App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Iterable
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Growth marketing and user engagement platform
Table of Contents
Is this product right for your business?
Find out with a
Iterable - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
Iterable overview
What is Iterable?
Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.
Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.
Key benefits of using Iterable
Starting price
Alternatives
Iterable’s user interface
Iterable pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.4
Ease of use
4.3
Customer support
4.4
Reviews sentiment
What do users say about Iterable?
Reviewers appreciate Iterable’s customer support, describing the team as responsive, knowledgeable, and eager to help with issues or questions. They feel the support staff is reliable, available, and open to feedback, which makes them feel valued and heard. They report that the product team listens to enhancement requests and works to improve the platform.
Some mention that customer engagement is effective across multiple channels, and they find the service superior to competitors. They note occasional frustrations with technical limitations, bugs, and inconsistent functionality, but say the support team is quick to assist and resolve problems.
Who uses Iterable?
Based on 62 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Iterable's key features
Most critical features, based on insights from Iterable users:
All Iterable features
Features rating:
Iterable alternatives
Iterable
Starting from
No pricing info
Constant Contact
Starting from
12
Per month
Omnisend
Starting from
16
Per month
Marketo Engage
Starting from
No pricing info
Iterable integrations (58)
Integrations rated by users
We looked at 62 user reviews to identify which products are mentioned as Iterable integrations and how users feel about them.
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Iterable support options
Typical customers
Platforms supported
Support options
Training options
Iterable FAQs
Iterable has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Iterable support?
Iterable supports the following languages:
English
Q. Does Iterable offer an API?
Yes, Iterable has an API available for use.
Q. What other apps does Iterable integrate with?
Iterable integrates with the following applications:
Adobe Commerce, Segment, Mixpanel
Q. What level of support does Iterable offer?
Iterable offers the following support options:
24/7 (Live rep), FAQs/Forum, Email/Help Desk, Knowledge Base, Chat
