Socital Pricing, Features, Reviews & Comparison of Alternatives


Campaign and customer experience optimization for eCommerce

4.92/5 (13 reviews)

Socital overview

Socital is an online SaaS-based solution that promises to optimize marketing and sales performance for eCommerce businesses. Offering a series of scalable pricing packages suitable for startup projects to the Enterprise-level eShops of major web retailers, Socital recognizes new customer profiles per month across one or multiple domains. From here, the service leverages social media to collect rich consumer insights such as gender, age, interests and any brand affiliations to tailor the experience. This information is combined with prior browsing and purchase histories by Socital’s algorithms to serve personalized, customizable popup recommendations, email campaigns, newsletters and segmented Facebook advertisements.

This approach to combining customer person data with the products they are buying, promises to increase sales conversions while acquiring more signups to grow email databases faster. Socital’s builder for delivering real time website messages and exit intent popups requires no coding to customize a series of templates. Messages can include targeted sales offers and coupon codes to incentivize purchase completion and reduce shopping cart abandonment. Similarly, Socital’s analytics can also be applied to the personalizing of email campaigns to greet recipients by name and improve email open rates. Real time synchronization with third-party email platforms such as MailChimp is also joined by integration with leading eCommerce platforms including Magento, Shopify and WooCommerce.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 7 other markets, China, Europe, Germany, India, Latin America, Mexico, Middle-East and Africa

Supported languages

Socital screenshot: The Acquisition Tools and Manage Plugins screen within Socital showing available options for contact forms, surveys and discount coupons plus the option to import an email database Socital Black Friday performanceSocital screenshot: Socital's dashboard offering a variety of market data visualizations across audience gender, age range, languages, Facebook likes and moreSocital screenshot: Socital has a built-in popup builder tool with a collection of templates that can be customized and optimized to promote incentive offers without any coding required  Socital screenshot: The Integrations screen provides connectivity options for popular third-party applications including eCommerce platforms like Magento and email services such as ContactPigeonSocital screenshot: Socital allows social applications to be connected across multiple platforms including Facebook, Twitter, Google Plus and LinkedIn Socital screenshot: Personalized, incentivized popups can include coupon codes to encourage sales conversions and prevent customers abandoning carts before completing a purchaseSocital screenshot: Improving open rates by personalizing email newsletters, targeting campaign notifications and greeting recipients by their first names Socital screenshot: Reduce the threat of cart abandonment with the display of exit intent popups offering additional targeted incentives and sales offers in order to capture customer attention at the moment they are leaving without completing a product purchaseSocital screenshot: An example of personalized recommendation popups based on data such as gender, addressed also to the customer by name Socital screenshot: An example of relevant, targeted ads within social media posts for channels such as Facebook can be used to run more effective, segmented marketing campaignsIntersport case study with

Socital reviews


Very good

Value for money
Ease of use
Customer support
Thomas Gladding

Must have e-commerce tool

Used weekly for 2+ years
Reviewed 2019-01-14
Review Source: Capterra

Socital has been fantastic for all of my clients, the team at Socital are brilliant and do everything they can to help make all of our campaigns successful. I have been using Socital for the past two years and it is now my goto onsite personalisation platform for all of my clients. Socital helps us to grow our email audience faster whilst improving conversion rate and reducing cart abandonment. With one client, we increased conversion rate by 50% overnight just by switching over to Socital for our email capture.

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Brilliant software for personalised ads

Used daily for 6-12 months
Reviewed 2019-01-03
Review Source: Capterra

A fantastic product so far - looking forward to expanding my relationship with them,My business has quite varied traffic sources, so being able to personalise ads dependent on source has been incredibly useful. We have seen a great increase in conversions and the data has proven really useful for our other campaigns.

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Great Marketing Platform

Used daily for 6-12 months
Reviewed 2018-12-07
Review Source: Capterra

Increase Email Database with Targeted Users and Potential Customers. Increase Newsletter ConversionsIncrease Email Database Improve Newsletter Open Rate/Click Rate/Conversions Great Customer Service

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Martina Lundberg

Great and flexible produkt

Used daily for 1-2 years
Reviewed 2019-03-04
Review Source: Capterra

Enrolling leads with relevant targeting. The easy plattform that is really easy to add to your site without involving IT. Also their flexibilty and integration with ESP-providers. But most of all the incredible staff - they really go the extra mile to make you happy.

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Great Opportunity to restore effectively your database & increase conversion rate!

Used daily for 6-12 months
Reviewed 2019-01-24
Review Source: Capterra

Socital with its deep targeting tools helped us restore email database (post GDPR) and together we achieved: 1. an email database growth rate 10.5x 2. increase in instant sales conversion rate 2x 3. leads acquired 95% without discount incentive! Moreover, Socital has an excellent team that provides outstanding customer support!

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Socital pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14-day free trial available, then pricing as follows

Semester Billing:
ACCELERATE = £299 per month
GROWTH = £599 per month
ENTERPRISE = £799 per month
UNLIMITED USAGE = £1199 per month

Year Billing (1 month free):
ACCELERATE = £279 per month
GROWTH = £549 per month
ENTERPRISE = £739 per month
UNLIMITED USAGE = £1199 per month

Socital features

Activity Dashboard
Customizable Templates
Engagement Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration

A/B Testing (152 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Tagging (145 other apps)

Additional information for Socital

Key features of Socital

  • Abandoned Cart Saver
  • Account Based Marketing
  • Analytics/ROI Tracking
  • Behavioral Targeting
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Experience Management
  • Landing Pages/Web Forms
  • Marketing Automation
  • Recommendation Engine
  • Sales Intelligence
  • Segmentation
  • Social Marketing
  • Website Personalization
  • Website Visitor Tracking
View All Features


• Socital is an online eCommerce SaaS that promises to help web retailers grow sales conversion rates and email lists by leveraging social media data to enhance customer experience.

• Allows users to create targeted customer journeys with audience specific recommendations and social media gated popups that acknowledge demographics including age, gender and interests etc.

• Socital claims to reduce shopping cart abandonment by up to 20% with real time exit intent popups offering additional product purchase incentives.

• Email lists can be segmented by customer identity data obtained via audience analytics in order to increase email and newsletter open rates.

• Persona-centric Facebook campaigns can be created to lead social media followers and brand affiliates to relevant products.

• Socital integrates with leading third-party eCommerce and email platforms including Magento, Shopify, WooCommerce, MailChimp, Mandrill, Moosend, ContactPigeon and Emarsys.