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Insider
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketing automation solution
Table of Contents
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Insider - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: December 2025
Insider overview
What is Insider?
Insider is an AI-native omnichannel experience and customer engagement platform that integrates a comprehensive customer data platform to orchestrate personalized journeys across multiple channels. The platform enables teams to unify customer data from various sources to create 360-degree customer profiles, enabling marketers to segment audiences effectively and deliver individualized experiences at scale. Through its Sirius AI technology, which combines agentic AI, generative AI, and predictive AI capabilities, Insider empowers marketing teams to anticipate customer behavior and create relevant, timely interactions across the customer journey.
The platform supports various distinct communication channels including web, email, SMS, WhatsApp, web push notifications, mobile applications, InStory, and site search. The extensive channel coverage allows organizations to maintain consistent customer experiences regardless of where interactions occur. Insider's journey orchestration tools enable marketers to design and implement sophisticated customer journeys with personalized content, recommendations, and messaging that adapt based on real-time customer behavior and preferences. The system includes advanced features such as visual product discovery, A/B testing capabilities, and behavioral analytics to continuously optimize engagement strategies.
Insider offers specialized solutions for various industries including retail, eCommerce, beauty and cosmetics, automotive, financial services, travel and hospitality, and telecommunications. The platform includes Agent One, a system of autonomous agents designed to enhance customer engagement through emotionally resonant conversations and autonomous decision-making. Additionally, Insider provides an integration hub that connects with multiple data sources, allowing organizations to break down data silos and leverage existing technology investments. The analytics capabilities deliver actionable insights through user analytics, channel analytics, campaign performance metrics, and ROI dashboards to help marketing teams measure effectiveness and plan data-driven decisions.
Key benefits of using Insider
Starting price
per month
Alternatives
with better value for money
Insider’s user interface
Insider reviews
Overall rating
4.8
/5
13
Positive reviews
100
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.31/10
5
4
3
2
1
10
3
0
0
0
Who uses Insider?
Based on 13 verified user reviews.
Company size
Enterprises
Small Businesses
Midsize Businesses
Top industries
Use cases
Insider's key features
Most critical features, based on insights from Insider users:
All Insider features
Features rating:
Insider alternatives
Insider
Starting from
1000
/user
Per month
HubSpot Marketing Hub
Starting from
20
Per month
Zoho CRM
Starting from
14
Per month
LeadSquared
Starting from
No pricing info
Insider pricing
Value for money rating:
Starting from
1000
/user
Per month
User opinions about Insider price and value
Value for money rating:
Insider integrations (14)
Integrations rated by users
We looked at 13 user reviews to identify which products are mentioned as Insider integrations and how users feel about them.
Integration rating: 5.0 (1)
Insider support options
Typical customers
Platforms supported
Support options
Training options
Insider FAQs
Insider has the following pricing plans:
Starting from: £1000.00/month
Pricing model: Subscription
Free Trial: Available
These products have better value for money
Q. Who are the typical users of Insider?
Insider has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Insider support?
Insider supports the following languages:
English, Chinese (Simplified), Chinese (Traditional), Japanese, Korean, Portuguese, Portuguese, Portuguese, Turkish, Vietnamese
Q. Does Insider support mobile devices?
Insider supports the following devices:
Android, iPad, iPhone
Q. Does Insider offer an API?
No, Insider does not have an API available.
Q. What other apps does Insider integrate with?
Insider integrates with the following applications:
Shopify Plus, Google Analytics 360, AppsFlyer, Adjust, Tealium Customer Data Hub, Segment, Amplitude, TikTok, Meta for Business, Mixpanel, VTEX, Salesforce Platform, Snowflake, Shopify
Q. What level of support does Insider offer?
Insider offers the following support options:
24/7 (Live rep), Chat