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Canto Logo

DAM platform solution

Table of Contents

Canto - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Canto overview

What is Canto?

Canto is the leading digital asset management (DAM) solution for organizations worldwide. Canto's centralized content hub provides a single source of truth for managing an organization's entire content lifecycle. The platform offers a robust set of features to streamline digital asset management, including AI-powered search capabilities that enable users to quickly find the right asset. Canto's streamlined distribution tools expand the reach of content, allowing teams to share assets more efficiently. The platform also facilitates effortless collaboration, accelerating time-to-market through instant access and seamless workflows. In addition to its powerful DAM capabilities, Canto now offers a comprehensive product information management (PIM) solution. This new offering empowers organizations to centrally manage all their product data, ensuring a consistent and up-to-date view of product information across the enterprise. Canto's PIM solution integrates seamlessly with the platform's DAM capabilities, providing a unified solution for managing an organization's entire content ecosystem. Canto's intuitive user interface, advanced search and filtering tools, and countless integrations with popular business applications make it a versatile and user-friendly platform. Customers have reported significant improvements in their digital asset management processes, including faster content delivery to global markets, streamlined workflows, and a more collaborative experience for internal teams as well as external partners and vendors. With Canto, organizations can unlock the full potential of their digital assets and drive greater content ROI.

Who uses Canto?

Reviews for Canto come from a wide variety of industries, including marketing and advertising (11% of reviewers), non-profit organization management (8%), and consumer goods (6%). The most frequent use case for Canto cited by reviewers is digital asset management (81% of reviewers).

What do users say about Canto pricing?

Some users report that Canto offers great value for money due to its competitive pricing and robust features, and they appreciate the flexible tiered storage plans. However, some reviewers feel costs can be high and the pricing structure complicated.

Starting price

Free

Alternatives

with better value for money


Pros & Cons

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Archiving

Intuitiveness

Organization

Uploading

Versatility

Responsiveness

Canto’s user interface

Ease of use rating:

Canto pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(286)
5(390)

What do users say about Canto?

Users say Canto streamlines photo, video, and asset management by keeping files organized, searchable, and accessible for teams and partners. They appreciate its tagging, metadata, and sharing features, which make collaboration and distribution efficient across departments and locations. They find search functionality and bulk upload options helpful for managing large libraries, and like that permissions can be customized for different users.

Reviewers report that Canto is generally easy to use, with an intuitive interface and minimal training required for most. Some mention a learning curve for advanced features and note occasional issues with customer support, upload speed, and metadata consistency.

Select to learn more


Who uses Canto?

Based on 679 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Nonprofit Organization Management
Consumer Goods
Higher Education
Others

Use cases

Digital Asset Management
Content Management
Marketing
Brand Management
Small Business Marketing

Canto's key features

Most critical features, based on insights from Canto users:

Access controls/permissions
Document storage
Version control
Search/Filter
Asset sharing
Asset library

All Canto features

Features rating:

Customizable forms
Single sign on
Artwork management
File management
Digital asset management
Asset categorization
Image library
Content management
Content library
Metadata management
Video support
Document management
Customizable branding
Collaboration tools
Brand guidelines
Image recognition
Workflow management
Engagement tracking
Website management
Change management
File conversion
Content publishing options
Project management
Reporting/Analytics
Mobile app
User management
Third-Party integrations
Template management
Tagging
API
Video management
Alerts/Notifications
Watermarking
Reporting & statistics
Activity tracking
Multiple output formats
Multi-Language
Multi-Channel marketing
Activity dashboard
Customizable templates
Data import/export
Data retrieval
Configurable workflow
Document classification
Commenting/Notes
Drag & drop
Electronic forms
CMS integration
Facial recognition
File transfer
Filtering
Full text search
Image editing
Audio file management
Asset lifecycle management
Approval process control

Canto awards

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Canto pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Canto price and value

Value for money rating:

Of 43 reviews that provide robust commentary on Canto's price and value, 60% mention it in a positive light.

Some users report that Canto offers great value for money, highlighting its competitive pricing and robust features compared to other Digital Asset Management (DAM) platforms. They appreciate the tiered storage pricing, multiple platform integrations, and the ability to tailor plans to fit their budget. Users think Canto provides essential functionalities at a consistent price with cloud-based tools, making it a cost-effective choice. However, some reviewers feel that the costs can be high, especially for smaller businesses or basic needs, and they mention that additional features can come with extra charges. They also note that the pricing structure can be complicated and expensive.

, and

To see what individual users think of Canto's cost and value, check out the review excerpts below.

“I would also recommend Canto for his value for money, extremely competitive and for the multiple platform integrations such as with Adobe, Office, Sitecore.”
PI

Piergoffredo I.

Brand Manager

“We compared Canto to others in the Digital Asset Management software market and found it to be the most robust for the lowest cost.”
KJ

Kris J.

Marketing Director

“I have been frustrated that new features are sometimes expensive paid add-ons, even when they were discussed as 'coming' during the research process (features I thought would be included with upcoming releases).”
SK

Shannon K.

Senior Designer and Brand Manager

Canto integrations (45)

Integrations rated by users

We looked at 679 user reviews to identify which products are mentioned as Canto integrations and how users feel about them.

Integration rating: 4.3 (4)

Integration rating: 4.5 (4)

Integration rating: 5.0 (3)

Integration rating: 4.5 (2)

Integration rating: 4.0 (1)

Hootsuite logo
Hootsuite

Integration rating: 4.0 (1)

YouTube logo
YouTube

Integration rating: 3.0 (1)

Integration rating: 4.0 (1)

Canto customer support

What do users say about Canto customer support?

Customer support rating:

We analyzed 66 verified user reviews to identify positive and negative aspects of Canto customer support.

The majority of users highlight Canto's customer support as friendly, knowledgeable, and quick to respond to inquiries.

A significant portion of users value the support team's effectiveness in resolving issues and assisting with onboarding.

Broad user base appreciates the ease of contacting support and the team's willingness to go above and beyond.

Widespread user sentiment notes that customer support is essential for ongoing product improvements and user satisfaction.

Support options

Faqs/forum
Phone support
Email/help desk
24/7 (live rep)
Chat
Knowledge base

Training options

In person
Webinars
Live online
Videos
Documentation

To see what individual users say about Canto's customer support, check out the review snippets below.

“The three major items that drove us to choose Canto as our DAM were the friendly and effective customer service, their ease of setup and customization, and their constant drive to update and make their software better.”

AR

Anthony R.

Assistant Director, Marketing & Design

“The customer service when working with Canto has been fantastic, with the team very responsive to all our questions and needs for the tool.”

JD

Jenna D.

Marketing

“We have an excited team building out this much needed system and the customer success team has also been wonderful and quick to respond to our needs and questions.”

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Alison G.

Graphic Artist

Canto FAQs

Q. What type of pricing plans does Canto offer?

Canto has the following pricing plans:
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Canto?

Canto has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Canto support?

Canto supports the following languages:
Chinese (Simplified), Czech, Dutch, English, French, German, Italian, Japanese, Korean, Russian, Spanish, Swedish, Thai


Q. Does Canto support mobile devices?

Canto supports the following devices:
iPad, iPhone


Q. Does Canto offer an API?

Yes, Canto has an API available for use.


Q. What other apps does Canto integrate with?

Canto integrates with the following applications:
Microsoft SharePoint, LinkedIn Jobs, Drupal, Microsoft Outlook, Google Analytics 360, Dropbox Business, Adobe Premiere Pro, Microsoft PowerPoint, Zapier, Pinterest, Adobe Lightroom, OneDrive, Google Drive, Box, Microsoft Teams, Egnyte, WordPress, Twitter/X, Adobe InDesign, Slack, TYPO3, Canva, Adobe Photoshop, Vimeo, Adobe Illustrator, Meta for Business, monday.com, Adobe After Effects, Adobe Workfront, Mailchimp, Wrike, Greenfly, Figma, YouTube, Marq, Microsoft Word, Google Chrome, Microsoft Excel


Q. What level of support does Canto offer?

Canto offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, 24/7 (Live rep), Chat, Knowledge Base

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