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Marketing Analytics Software

Last updated: April 2026

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23 software options

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Alpine Marketing logo

Alpine Marketing

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AIQ is revolutionizing the way businesses grow.

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Alpine IQ is the leading provider of elevating business operations and consumer experiences powered by cleaned data.

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Black Crow AI logo

Black Crow AI

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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Zoho Thrive logo

Zoho Thrive

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Loyalty platform for customer retention

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Zoho Thrive is a performance-driven marketing platform that helps businesses attract, retain, and grow their customer base. It supports industries from e-commerce to SaaS with tools to build and manage loyalty programs. With personalized rewards and engagement activities, businesses can strengthen r

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Lebesgue logo

Lebesgue

AI Intelligence & First-Party Data for E-commerce Growth.

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AI-powered marketing analytics suite for e-commerce (Shopify/Woo). Integrates store, ads (Meta/Google/TikTok+), GA4, Klaviyo, Le-Pixel (first-party data) & competitor data. Provides unified dashboards, accurate ROAS/LTV, ad audits & AI recommendations for marketing optimization.

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ClicData logo

ClicData

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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AITA logo

AITA

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Heap logo

Heap

All-in-one solution for creating great digital experiences.

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Immediately start getting all the answers by installing our snippet, without waiting on engineers. Build landing pages & confidently know which variations perform best & why. Segment users by source, demographics, behavior, conversion, and drop-off points to target & retarget like a pro.

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Improvado logo

Improvado

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Coupler.io logo

Coupler.io

Accelerate growth with data-driven decisions

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Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

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Stampede logo

Stampede

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Zero-fuss marketing platform for hospitality brands

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Stampede is the marketing solution for hospitality and leisure businesses. We do the heavy lifting for owners, operators and marketers, making the difficult marketing tasks easy.

Our platform provides an end-to-end solution incorporating Email and SMS Marketing, Automation Table Bookings, Guest Wi

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Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

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Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

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Click Analytic logo

Click Analytic

UGC and Influencer Platform, all-in-one.

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Grow Your In-House Influencer Marketing Program with ClickAnalytic

Streamline your influencer marketing with ClickAnalytic.com, an all-in-one Influencer and UGC platform.

Say goodbye to spreadsheets and manage everything in one place.

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AnyRoad logo

AnyRoad

Make every experience count.

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Collect actionable insights from guests and visitors to guide your marketing and improve conversions. Our reports and configurable dashboards allow brands to identify traits and behaviors that drastically impact digital and experiential marketing performance.

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Bloomreach logo

Bloomreach

Bloomreach personalizes the e-commerce experience

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Explore Bloomreach’s integration capabilities and leverage insights from past, predicted, and in-session customer behavior to elevate your marketing strategy. Maximize CLTV, optimize marketing impact, identify churn risks, tailor offerings to seasonal trends, guide resource allocation, and more.

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Tontine logo

Tontine

#1 A/B Price Testing for Shopify — Increase Profit Margins!

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Pricing optimization for Shopify merchants in less than 5 minutes!

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Whatagraph logo

Whatagraph

The easiest marketing intelligence platform you’ll ever use

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Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance. Consolidate data from all channels, organize it, and turn it into dashboards and reports for internal analysis or external sharing.

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Spotler Activate logo

Spotler Activate

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Adzviser logo

Adzviser

Easy-to-use & affordable alternative to Supermetrics

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Engage with your marketing and sales data effortlessly, and analyze it cost-effectively.

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Wunderkind logo

Wunderkind

One-to-One Marketing Unleashed

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Wunderkind is the only performance marketing engine with guaranteed revenue performance. We deliver one-to-one messages at an unprecedented scale across email and text messaging for the world’s largest brands.

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Compas logo

Compas

Integrated planning and analytics for the mid-market

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Compas is a sophisticated EPM tool that combines planning and analytics in the same platform. Its powerful multi-dimensional database can build detailed forecasts of sales, cash flows, production requirements from just a few inputs. Forecasts can automatically update as new actuals are received.

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Supermetrics logo

Supermetrics

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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