ion Platform Reviews

This is the industry standard for interactive and sales enablement content. A must have weapon for advanced demand gen marketers that need to capture first party, declared data.

The user interface is a little tricky in the early days, due to the advanced customization possibilities that it offers, but once you get it, you love it.

Quite powerful, simplifies a lot of things that would've been difficult to code manually

Somewhat inconsistent behaviour, janky interface

Thank you for your review and feedback! As a helpful reminder, if you encounter interface issues, please feel free to reach out to our support team in the live chat. They would be happy to assist you!

Its ability to create engaging, high conversion experiences.

Not as easy to use as it could be, although it is evolving fast.

I like that you can create so many assets and the templates link pages needed and provide some many different containers to create content with. Campaign tracking is great and the analytics are as well.

Creating assets are a bit complex. Selecting certain containers can be difficult to edit. Some elements are a little complex to change and fix.

Thank you for your review and feedback on ion interactive!

- Integrates with marketing tools - Dynamic capabilities - Portfolio wide them update functionalities

- Cumbersome - Poor reporting - UX is reminiscent of the 90s - Lack of internal industry thought leaders

Different types of content that you could create. We wanted more creative ways to share content, and this platform allowed that.

The platform was a lot harder to use than first described to my company. They did not introduce quick starts until our contract was up, but those seemed a lot easier to use.

Simple, easy to use, don't need to be a developer to make it work, easy to change and update based on my campaign needs

There is a learning curve and it does take some thinking to make it work. Conversations could be more clear.

Powerful processes of interactivity and great metrics. Good selection of integrations (also easy to set up) to leading Marketing Automation platforms for sending over the data to. Really good support that provides quick and helpful responses.

Overall the control panel when creating own Blank content pieces had a sharper learning curve (if you want to make it in an exact way), especially if you are not a coder to understand the proper order of elements, but the quick starts are there for creating something from scratch so it depends on your wants/needs.

Ion makes creating a webpage a much faster process; even though most users of the program have an HTML background and are fully capable of creating a website with a simple text editor, ion makes it much easier to be efficient with a drag-and-drop based platform. Making responsive, mobile-optimized pages is extremely easy, as the code has already been built into ion's framework.

A simpler script interface would be helpful, for those who utilize a lot of JavaScript on their pages.

- initial setup was well done, though at a cost. - the product is updated often and stays current with our needs in terms of features - users will html/css skills can get good results - support was always responsive

- the interface can be tough to grasp for those without previous cms experience, several levels and some buttons that don't convey obvious meanings - creating and managing forms is fairly convoluted - many tabs to navigate - without css/html skills it can be difficult to achieve pixel precision

Lots of features for page layout, color, background images and responsiveness across different medias.

The drag and drop is glitchy. I do not enjoy how if I want to drag a new row or text block into the page it takes back to the top of the page then it is very difficult to scroll back down to where you want to be.

Thank you for your candid review of ion interactive. We always appreciate the honesty and will absolutely share this with our team for future improvements to the experience. If you're interested in learning more about ion, always feel free to reach out to your account manager or check out our free learning resources here: support.liveball.com

Ease of use, visual editing.

Tracking and metrics, creative element/campaign organization.

Visual marketing is the BIG edge for a lot of our customers and we love that you are taking to this like a fish in water!Stay ahead of the game!! Thank you for this great review :-)

ION creates great landing pages.

Not user-friendly. Perhaps with a little more training, the tool will become easier to use.

Thanks you for leaving this review on ion and your experience with learning the platform. Like everything new there is a learning curve and we understand that training is key. We've put in place a few resource to help you like our support site and training content specific to your company. Here is a link to our support site - http://support.liveball.com/hc/en-us That said, we do want to ensure that you're comfortable with the tools ion has to offer. So please feel free to reach out to your account manager at anytime and we can get you setup with an ion trainer for one-on-one sessions. Thank you again!

You can easily integrate targeted experiences with rules and advances rules. ION also provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel. Another great feature is form validation. It makes it easier to implement forms without having to add extra code.

It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page. There is no option for form validation when there is more than one form on the page. More 'UNDO' opportunities are necessary as it is easy to drag and drop widgets in the wrong place.

Thanks for this great review! We completely understand the need for more undo opportunities and a few more technical features. I've shared tis information with our team for future updates.

I like to think of myself as a pretty literate web and computer user. But with that said, there are various online tools and services we use for agency day to day tasks, that are horrible to work in and not easy to use/figure out. I think this is where Ion really shines. Josh has shown me a bunch of things to do within Ion, once you learn it once, you know it. Ion is easy that way. But it is also...

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My only real con is the reporting and reports that Ion spits out. We are kind of spoiled by some of the reports we get from our own tracking system ROIA and other services where it is a dump of ALL data and we pick a choose. But there are also some prebuilt reports, built by us or the admins, that have selective fields. I would love to be able to build more selective reports for Ion. What I do now is export all respondents and then use tags, sources, PubID and other URL variables to get what I want out of the data.

Amazing review! We love your involvement in the tools and it sounds like you are an awesome ion super user. We love this <3 :-) We've share your feedback on analytics and will definitely consider this when looking at platform improvements. Thank you!

I love the interface. It seemed to change a little bit ago, looks more "modern" now if that is how I should put it. I like that someone like myself, no web design or development background, can go in and influence user experiences on the fly, with just a little bit of training. It is so easy to use!I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

I still haven't found a great way to pull conversion path data with the path fully listed out. I would love to see reports by creative with a path, % of traffic split per link, etc. Sometimes the segmentation gets in the way and can confuse the numbers. This all may be in my team's setup, or in Ion, not sure. The other thing I wish we could do is some sort of preview function for clients, where they don't have to login but we don't have to put creatives on a separate "live" link. I hope I'm saying that clearly. That would be awesome, for client review, etc. Other than these minor things, I have been a huge fan of Ion!

We hear you loud and clear! The feedback around analytics and creative approvals are super helpful and will be shared with our team. Thank you!

Leading-edge technology, up-to-date templates, top-notch customer service via email. When I have questions or need assistance with specialized integration(s), our ION representative is always there to help me in a timely manner.

I have no cons to report. That being said, ION requires a basic understanding of webpage building, but they have helpful and informative videos that cover everything they offer.

Thanks for this awesome review!

- Great customer support - they are very giving of their time answering questions and setting up trainings - Non developers can use this product effectively - Fast, efficient way to create pages

- I wish form changes were easier without having Ion create a brand new one for testing purposes - I would love if they had more A/B testing metrics on visitor behavior like a VWO - Organization can become hectic with duplicate pages for testing and if you have a robust set of pages and don't archive or use correctly - There is a learning curve, however, as mentioned, their customer support is fantastic

Great review! Thank you for the feedback around copying creatives and the learning curve. Feel free to check out our support site for extra support. The ion team would love to chat! http://support.liveball.com/hc/en-us Thank you

Customizability, control, ease of use

usually lean on account team for more complex/interactive components

Great to hear that you find value in the A/B testing tools at your organization! We appreciate the feedback and if you would like to learn more about building expert level experiences please feel free to reach out. http://www.ioninteractive.com/history/

Great toolset. Excellent Customer service. Forward thinking widgets

No support for SVG No support for WISTIA video embeds

Thanks for the feedback on the video players you use. We'll be sure to share this with our team for future consideration. Thank you for this great review!

Extensive customization options Lots of Templates Excellent customer service good reporting options good help documentation

-Not an easy wysiwyg platform to get to know -requires training -less than optimum multi-user interface

Amazing review! We've share your feedback with our team for future updates. Thank you!

Recent improvements to the platform make it really the best choice for an integrated marketing app. The company is headed in the right direction and I am anxious to see even more added features.

No cons were added to this review

#favoritereview no cons! Thank you for this amazing review

Easy to use. Customer support is fantastic. Latest web features and technologies.

Spam from 3rd party robots and crawlers gets tedious to deal with. It would be nice if they used some spam filtering services to block malicious spam bots before they even reach the page.

Thank you for being a long time customer of ion. We truly appreciate having you on the team! We've shared your feedback on 3rd party robots further refinement. There are filters built in and we are constantly improving this feature. Thank you and feel free to check out some of our other clients for inspiration. http://www.ioninteractive.com/interactive-content-customer-examples/ Thank you

Easy to use Quick PPC testing SEO benefits

cost

All of the pages created are SEO compliant. You can use the canonical tag to point the search engines at the “real” version, or add a “noindex” if you don’t want these pages in the index. You can add in your own tracking code.

No cons were added to this review