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Brand24 Logo

Social listening tool for businesses of all sizes

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Brand24 - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: October 2026

Brand24 overview

Based on 256 verified user reviews

What is Brand24?

By industry, Brand24 reviewers are most commonly professionals in marketing and advertising (22%). The most frequent use case for Brand24 cited by reviewers is social media monitoring (65% of reviewers).

What do users say about Brand24 pricing?

Most reviewers indicate Brand24 delivers good value for money, citing fair pricing and flexible subscriptions. Some reviewers feel the price could be lower or include more keywords, and some users report high costs for small businesses.

Starting price

199flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Filtering Mentions

Joining Conversations

Customer Support

Sentiment Analysis

Data Collection

Do you work for Brand24? Manage this product listing

Brand24’s user interface

Ease of use rating:

Brand24 review summaries overview

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(2)
3-4(62)
5(192)

What do users say about Brand24?

Reviewers appreciate Brand24 for its effective brand and social media monitoring, real-time alerts, and comprehensive reporting that help them track reputation, analyze sentiment, and respond quickly to mentions. They find the user interface intuitive, the onboarding process smooth, and the customer support team responsive and helpful throughout their experience.

Users say the platform is easy to set up and navigate, making it accessible for teams and clients. They mention that pricing can be high for smaller businesses, and some note limitations in historical data access, sentiment analysis accuracy, and coverage of certain data sources or social networks.

Select to learn more


Who uses Brand24?

Based on 256 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Non-Profit Organization Management
Public Relations and Communications
Financial Services
Others

Use cases

Social Media Monitoring
Brand Management
Reputation Management
Public Relations
Social Media Analytics Tools

Brand24's key features

Most critical features, based on insights from Brand24 users:

Performance metrics
Reporting & statistics
Multi-Channel data collection
Trend analysis
Engagement tracking
Dashboard
Campaign analytics
Social media integration

All Brand24 features

Features rating:

Activity dashboard
AI/Machine learning
AI mention tracking
AI visibility score
Alerts/Notifications
API
Article Author Database
Audience targeting
Benchmarking
Brand tracking
Campaign analytics
Campaign management
Chatbot
Citation intelligence
Collaboration tools
Competitive analysis
Competitive benchmarking
Competitive intelligence
Competitor analysis
Competitor monitoring
Contact management
Customer engagement
Customer experience management
Customer feedback
Customizable reports
Dashboard
Data import/export
Data visualization
Decision making
Email alerts
Engagement tracking
Feedback management
Filtering
Generative ai
Hashtag tracking
Impact measurement
Influencer discovery
Influencer tracking
Insights
Keyword tracking
Media monitoring
@mentions
Misinformation detection
Mobile alerts
Monitoring
Multi-Channel data collection
Multi-Language tracking
Multi-Platform ai coverage
Natural language processing
Performance metrics
Press Monitoring
Project management
Prompt library
Prompt organization
Prompt visibility monitoring
Real-Time analytics
Real-Time data
Real-Time monitoring
Real-Time notifications
Real-Time reporting
Report exporting
Reporting/Analytics
Reporting & statistics
Reputation management
Response management
Response position analysis
Review monitoring
Review notification
Search/Filter
Sentiment analysis
Share of voice (sov)
Social listening
Social media integration
Social media monitoring
Social mentions tracking
Social Performance Management
Third-Party integrations
Trend analysis
Visual analytics

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Brand24 pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Individual

199

Per month

Features included:

  • 1 User
  • 2k Mentions/Month
  • 3 Keywords
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Help Center
  • Mentions Volume
  • Product Training
  • Push Notifications
  • Storm Alerts
  • Update Every 12h
  • Webinars
  • Weekly Reports
  • Facebook Tracking
  • Instagram Tracking
  • Twitter Tracking
  • News Tracking
  • Blogs Tracking
  • Reddit Tracking
  • Mentions Volume
  • Engagement tracking (likes, shares & comments)
  • Sentiment Analysis
  • Push Notifications (Mobile App)
  • Sorting by Mention's importance
  • Sorting by Date
  • Sorting by Popular
  • Web Dashboard
  • Mobile App
  • Adding ExtraUsers
  • Grouping Mentions
  • Tagging Mentions

Team

299

Per month

Features included:

  • 5k Mentions/Month
  • 7 Keywords
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Help Center
  • Mentions Volume
  • Most-Sharable Links
  • Product Training
  • Push Notifications
  • Reach Tracking
  • Storm Alerts
  • Trending Hashtags
  • Unlimited Users
  • Update Every Hour
  • Webinars
  • Weekly Reports
  • Facebook Tracking
  • Instagram Tracking
  • Twitter Tracking
  • News Tracking
  • Blogs Tracking
  • Forums Tracking
  • Reddit Tracking
  • Linkedin Tracking
  • Medium Tracking
  • Quora Tracking
  • Youtube Tracking
  • TikTok Tracking

Pro

399

Per month

Features included:

  • 12 Keywords
  • 25k Mentions / Mo.
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Excel Reports
  • Help Center
  • Integrations
  • Mentions Volume
  • Most-Sharable Links
  • PDF Reports
  • Product Training
  • Push Notifications
  • Reach Tracking
  • Real-Time Updates
  • Storm Alerts
  • Trending Hashtags
  • Unlimited Users
  • Webinars
  • Weekly Reports
  • White-Labeled Reports
  • Facebook Tracking
  • Instagram Tracking
  • Twitter Tracking
  • News Tracking
  • Blogs Tracking
  • Forums Tracking
  • Reddit Tracking
  • Linkedin Tracking
  • Medium Tracking
  • Quora Tracking
  • Youtube Tracking
  • TikTok Tracking
  • Reviews Tracking
  • Twitch Tracking
  • Newsletters Tracking
  • Mentions Volume
  • Engagement tracking (likes, shares & comments)
  • Word Cloud (Context of discussion)
  • Most active sites/profiles
  • Source Analysis
  • Finding influencers
  • Sentiment Analysis
  • Presence Score
  • AVE (Advertising value equivalency)
  • Discussion Leaders
  • AI Reports
  • Push Notifications (Mobile App)
  • Custom email notifications
  • Integrations (Slack)
  • White-labelled reports
  • PDF Reports
  • Filtering by Engagement
  • Filtering by Sentiment
  • Filtering by Reach
  • Filtering by Language (country)
  • Filtering by Source
  • Sorting by Mention's importance
  • Sorting by Date
  • Sorting by Popular
  • Web Dashboard
  • Mobile App
  • Adding ExtraUsers
  • Grouping Mentions
  • Tagging Mentions

Business

599

Per month

Features included:

  • 100k Mentions / Mo.
  • 25 Keywords
  • Account Setup
  • Boolean Search
  • Chat Support
  • Custom Email Notifications
  • Daily Reports
  • Dedicated Account Managers
  • Email Support
  • Engagement Tracking
  • Excel Reports
  • Help Center
  • Integrations
  • Mentions Volume
  • Most-Sharable Links
  • PDF Reports
  • Product Training
  • Push Notifications
  • Reach Tracking
  • Real-Time Updates
  • Storm Alerts
  • Trending Hashtags
  • Unlimited Users
  • Webinars
  • Weekly Reports
  • White-Labeled Reports

Enterprise

1,499

Per month

Features included:

  • Unlimited mentions
  • Unlimited keywords
  • Unlimited topic analysis
  • API

User opinions about Brand24 price and value

Value for money rating:

Of 35 reviews that provide robust commentary on Brand24's price and value, mention it in a positive light.

Most reviewers indicate that Brand24 offers good value for money, highlighting its fair pricing, cost-effectiveness compared to similar tools, and a strong set of features included in each plan, such as actionable dashboards and AI summaries. They appreciate the ease of use and adaptability to business needs at a reasonable cost. Some reviewers feel the price is especially attractive for medium-sized organizations, though a few say more keywords per plan would improve value. Some users report that the cost can be high for small businesses or personal use, making affordability a concern for these groups.

, and

Brand24 integrations (1)

Integrations rated by users

We looked at 256 user reviews to identify which products are mentioned as Brand24 integrations and how users feel about them.

Slack logo
Slack

Integration rating: 5.0 (3)

Integration rating: 5.0 (1)

“The Teams integration is very useful because meeting invitations and schedules connect directly with Outlook. I can create or join Teams meetings from my calendar and keep all the meeting details and communication organized in one place.”

HT

Harsh T.

CEO

Integration rating: 1.0 (1)

“Unified inbox so i can answer clients from all WhatsApp, instagram and facebook”

HD

Hosam D.

Salon Owner

Other top integrations

Brand24 customer support

What do users say about Brand24 customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Brand24 customer support.

Widespread user sentiment highlights Brand24's customer support as highly responsive, professional, and always available when needed.

A large number of users appreciate the proactive approach, with support reaching out to offer help and suggest optimizations.

Frequently reported by users, the onboarding process and ongoing assistance make learning and using the platform much easier.

Broad user base values the knowledgeable, friendly, and efficient support team that resolves issues quickly and builds strong relationships.

Support options

Email/help desk
Chat
Knowledge base
Phone support
Faqs/forum

Training options

Videos
Live online
Documentation
Webinars
In person

To see what individual users say about Brand24's customer support, check out the review snippets below.

“I really appreciate the outstanding support from my Brand24 representative - always professional, proactive, and genuinely focused on building a good relationship.”

IW

Iwona W.

WWW and Intranet Coordinator

“Amazing customer service (thanks Jacob) attention throughout my experience using this platform.”

LP

Lusi P.

Social Media Data Analyst

Brand24 FAQs

Q. Who are the typical users of Brand24?

Brand24 has the following typical customers:
Freelancers, Small Business, Large Enterprises, Mid-size Business

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Q. What is Brand24 used for?

Brand24 is an AI-driven social listening and media monitoring platform that turns online conversations into actionable insights. Thousands of companies of all sizes use Brand24 to identify, analyze, and understand online conversations about their brands, products, competitors, and industries. Brand24 collects publicly available data from various sources, including: – Social media – Blogs, forums, and review sites – News sites – Newsletters – Podcasts – YouTube videos and transcripts What can Brand24 do for you? 1. Analyze your marketing campaigns – Track hashtag performance, reach, engagement, and conversation volume. 2. Understand audience sentiment – See how people feel about your brand, campaign, or messaging. 3. Protect your brand reputation – Spot negative conversations early and respond before they escalate. 4. Analyze your social media performance – Review engagement, interactions, sentiment, reach, and other key metrics. 5. Turn large volumes of data into insights with AI – Use AI-powered features such as AI Insights, AI Topics, AI Brand Assistant, and AI Events Detection to summarize conversations, identify recurring themes, explain changes, and speed up analysis. 6. Find influencers and creators – Identify people already talking about your brand, competitors, or industry and review their reach, engagement, and content. 7. Discover relevant hashtags and topics – Use Brand24 analysis to understand which topics and hashtags are gaining traction. 8. Prevent PR crises – Monitor sudden spikes in conversation and negative sentiment, and react quickly when something unusual happens.


Q. What level of support does Brand24 offer?

Brand24 offers the following support options:
Email/Help Desk, Chat, Knowledge Base, Phone Support, FAQs/Forum

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