. It would be important to know what applications you use that can work alongside Adobe Analytics so that the two can work in tandem because that's really important. Using Adobe Analytics on its own without having some type of connection to an application or two makes it a little more difficult to use, which is why I gave it that four out of five rating.

Business Owner

Analytics for Everyone

Kevin A.:                                              Hi, my name is Kevin and I'm a business owner that does video production. I give Adobe Analytics a four out of five stars. And for more reviews like this, click the link below.
                                                       So before Adobe Analytics, I was using Google Analytics, and I found myself wanting something that was more part of my cloud platform. So having Adobe really fitted in with the bundle with my Creative Cloud software updates and just having everything all in one, instead of having multiple different little avenues to track my stats.
                                                       So the reason I chose Adobe Analytics over others was because it really did fit with my plan and we budgeted enough software, in our budget to make it so we could have one software that really just does it all, from tracking spending reports to seeing what the views were like, to seeing anything that we needed to track was all under Adobe Analytics. And that we found was a little more powerful than just using some other type of analytical software.
                                                       So it was a little tough getting through the learning curve because each software has its own little twists and turns that some others don't. So learning it took a couple of days and lots of tutorials to be honest, but once we got to master it, it actually did start making more sense, and the workflow that Adobe Analytics provides compared to others, is actually a little bit nicer and easier to use, and it doesn't get as updated as much. So it's pretty streamlined, which I found really helpful, because no one likes to take time to learn all these little things all the time. So it was nice to just have a streamlined process and make it so we could understand what we're looking at, numbers wise.
                                                       So some recommendations I would say, is just looking at getting the free option and just trying the free trial for right away. I think it's really powerful in past the free version, because there are some limitations and seeing if you can combine it with your Adobe subscription already. That actually will really make it a really powerful combination and a good value for money. So I think looking at the free trial, figuring out what you would like, what you don't like and seeing compared to other softwares and seeing if that would fit what you need from Adobe Analytics.

Adobe Analytics Reviews (2025)

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