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Zeta Logo

Personalized emails that resonate in real-time.

Last updated: September 2026

Zeta Alternatives & Competitors (2026)

Top 3 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Marketo Engage logo

AI-powered marketing automation platform

visit website
logo
Marketo Engage
logo
Zeta

0.1

3.9

Value for money

4.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

Alerts/Notifications

5/5

Activity Dashboard

4.4/5

A/B Testing

4.1/5

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Salesforce Marketing Cloud logo

Customer relationship management solution

visit website
logo
Salesforce Marketing Cloud
logo
Zeta

0.2

3.8

Value for money

4.0
25
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Top Features

API

N/A

Autoresponders

N/A

Campaign Analytics

N/A

Pipedrive logo

Cloud-based CRM solution for salespeople

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logo
Pipedrive
logo
Zeta

0.4

4.4

Value for money

4.0
19
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

Activity Tracking

4.8/5

Access Controls/Permissions

4.3/5

Alerts/Notifications

4.3/5

Top Features

A/B Testing

N/A

Autoresponders

N/A

Campaign Analytics

N/A

Wrike logo

AI-powered work delivery platform

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logo
Wrike
logo
Zeta

0.2

4.2

Value for money

4.0
10
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

Agile Methodologies

4.8/5

Activity/News Feed

4.7/5

Accounting

4.4/5

Top Features

A/B Testing

N/A

API

N/A

Autoresponders

N/A

Dotdigital logo

Cross-channel customer engagement platform

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logo
Dotdigital
logo
Zeta

0.1

4.1

Value for money

4.0
500
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.2

Functionality

4.0

Campaign Analytics

4/5

AI Copilot

N/A

Alerts/Notifications

N/A

Top Features

Campaign Management

N/A

Campaign Scheduling

N/A

Campaign Segmentation

N/A

Jobin.cloud logo

Source, engage and hire in one AI recruiting workspace

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logo
Jobin.cloud
logo
Zeta

0.6

4.6

Value for money

4.0
8.99
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.5

4.5

Functionality

4.0

Access Controls/Permissions

5/5

API

5/5

Applicant Tracking

5/5

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Ortto logo

Build journeys that drive revenue.

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logo
Ortto
logo
Zeta

0.4

4.4

Value for money

4.0
199
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.4

Functionality

4.0

API

5/5

A/B Testing

1/5

Access Controls/Permissions

N/A

Top Features

Campaign Analytics

N/A

Campaign Management

N/A

Campaign Scheduling

N/A

Customer.io logo

Transforms data into tailored customer journeys.

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logo
Customer.io
logo
Zeta

0.3

4.3

Value for money

4.0
100
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

Activity Tracking

5/5

Autoresponders

5/5

A/B Testing

4.5/5

Top Features

Campaign Analytics

N/A

Campaign Management

N/A

Campaign Scheduling

N/A

Bloomreach logo

Cloud AI personalization platform for enterprise retail

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logo
Bloomreach
logo
Zeta

0.6

4.6

Value for money

4.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.6

4.6

Functionality

4.0

Access Controls/Permissions

5/5

2-Way Messaging

N/A

Abandoned Cart Saver

N/A

Top Features

API

N/A

Autoresponders

N/A

Campaign Analytics

N/A

WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

learn more
logo
WebEngage
logo
Zeta

0.3

4.3

Value for money

4.0
1000
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.0

A/B Testing

3.5/5

API

3/5

Abandoned Cart Saver

N/A

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Pushwoosh logo

Retain your valuable audience through effective messaging

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logo
Pushwoosh
logo
Zeta

0.3

4.3

Value for money

4.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.1

Functionality

4.0

A/B Testing

3.7/5

AI/Machine Learning

N/A

Alerts/Notifications

N/A

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Listrak logo

Customer engagement platform.

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logo
Listrak
logo
Zeta

0.3

3.7

Value for money

4.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.0

Functionality

4.0

Activity Tracking

5/5

Automated Responses

4/5

2-Way Messaging

N/A

Top Features

Campaign Analytics

N/A

Campaign Management

N/A

Campaign Scheduling

N/A

Insider One logo

Personalized Omnichannel Marketing Automation Solution

learn more
logo
Insider One
logo
Zeta

0.4

4.4

Value for money

4.0
1000
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.9

4.9

Functionality

4.0

A/B Testing

5/5

AI/Machine Learning

5/5

Activity Dashboard

4.6/5

Top Features

Autoresponders

N/A

Campaign Management

N/A

Campaign Scheduling

N/A

Selligent logo

Multi-channel marketing solution fusing insight & engagement

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logo
Selligent
logo
Zeta

0.7

4.7

Value for money

4.0
0.01
/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.7

Functionality

4.0

A/B Testing

3/5

Adaptive Learning

N/A

Ad hoc Reporting

N/A

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Solitics logo

Cloud customer engagement platform for B2C brands

learn more
logo
Solitics
logo
Zeta

0.4

4.4

Value for money

4.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.1

Functionality

4.0

Access Controls/Permissions

N/A

Ad hoc Reporting

N/A

Alerts/Notifications

N/A

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Sailthru logo

Marketing automation for media & publishing and retail.

learn more
logo
Sailthru
logo
Zeta

0.4

3.6

Value for money

4.0
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.1

Functionality

4.0

A/B Testing

5/5

Access Controls/Permissions

N/A

Action Management

N/A

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A

SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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logo
SAS Customer Intelligence 360
logo
Zeta

0.9

4.9

Value for money

4.0
8000
flat rate/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.9

4.9

Functionality

4.0

Access Controls/Permissions

5/5

Activity Tracking

5/5

Ad hoc Query

5/5

Top Features

API

N/A

Autoresponders

N/A

Campaign Analytics

N/A

Custobar logo

Marketing automation and customer data management software

learn more
logo
Custobar
logo
Zeta

0.6

4.6

Value for money

4.0
195
usage based/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.4

4.4

Functionality

4.0

Activity Tracking

5/5

Audience Targeting

5/5

API

4.3/5

Top Features

Campaign Analytics

N/A

Campaign Management

N/A

Campaign Scheduling

N/A

Blueshift by BlueConic logo

Blueshift Customer Engagement Platform

learn more
logo
Blueshift by BlueConic
logo
Zeta

0.4

4.4

Value for money

4.0
15000
/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.7

4.7

Functionality

4.0

Abandoned Cart Saver

N/A

Alerts/Notifications

N/A

App Notifications

N/A

Top Features

Activity Tracking

N/A

Campaign Analytics

N/A

Campaign Management

N/A

Mobile Marketing Cloud logo

For data-driven, omnichannel and personalized marketing.

learn more
logo
Mobile Marketing Cloud
logo
Zeta

4.0

0.0

Value for money

4.0
31.99
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.0

0.0

Functionality

4.0

2-Way Messaging

N/A

Access Controls/Permissions

N/A

Alerts/Notifications

N/A

Top Features

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Management

N/A