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Brand24 Logo

Social listening tool for businesses of all sizes

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Brand24 - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Brand24 overview

What is Brand24?

Brand24 is a powerful, award-winning app for social listening. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors. Brand24 collects publicly available data from various sources, e.g. – Social media – Blogs, forums, and review sites – News sites – Newsletters – Podcasts What can Brand24 do for you? 1. Analyze the results of your marketing campaign with a hashtag – See how far your hashtags spread on social media. 2. Assess the sentiment of online mentions – Discover how your audience feels about your messaging. 3. Protect your brand reputation – Respond quickly to all negative comments online. 4. Analyze your social media activities – Look at engagement, number of interactions, sentiment, and more. 6. Find influencers for your influencer marketing campaign – Brand24 shows you detailed post stats, including likes, comments, and shares. 7. Find the most popular hashtags – Brand24’s Analysis tab will let you discover what hashtags will help you reach a wider audience. 8. Prevent PR crises – Keep your online reputation safe and reply to dissatisfied customers.

Who uses Brand24?

By industry, Brand24 reviewers are most commonly professionals in marketing and advertising (23%). The most frequent use case for Brand24 cited by reviewers is social media monitoring (70% of reviewers).

What do users say about Brand24 pricing?

Most users consider Brand24 to provide good value for money, as they can add more projects at similar prices. Some reviewers feel it is costly for small businesses, and they mention limited features in lower tiers.

Starting price

199flat rate /
per month
view pricing plans
try for free

Pros & Cons

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Responsiveness

Usability

Analytics

Segmentation

Coverage

Accessibility

Brand24’s user interface

Ease of use rating:

Brand24 pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(2)
3-4(62)
5(189)

What do users say about Brand24?

Reviewers appreciate Brand24 for its reliable social media and internet monitoring, timely alerts, and comprehensive brand tracking, which help them manage reputation and respond quickly to mentions. They find the user interface intuitive, reporting features useful, and customer support responsive and helpful, making it easy to set up and train teams. Pricing is seen as fair for larger organizations, though some feel it’s expensive for smaller businesses.

Users report that sentiment analysis and historical data access could be improved, with occasional inaccuracies and limited coverage for niche languages or older data. They mention that more customizable reports and broader social media integration would enhance the experience.

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Who uses Brand24?

Based on 253 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Internet
Public Relations and Communications
Others

Use cases

Social Media Monitoring
Brand Management
Reputation Management
Public Relations
Social Media Analytics Tools

Brand24's key features

Most critical features, based on insights from Brand24 users:

Keyword tracking
Sentiment analysis
Reporting & statistics
Social listening
Search/Filter
Multi-Channel data collection

All Brand24 features

Features rating:

Email alerts
Feedback management
Social media monitoring
Contact management
Influencer discovery
Review notification
Press Monitoring
Trend analysis
Project management
Article Author Database
Real-Time analytics
Real-Time notifications
Performance metrics
Monitoring
Media monitoring
Reporting/Analytics
Engagement tracking
Dashboard
Influencer tracking
Alerts/Notifications
Activity dashboard
Customizable reports
Customer experience management
Review monitoring
Customer engagement
Campaign management
Social media integration
Campaign analytics
Data import/export
Competitor monitoring
Response management
Collaboration tools
Audience targeting
Brand tracking
Third-Party integrations
Social mentions tracking
Social Performance Management
Reputation management
Visual analytics
Real-Time reporting
Real-Time monitoring
Real-Time data
Natural language processing
Mobile alerts
Impact measurement
Hashtag tracking
Filtering
Competitive analysis
Benchmarking
@mentions

Brand24 awards

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Brand24 pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Individual

199

Per month

Features included:

  • 1 User
  • 2k Mentions/Month
  • 3 Keywords
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Help Center
  • Mentions Volume
  • Product Training
  • Push Notifications
  • Storm Alerts
  • Update Every 12h
  • Webinars
  • Weekly Reports
  • Facebook Tracking
  • Instagram Tracking
  • Twitter Tracking
  • News Tracking
  • Blogs Tracking
  • Reddit Tracking
  • Mentions Volume
  • Engagement tracking (likes, shares & comments)
  • Sentiment Analysis
  • Push Notifications (Mobile App)
  • Sorting by Mention's importance
  • Sorting by Date
  • Sorting by Popular
  • Web Dashboard
  • Mobile App
  • Adding ExtraUsers
  • Grouping Mentions
  • Tagging Mentions

Team

299

Per month

Features included:

  • 5k Mentions/Month
  • 7 Keywords
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Help Center
  • Mentions Volume
  • Most-Sharable Links
  • Product Training
  • Push Notifications
  • Reach Tracking
  • Storm Alerts
  • Trending Hashtags
  • Unlimited Users
  • Update Every Hour
  • Webinars
  • Weekly Reports
  • Facebook Tracking
  • Instagram Tracking
  • Twitter Tracking
  • News Tracking
  • Blogs Tracking
  • Forums Tracking
  • Reddit Tracking
  • Linkedin Tracking
  • Medium Tracking
  • Quora Tracking
  • Youtube Tracking
  • TikTok Tracking

Pro

399

Per month

Features included:

  • 12 Keywords
  • 25k Mentions / Mo.
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Excel Reports
  • Help Center
  • Integrations
  • Mentions Volume
  • Most-Sharable Links
  • PDF Reports
  • Product Training
  • Push Notifications
  • Reach Tracking
  • Real-Time Updates
  • Storm Alerts
  • Trending Hashtags
  • Unlimited Users
  • Webinars
  • Weekly Reports
  • White-Labeled Reports
  • Facebook Tracking
  • Instagram Tracking
  • Twitter Tracking
  • News Tracking
  • Blogs Tracking
  • Forums Tracking
  • Reddit Tracking
  • Linkedin Tracking
  • Medium Tracking
  • Quora Tracking
  • Youtube Tracking
  • TikTok Tracking
  • Reviews Tracking
  • Twitch Tracking
  • Newsletters Tracking
  • Mentions Volume
  • Engagement tracking (likes, shares & comments)
  • Word Cloud (Context of discussion)
  • Most active sites/profiles
  • Source Analysis
  • Finding influencers
  • Sentiment Analysis
  • Presence Score
  • AVE (Advertising value equivalency)
  • Discussion Leaders
  • AI Reports
  • Push Notifications (Mobile App)
  • Custom email notifications
  • Integrations (Slack)
  • White-labelled reports
  • PDF Reports
  • Filtering by Engagement
  • Filtering by Sentiment
  • Filtering by Reach
  • Filtering by Language (country)
  • Filtering by Source
  • Sorting by Mention's importance
  • Sorting by Date
  • Sorting by Popular
  • Web Dashboard
  • Mobile App
  • Adding ExtraUsers
  • Grouping Mentions
  • Tagging Mentions

Business

599

Per month

Features included:

  • 100k Mentions / Mo.
  • 25 Keywords
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Excel Reports
  • Help Center
  • Integrations
  • Mentions Volume
  • Most-Sharable Links
  • PDF Reports
  • Product Training
  • Push Notifications
  • Reach Tracking
  • Real-Time Updates
  • Storm Alerts
  • Trending Hashtags
  • Unlimited Users
  • Webinars
  • Weekly Reports
  • White-Labeled Reports

Enterprise

999

Per month

Features included:

  • Unlimited mentions
  • Unlimited keywords
  • Unlimited topic analysis
  • API

User opinions about Brand24 price and value

Value for money rating:

Of 37 reviews that provide robust commentary on Brand24's price and value, 73% mention it in a positive light.

Most users consider Brand24 to offer good value for money, noting that it allows adding more projects or companies compared to other tools within the same pricing tier. They appreciate the fair pricing for the features provided, including a sleek interface and convenient experience. Some users report that the tool is cost-effective for non-profits and small to medium enterprises, and they find the customer support and ease of use to be significant benefits. However, some reviewers feel that the tool is quite costly, especially for small-scale businesses or personal use, and they mention that certain features are not available in the lower pricing tiers.

, and

To see what individual users think of Brand24's cost and value, check out the review excerpts below.

“We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.”
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Katie S.

Content Director

“In my opinion the best product on the market if you compare price and value, not only of the product but also of the customer service, support etc.”
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Tomasz L.

Management Consulting

“The application is quite costly, it is not affordable for a small-scale business or for personal use.”
HJ

Harish J.

Business Development Manager

Brand24 integrations (1)

Integrations rated by users

We looked at 253 user reviews to identify which products are mentioned as Brand24 integrations and how users feel about them.

Slack logo
Slack

Integration rating: 5.0 (2)

I used to rely on the Slack integration a lot, but now I prefer the email reports and just checking the dashboard when I need to — it’s a simpler and more efficient way for me to stay updated.

IS

Izabela S.

Brand Manager

Brand24 customer support

What do users say about Brand24 customer support?

Customer support rating:

We analyzed 55 verified user reviews to identify positive and negative aspects of Brand24 customer support.

Widespread user sentiment highlights Brand24's customer support as responsive, helpful, and consistently available when needed.

A significant portion of users praise the team's willingness to explain features, provide onboarding help, and offer extra learning materials.

Common user feedback notes that support is fast, professional, and proactive in resolving issues or answering questions.

Frequently reported by users, the support staff is friendly, approachable, and makes a positive difference in the overall experience.

Support options

Email/help desk
Chat
Knowledge base
Phone support
Faqs/forum

Training options

Videos
Live online
Documentation
Webinars
In person

To see what individual users say about Brand24's customer support, check out the review snippets below.

“The setup was smooth, the customer support was super responsive, and the insights were genuinely valuable. While we won't be renewing right now because the project we needed it for has wrapped up, I wouldn't hesitate to recommend Brand24 to larger agencies or companies that need social listening and media monitoring capabilities. If DXDMedia grows into bigger projects, it's definitely a tool I'd come back to.”

DM

Deborah M.

Managing Director

“It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.”

KO

Kinga O.

Community Manager

“Worth mentioning is its great customer support which helps configure and set up the app so you get the best out of it.”

Verified reviewer profile picture

Krzysztof U.

Owner, UX designer, analyst

Brand24 FAQs

Q. What type of pricing plans does Brand24 offer?

Brand24 has the following pricing plans:
Starting from: $199.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)


Q. What are the benefits of using Brand24?

  • Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes you.

  • Improve customer satisfaction — Access and engage online mentions to increase customer satisfaction. Find out what people like or dislike about your business to improve communication.

  • Measure your marketing / PR efforts — Get access to intelligent analytics, and make data-driven decisions to improve your PR/marketing strategy. Track your social media performance in one place. Use our daily/weekly reports to save your time. You can export the data as PDF and Excel reports.

  • Hashtag monitoring — Find influencers by following various hashtags. Measure the impact of a hashtag campaign by looking at metrics like Reach and Engagement.

  • Influencer marketing — Brand24 will find the most prominent influencers within your niche and calculate their share of voice and influencer score. Start working together with people who already love your brand!

  • Find your competitors — Brand24 will help you track the mentions of your keywords and organize them in one neat dashboard. You will get a list of your competitors, and you will also see which companies people are recommending and why. This is the beginning of a more in-depth analysis, mainly the assessment of the strengths and weaknesses of the competition.

  • Improve your brand awareness — With a well-established community, you can rapidly spread your brand awareness and build relationships with potential customers who will become loyal fans!

  • Automated sentiment analysis — Positive, negative, and neutral mentions are segmented using advanced sentiment detection.

  • Instant notifications — Receive instant notifications of negative mentions and engage in critical conversations

  • Convenient reporting — Use free branding PDF reports to showcase how well your campaigns perform. Accelerate your teammates on every project you work on.


  • Q. Who are the typical users of Brand24?

    Brand24 has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Brand24 support?

    Brand24 supports the following languages:
    Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Norwegian (Bokmal), Polish, Portuguese, Spanish, Swedish, Turkish


    Q. Does Brand24 support mobile devices?

    Brand24 supports the following devices:
    Android, iPad, iPhone


    Q. Does Brand24 offer an API?

    No, Brand24 does not have an API available.


    Q. What other apps does Brand24 integrate with?

    Brand24 integrates with the following applications:
    Slack


    Q. What level of support does Brand24 offer?

    Brand24 offers the following support options:
    Email/Help Desk, Chat, Knowledge Base, Phone Support, FAQs/Forum

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