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Listrak

Customer engagement platform.

Table of Contents

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Find out with a

Listrak - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Listrak overview

What is Listrak?

Listrak is a marketing automation software that helps businesses personalize cross-channel interactions. Administrators can orchestrate and optimize email, SMS, push notifications, identity resolution, and more. The platform enables managers to handle data unification, identity resolution, personalization, and owned channel automation using a centralized dashboard.

Starting price

Free

Alternatives

with better value for money

Listrak’s user interface

Ease of use rating:

4.1

(22)

Listrak reviews

Overall rating

4.1

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8/10

Rating distribution

Pros

“The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly.”

Christine V.

Recruiting Manager

“The thing I like the most about Listrak is the ease in using the software. I love the flexibility it provides, and I am a fan of the heat maps.”

Quan N.

Web Developer

“Having a dedicated account manager to help lead you in the right direction is really great. Rep. has done the absolute best job in providing us with guidance.”

Verified reviewer

Anonymity request

Cons

“When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.”

Christine V.

Recruiting Manager

“Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance.”

Michael M.

E-Commerce Manager

“Dive in head first, and watch your business grow. Seriously, no puffery here.”

Troy O.

Marketing

Who uses Listrak?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Retail

Marketing and Advertising

Health, Wellness and Fitness

Furniture

Others

Use cases

Email Marketing

Customer Engagement

Marketing Automation

Mobile Marketing

Listrak's key features

Most critical features, based on insights from Listrak users:

Mobile optimization

4.5

(2)

Campaign management

5.0

(3)

WYSIWYG editor

4.0

(1)

Reporting/Analytics

4.5

(2)

Social marketing

0.0

(0)

Lead qualification

3.5

(2)

All Listrak features

Features rating:

4.0

(22)

Contact database

5.0

(1)

Contact management

4.3

(3)

Communication management

5.0

(1)

ROI tracking

5.0

(1)

Email campaign management

5.0

(1)

CAN-SPAM compliance

5.0

(2)

Campaign scheduling

4.5

(2)

Engagement tracking

5.0

(1)

Customer database

5.0

(1)

Activity tracking

5.0

(1)

List management

4.5

(2)

Website visitor tracking

5.0

(1)

Customizable ctas

5.0

(1)

Performance metrics

(0)

Natural language processing

(0)

Multiple data sources

(0)

Multi-Location

(0)

Personalization

(0)

Polls/Voting

(0)

Multi-Language

(0)

Predictive analytics

(0)

Preview functionality

(0)

Multi-Channel marketing

(0)

Multi-Channel communication

(0)

Multi-Channel attribution

(0)

Multi-Campaign

(0)

Monitoring

(0)

Mobile coupons

(0)

Mobile alerts

(0)

Mobile access

2.0

(1)

Message personalization

(0)

Mass texting

(0)

Marketing calendar

(0)

Marketing automation

4.0

(1)

Location-Based Marketing

(0)

Lead management

5.0

(1)

Workflow management

(0)

Visual analytics

(0)

Third-Party integrations

(0)

Text-to-Win

(0)

Template management

(0)

Surveys & feedback

(0)

Social promotion

(0)

Social media integration

(0)

SMS messaging

(0)

SMS marketing

(0)

Shortcodes

(0)

Sentiment analysis

(0)

Segmentation

(0)

Search marketing

(0)

Scheduled messaging

(0)

Sales analytics

(0)

Reputation management

(0)

Reporting & statistics

(0)

Reminders

(0)

Real-Time reporting

(0)

Real-Time notifications

(0)

Real-Time data

(0)

Real-Time analytics

(0)

QR codes

(0)

Push notifications

(0)

Product recommendations

4.0

(1)

Process/Workflow automation

(0)

Lead generation

(0)

Customer journey mapping

(0)

Customer history

(0)

Customer experience management

(0)

CRM

(0)

Coupons

5.0

(1)

Conversion tracking

(0)

Contextual Targeting

(0)

Content management

(0)

Content creation

(0)

Compliance management

(0)

Click tracking

(0)

Churn management

(0)

Campaign Segmentation

(0)

Campaign planning

(0)

Campaign analytics

(0)

Business rules management

(0)

Behavior tracking

(0)

Autoresponders

(0)

Automated responses

(0)

API

(0)

Alerts/Notifications

(0)

AI/Machine learning

(0)

Activity dashboard

(0)

Access controls/permissions

(0)

A/B testing

(0)

2-Way messaging

(0)

Lead capture

1.0

(1)

Landing pages/web forms

(0)

Interaction tracking

4.0

(1)

Image library

(0)

HTML editor

(0)

Generative ai

(0)

GDPR compliance

(0)

For retail

(0)

Feedback management

(0)

Event triggered actions

(0)

Email tracking

(0)

Email templates

(0)

Email marketing

(0)

Email management

5.0

(1)

Dynamic content

1.0

(1)

Drip campaigns

(0)

Drag & drop

(0)

Data visualization

(0)

Data import/export

(0)

Customizable templates

(0)

Customizable reports

(0)

Customizable forms

(0)

Customizable fields

(0)

Customizable branding

(0)

Customer surveys

(0)

Customer segmentation

(0)

Listrak alternatives

Listrak

4.1

(22)

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.7

Features

4.0

Value for Money

3.7

Customer Support

4.1

Marketo Engage

4.3

(708)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Intercom

4.5

(1.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.0

Customer Support

4.3

Wrike

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.2

Customer Support

4.3

Listrak pricing

Value for money rating:

3.7

(22)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about Listrak price and value

Value for money rating:

3.7

(22)

To see what individual users think of Listrak's price and value, check out the review snippets below.

“The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly.”

Christine V.

Recruiting Manager

“The thing I like the most about Listrak is the ease in using the software. I love the flexibility it provides, and I am a fan of the heat maps.”

Quan N.

Web Developer