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Akero Pricing, Features, Reviews and Alternatives
Akero FAQs
Akero product overview
What is Akero?
Akero is a marketing automation software designed to help businesses create and upload digital assets for social media and programmatic campaigns on a unified platform. The artificial intelligence (AI)-enabled platform lets marketers scan various data points across Google, Facebook, Instagram, Twitter, and other websites to create student advertising plans with predictive performance outcomes.
Typical customers
Platforms supported
Support options
Training options
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Starting from
No pricing info
Starting from
14.99
/user
Per month
Akero pricing information
Value for money
4.3
/5
10
Starting from
No pricing info
Pricing options
Value for money contenders
Akero features
Functionality
4.3
/5
10
Total features
54
9 categories
Most valued features by users
Functionality contenders
Akero users reviews
Overall Rating
4.8
/5
10
Positive reviews
100
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.5/10
8
2
0
0
0
Overall rating contenders
Peter R.
Education Management, 501-1,000 employees
Used daily for 2+ years
Review source
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We use Akero daily for a variety of tasks, from displaying lead data 'at a glance' to setting up lead capture forms, we use it for general automation (sending leads emails, adding notes to their profiles, etc), sending out mass emails with mail.akerolabs.com - Overall we use a wide range of features in Akero, and I'd like to think that we use them to the full extent. One of the most recent and biggest projects we've used Akero for is our 2020 Clearing campaign, in that alone we have multiple forms, different automation set up depending on what the lead enters in the capture form. I'm very happy with the feature set available in Akero and I'm very impressed with the number of updates you get as a customer.
Overall Akero is very easy to use, I've had to train a good number of staff to use Akero and it's always been a huge success. Akero's UI is well thought out and really easy to figure out for both technical and non-technical users. The constant development of the package is also very commendable. I feel like year to year there are new features that both make Akero more versatile and easier to use at...
For the most part, Akero is very adaptable and covers all basis of our business needs. One feature that I would love to see is better integration between Akero Labs and the Mailer from Akero. Currently, you can connect the two but the process isn't very intuitive and takes quite a bit of setup. There are also additional improvements I'd love to see, for example, more features in workflow creation,...
Thank you so much for your review and four years of custom with us here at Akero! It's great to hear the pros of the system align directly with what we're looking to achieve with the platform, including our intuitive UI and regular updates keeping our offering fresh and up to date with the needs of the sector. The features you've mentioned are all things now being considered by our product team, thanks to your submissions through the product board feature request function. We will keep you updated with the progress of these. Once again, thank you for your excellent use of the system and we look forward to working with you for many years to come!
Megan H.
Education Management, 201-500 employees
Used weekly for 6-12 months
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Here at BCA we use Akero for all of our Open Event Facebook Campaigns. It has been a huge help to us having all of the pre-registrations in one place and a massive change from our old system where the pre-registrations would be sent directly to our emails from the website which we then would input manually onto a spreadsheet. As well as helping us by having all of the leads in one place, it has saved us a huge amount of time. It is also great to have the landing page embedded onto our website and the forms/ landing page is very user friendly.
Ease of use Works very well for our Open Events Easy to download information onto a spreadsheet Time saving software for us
The only cons about this software would be that when our leads have come through via the Akero landing page, they sometimes are split into two sections 'all leads' and then 'to review' rather than one place.
Hi Megan! Leads get the To Review status if they have an invalid email and an invalid phone number. If the email is invalid, but the mobile is valid and vice versa, they get the New status. This way it's easier to differentiate which leads are potentially not valid leads. The user can then decide if it's a valid lead and change the status to new and manually create a contact. This is like a first and automatic filter to improve lead quality. Hope this helps :) Gemma, Akero
Alessa B.
Education Management, 5,001-10,000 employees
Used daily for 2+ years
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Overall it is a user friendly system. Only on some occasions the automatic mail didn't seem to work for like 15 minutes. Usually that is not a problem, but sometimes we have a mailing with a sign up deadline and when people are late and don't receive the email right away, they cannot sign up. It is difficult to show when this happens, because the system shows the email is sent and it just takes some time to receive it. Once we reported it and customer service checked, it all worked again.
That you can use it as a CRM system as well as a mailing system
That the mailing part of it is very limited. Or you will have to pay a lot more. Designing mailings is very basic, so we do this in another system and import it in Akero.
Hi there, Thank you very much for your review. I have caught up with our customer support team and they have assured me that the delay on the emails has been resolved and fixed for future usage, as always they are on hand to help! It's great to see you using both our CRM and automated email functionality. To expand your usage and platform profitability, you can utilise our Customer Success team to branch your usage out even further. One of our specialists will reach out to you shortly. Thank you once again for your customer and we look forward to working with you further in the future!
Grace J.
Used daily for less than 6 months
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The use of Akero has been a (slightly convoluted) way of managing our Student Helper cohort, of which we use vast numbers to cover our Student Recruitment events spanning four campuses, plus our Outreach work - we needed a CRM system that worked for us, and fast. The team at Akero have been nothing but helpful in supporting the use of the software for a task which it was not built to perform but really has potential for! The platform is well designed and easy to work with.
As this software is a CRM and not a casual worker management tool, there are obviously some limitations to what we can do. We hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us.
Sue T.
Education Management, 201-500 employees
Used monthly for 2+ years
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We primarily use Akero for capturing and developing leads for open events at the college. The tracking capabilities and reports are really useful and great for showing senior management what has worked well within the marketing campaign. At the moment we use a different email marketing platform however we are interested to see that the Akero package is developing further to encompass more functionality in this regard which may enable us to pull all our activity together into the single platform in the future.
Reports
The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions.
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