Akero Pricing, Features, Reviews & Comparison of Alternatives

Akero

AI-enabled marketing automation & campaign management system

4.8/5 (10 reviews)

Akero overview

What is Akero?

Akero is a marketing automation software designed to help businesses create and upload digital assets for social media and programmatic campaigns on a unified platform. The artificial intelligence (AI)-enabled platform lets marketers scan various data points across Google, Facebook, Instagram, Twitter, and other websites to create student advertising plans with predictive performance outcomes.

Professionals can utilize the drag-and-drop form editor to design forms and embed them into the websites. Akero's key features include GDPR compliance review, benchmarking, communication management, form analytics, A/B testing, and more. The application also allows managers to create and manage event guest lists for open days or international events as well as track paid advertising campaigns, organic content, events, and emails in real-time.

Akero facilitates integration with Zapier, which companies can utilize to connect the platform with third-party applications such as Marketo, Pipedrive, Mailchimp, Microsoft Dynamics CRM, Salesforce, HubSpot, Ellucian PowerCampus, Slate, and more. The prospect management module enables administrators to track advertisements and assign prospects and tasks to team members.
akerolabs.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia, China, India and 4 other markets, Japan, Germany, Brazil, Mexico

Supported languages

English
Akero screenshot: Akero enrollment funnelAsset Management Platform | AkeroAkero screenshot: Akero form performanceAkero screenshot: Akero contact activity

Akero reviews

Excellent
8

Very good
2

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.2
  4.3
  4.7
  4.8
Peter Romaniuk

4 years of using Akero

Used daily for 2+ years
Reviewed 2020-07-14
Review Source: Capterra

We use Akero daily for a variety of tasks, from displaying lead data 'at a glance' to setting up lead capture forms, we use it for general automation (sending leads emails, adding notes to their profiles, etc), sending out mass emails with mail.akerolabs.com - Overall we use a wide range of features in Akero, and I'd like to think that we use them to the full extent. One of the most recent and biggest projects we've used Akero for is our 2020 Clearing campaign, in that alone we have multiple forms, different automation set up depending on what the lead enters in the capture form. I'm very happy with the feature set available in Akero and I'm very impressed with the number of updates you get as a customer.

Pros
Overall Akero is very easy to use, I've had to train a good number of staff to use Akero and it's always been a huge success. Akero's UI is well thought out and really easy to figure out for both technical and non-technical users. The constant development of the package is also very commendable. I feel like year to year there are new features that both make Akero more versatile and easier to use at the same time. In terms of specific features, by far my favorites are in the Forms section. Akero is incredibly versatile when it comes to creating and customizing lead capture forms. One of my favorite features is allowing you to choose a 'slim' embed where it comes with just the form fields and necessary JS and it's up to you to style it and really make it look like a native part of the website. Akero is filled with little features like that that just make it great for just about any use case.

Cons
For the most part, Akero is very adaptable and covers all basis of our business needs. One feature that I would love to see is better integration between Akero Labs and the Mailer from Akero. Currently, you can connect the two but the process isn't very intuitive and takes quite a bit of setup. There are also additional improvements I'd love to see, for example, more features in workflow creation, currently, after you set up filters you have two branch splits - if the condition is true and if the condition is false. I would LOVE to see multiple filters that all trigger a different action in the system. I think that would cut down the number of workflows we'd have to create. There are also some very small features missing from Akero that would be really useful for example a "confirm email" field that just checks that whatever is in that box matches what's in the email field. Luckily recently a new Akero roadmap has been launched where I can submit ideas and that in itself has been huge.

Response from Akero Labs


Thank you so much for your review and four years of custom with us here at Akero!

It's great to hear the pros of the system align directly with what we're looking to achieve with the platform, including our intuitive UI and regular updates keeping our offering fresh and up to date with the needs of the sector.

The features you've mentioned are all things now being considered by our product team, thanks to your submissions through the product board feature request function. We will keep you updated with the progress of these.

Once again, thank you for your excellent use of the system and we look forward to working with you for many years to come!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Megan Hassett

Review of Akero for BCA

Used weekly for 6-12 months
Reviewed 2016-11-17
Review Source: Capterra

Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet. As well as helping us by having all of the leads in one place, it has saved us a huge amount of time. It is also great to have the landing page embedded onto our website and the forms/ landing page is very user friendly.

Pros
Ease of use Works very well for our Open Events Easy to download information onto a spreadsheet Time saving software for us

Cons
The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place.

Response from Akero Labs


Hi Megan! Leads get the To Review status if they have an invalid email and an invalid phone number. If the email is invalid, but the mobile is valid and vice versa, they get the New status. This way it's easier to differentiate which leads are potentially not valid leads. The user can then decide if it's a valid lead and change the status to new and manually create a contact. This is like a first and automatic filter to improve lead quality. Hope this helps :) Gemma, Akero

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Alessa Boer

Review UvA

Used daily for 2+ years
Reviewed 2020-08-06
Review Source: Capterra

Overall it is a user friendly system. Only on some occasions the automatic mail didn't seem to work for like 15 minutes. Usually that is not a problem, but sometimes we have a mailing with a sign up deadline and when people are late and don't receive the email right away, they cannot sign up. It is difficult to show when this happens, because the system shows the email is sent and it just takes some time to receive it. Once we reported it and customer service checked, it all worked again.

Pros
That you can use it as a CRM system as well as a mailing system

Cons
That the mailing part of it is very limited. Or you will have to pay a lot more. Designing mailings is very basic, so we do this in another system and import it in Akero.

Response from Akero Labs


Hi there,

Thank you very much for your review.

I have caught up with our customer support team and they have assured me that the delay on the emails has been resolved and fixed for future usage, as always they are on hand to help!

It's great to see you using both our CRM and automated email functionality. To expand your usage and platform profitability, you can utilise our Customer Success team to branch your usage out even further. One of our specialists will reach out to you shortly.

Thank you once again for your customer and we look forward to working with you further in the future!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Grace Joyce

Akero has been essential to the large task we have of managing our student helper cohort.

Used daily for less than 6 months
Reviewed 2017-06-07
Review Source: Capterra

Pros
The use of Akero has been a (slightly convoluted) way of managing our Student Helper cohort, of which we use vast numbers to cover our Student Recruitment events spanning four campuses, plus our Outreach work - we needed a CRM system that worked for us, and fast. The team at Akero have been nothing but helpful in supporting the use of the software for a task which it was not built to perform but really has potential for! The platform is well designed and easy to work with.

Cons
As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do. We hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Sue Titmuss

Essential part of our event planning

Used monthly for 2+ years
Reviewed 2016-11-22
Review Source: Capterra

We primarily use Akero for capturing and developing leads for open events at the college. The tracking capabilities and reports are really useful and great for showing senior management what has worked well within the marketing campaign. At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future.

Pros
Reports

Cons
The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Akero pricing

Pricing options
Subscription
View Pricing Plans

Please contact Akero Labs directly for pricing information.

Akero features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Data Import/Export
Multi-Channel Marketing
Real Time Analytics
Third Party Integration

API (574 other apps)
Automatic Notifications (223 other apps)
Campaign Segmentation (217 other apps)
Content Management (288 other apps)
Customizable Branding (297 other apps)
Customizable Templates (305 other apps)
Drag & Drop Interface (267 other apps)
Email Marketing Management (212 other apps)
Engagement Analytics (275 other apps)
Monitoring (260 other apps)
Reporting & Statistics (379 other apps)
Social Media Integration (329 other apps)

Videos and tutorials

Additional information for Akero

Key features of Akero

  • Analytics/ROI Tracking
  • Collaboration
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • File Sharing
  • Landing Pages/Web Forms
  • Lead Database Integration
  • Lead Notifications
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Marketing Automation
  • Multivariate Testing
  • Online Forms
  • Sales Intelligence
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
View All Features