ion Platform Reviews

Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-) Thank you <3

I like to think of myself as a pretty literate web and computer user. But with that said, there are various online tools and services we use for agency day to day tasks, that are horrible to work in and not easy to use/figure out. I think this is where Ion really shines. Josh has shown me a bunch of things to do within Ion, once you learn it once, you know it. Ion is easy that way. But it is also...

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My only real con is the reporting and reports that Ion spits out. We are kind of spoiled by some of the reports we get from our own tracking system ROIA and other services where it is a dump of ALL data and we pick a choose. But there are also some prebuilt reports, built by us or the admins, that have selective fields. I would love to be able to build more selective reports for Ion. What I do now is export all respondents and then use tags, sources, PubID and other URL variables to get what I want out of the data.

Amazing review! We love your involvement in the tools and it sounds like you are an awesome ion super user. We love this <3 :-) We've share your feedback on analytics and will definitely consider this when looking at platform improvements. Thank you!

- initial setup was well done, though at a cost. - the product is updated often and stays current with our needs in terms of features - users will html/css skills can get good results - support was always responsive

- the interface can be tough to grasp for those without previous cms experience, several levels and some buttons that don't convey obvious meanings - creating and managing forms is fairly convoluted - many tabs to navigate - without css/html skills it can be difficult to achieve pixel precision

- Great customer support - they are very giving of their time answering questions and setting up trainings - Non developers can use this product effectively - Fast, efficient way to create pages

- I wish form changes were easier without having Ion create a brand new one for testing purposes - I would love if they had more A/B testing metrics on visitor behavior like a VWO - Organization can become hectic with duplicate pages for testing and if you have a robust set of pages and don't archive or use correctly - There is a learning curve, however, as mentioned, their customer support is fantastic

Great review! Thank you for the feedback around copying creatives and the learning curve. Feel free to check out our support site for extra support. The ion team would love to chat! http://support.liveball.com/hc/en-us Thank you

Its ability to create engaging, high conversion experiences.

Not as easy to use as it could be, although it is evolving fast.

1. understanding - focuses on our industry and company goals 2. aligned with our project vision 3. project managers are #1 4. equipped to handle any request we make 5. sound propsosals / methodologies 6. trustworthy

No cons @ this time - the last 2 -3 projects we completed with Ion were completed with no issue

Easy to use. Customer support is fantastic. Latest web features and technologies.

Spam from 3rd party robots and crawlers gets tedious to deal with. It would be nice if they used some spam filtering services to block malicious spam bots before they even reach the page.

Thank you for being a long time customer of ion. We truly appreciate having you on the team! We've shared your feedback on 3rd party robots further refinement. There are filters built in and we are constantly improving this feature. Thank you and feel free to check out some of our other clients for inspiration. http://www.ioninteractive.com/interactive-content-customer-examples/ Thank you

Powerful processes of interactivity and great metrics. Good selection of integrations (also easy to set up) to leading Marketing Automation platforms for sending over the data to. Really good support that provides quick and helpful responses.

Overall the control panel when creating own Blank content pieces had a sharper learning curve (if you want to make it in an exact way), especially if you are not a coder to understand the proper order of elements, but the quick starts are there for creating something from scratch so it depends on your wants/needs.

Ease of use, visual editing.

Tracking and metrics, creative element/campaign organization.

Visual marketing is the BIG edge for a lot of our customers and we love that you are taking to this like a fish in water!Stay ahead of the game!! Thank you for this great review :-)

ION creates great landing pages.

Not user-friendly. Perhaps with a little more training, the tool will become easier to use.

Thanks you for leaving this review on ion and your experience with learning the platform. Like everything new there is a learning curve and we understand that training is key. We've put in place a few resource to help you like our support site and training content specific to your company. Here is a link to our support site - http://support.liveball.com/hc/en-us That said, we do want to ensure that you're comfortable with the tools ion has to offer. So please feel free to reach out to your account manager at anytime and we can get you setup with an ion trainer for one-on-one sessions. Thank you again!

I love the interface. It seemed to change a little bit ago, looks more "modern" now if that is how I should put it. I like that someone like myself, no web design or development background, can go in and influence user experiences on the fly, with just a little bit of training. It is so easy to use!I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

I still haven't found a great way to pull conversion path data with the path fully listed out. I would love to see reports by creative with a path, % of traffic split per link, etc. Sometimes the segmentation gets in the way and can confuse the numbers. This all may be in my team's setup, or in Ion, not sure. The other thing I wish we could do is some sort of preview function for clients, where they don't have to login but we don't have to put creatives on a separate "live" link. I hope I'm saying that clearly. That would be awesome, for client review, etc. Other than these minor things, I have been a huge fan of Ion!

We hear you loud and clear! The feedback around analytics and creative approvals are super helpful and will be shared with our team. Thank you!

You can easily integrate targeted experiences with rules and advances rules. ION also provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel. Another great feature is form validation. It makes it easier to implement forms without having to add extra code.

It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page. There is no option for form validation when there is more than one form on the page. More 'UNDO' opportunities are necessary as it is easy to drag and drop widgets in the wrong place.

Thanks for this great review! We completely understand the need for more undo opportunities and a few more technical features. I've shared tis information with our team for future updates.

Leading-edge technology, up-to-date templates, top-notch customer service via email. When I have questions or need assistance with specialized integration(s), our ION representative is always there to help me in a timely manner.

I have no cons to report. That being said, ION requires a basic understanding of webpage building, but they have helpful and informative videos that cover everything they offer.

Thanks for this awesome review!

Ion makes creating a webpage a much faster process; even though most users of the program have an HTML background and are fully capable of creating a website with a simple text editor, ion makes it much easier to be efficient with a drag-and-drop based platform. Making responsive, mobile-optimized pages is extremely easy, as the code has already been built into ion's framework.

A simpler script interface would be helpful, for those who utilize a lot of JavaScript on their pages.

Ease of use on the development end.

Clunky dashboard for reporting purposes

Easy to use, no coding necessary, great customer service!

If you need to create a version of a page hosted elsewhere, it's not that easy. You'll need to recreate it from scratch within the platform rather than simply importing the code.

Great customer service. Ion is always there to help us when we have a question whether it is a technical issue or just looking for suggestions on the best way to use the platform, The pages are super customizable and they have a ton of templates to choose from with several different use cases.

There is a definitely a learning curve with using this platform and building experiences. They do offer video training to help but there are gaps in knowledge when you first start out.

There is rarely any mistakes on the creative.

Sometimes it is hard to get an ETA for our projects or get timely responses from the developers.

The best asset in ION's tool kit is their support and development team. As a financial services company we need tools like calculators to adhere to very specific and, at times, complicated specifications. The ION team has been up to the challenge each and every time.

We have found that some of the pieces have experienced minor formatting issues in iOS and other Apple operating systems and products. Knowing the market share of iPhones and iPads within the mobile space we hope that this will be addressed soon.

The platform is user friendly, it has alot of functionalities and we love that we can see where are customers click on our landing pages.

The userface can be updated to be a little more simple but that's about all I would change.

Responsive support team! Very helpful and knowledgable.

No constructive criticism at this time.

Thanks for the great review!

Easy to use with great customer support

There are so many uses and applications that it can be overwhelming when you begin.

Thank you for this great review and feedback on the intuitive nature of ion! We are always striving to make using the console easier and delightful for our customers. That said, we totally understand how you can be overwhelmed with the creative freedom you get with a solution like ion. This is a good problem! To help with understanding the uses and what other are doing you might want to check out our customer examples page for inspiration and direction. Here's a link: https://meet.ioninteractive.com/interactive-content-customer-examples

Lovely application to produce meaningful and interactive content driven marketing blocks - can really jazz it up and impress clients

I would like to see it generate more leads that it currently is - targeting niche audiences is simply not enough today

A lot of possibilities to build up a project inside ION, we've used the quiz feature and we have been receiving some good feedbacks about the project and the way it was built.

Some features (for example, tagging some result pages) are kind of complicated to learn, although the support team is always there to help you.

Thank you so much for your review on Ion! We love to see our customers creating effective and high performing content experiences. And thank you for the kind words about our support team - we will be sure to share your great feedback with them!

The content we are now putting together is more interesting and we are getting kudos from our sales team — they want more experiences to share!

The learning curve for the platform is very steep. You need to have a dedicated designer in order to succeed or have the professional services team at Ion do them for you. Once you know the platform though, it becomes much easier to crank out content!