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Marketing Analytics Software

Last updated: April 2026

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44 software options

Marketing Evolution logo

Marketing Evolution

Marketing management platform

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Marketing Evolution is an all-in-one attribution and planning platform that unearths your customers’ unique journey, provides full-funnel attribution and measurement, and helps eliminate waste from yearly marketing investments.

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Matomo logo

Matomo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Fosfor Decision Cloud logo

Fosfor Decision Cloud

AIOps platform to build and design machine learning models

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Fosfor Refract is a AIOps platform that helps businesses leverage AI technology to create and design machine learning (ML) models. The platform provides a suite of tools and services to help businesses create and deploy ML models faster. Fosfor Refract’s AI-powered solution enables organizations to automatically discover, monitor and orchestrate their IT infrastructure.

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Slemma logo

Slemma

Business analytics app for teams

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Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

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MSIGHTS Platform logo

MSIGHTS Platform

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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monday.com logo

monday.com

Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Tableau logo

Tableau

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

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Adsmurai Marketing Platform logo

Adsmurai Marketing Platform

Born from necessity

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Adsmurai Planning & Dashboards help brands and agencies move faster, smarter, and with greater impact.

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PopSQL logo

PopSQL

Cloud-based SQL editing and collaboration platform

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PopSQL is an SQL editor that helps businesses write and organize queries and share them with team members through a unified database, improving collaboration across the organization. Supervisors can create a library of queries and share SQL statements, charts or other relevant data with editors using deeplinks.

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Wrike logo

Wrike

AI powered workflow management platform

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Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

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Jira logo

Jira

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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ClicData logo

ClicData

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Email Meter Enterprise logo

Email Meter Enterprise

Improve response times, monitor SLAs, and boost revenue

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The email analytics platform that makes it easy to track and analyze email response times, SLAs, team's email productivity and more.

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BEYABLE logo

BEYABLE

#1 CRO Platform

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BEYABLE is a SaaS solution that boosts your conversions by tailoring your site to each visitor, thanks to high-performance analysis and

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Upnify CRM logo

Upnify CRM

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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AITA logo

AITA

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Qnvert logo

Qnvert

(0)

Cloud-based customer engagement solution

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Qnvert omnichannel customer engagement platform is an advanced solution that helps businesses integrate and engage with customers across all touchpoints. This comprehensive platform offers features like marketing automation, sales analytics, and multi-channel communication tools to deliver an exceptional brand experience and improve customer satisfaction.

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Bunker DB Analytics logo

Bunker DB Analytics

Make data work for you.

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Audit, analyze and optimize your marketing efforts in one single place. Automate operational processes, audit your media investment, analyze your social networks’ performance, competitors, sites, ecommerce, audience's sentiment, configure KPIs and closely monitor all the data from all your platforms

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Trevor.io logo

Trevor.io

There's a better way to work with data.

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Trevor empowers your whole team to get answers from your data without using SQL, and then visualise, dashboard, export, and set alerts

Read more about Trevor.io

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Gather logo

Gather

Cloud-based data capture platform for small to large firms

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Gather is a cloud-based application designed to help small to large businesses manage data capture processes across sales, marketing & customer engagement channels. The platform allows users to scan information from business cards using OCR, capture data offline & directly sync with business CRMs.

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HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

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PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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Pecan logo

Pecan

AI for Business

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Pecan is designed for any data-oriented teams, ready to gain the power of AI, without relying on limited in-house or external data science resources.

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Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Klips logo

Klips

Custom dashboards for you and your team.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Popular marketing analytics comparisons

Mailchimp logo
Constant Contact logo
MailchimpvsConstant Contact
Jira logo
Trello logo
JiravsTrello
Google Analytics 360 logo
Zoho Analytics logo
Google Analytics 360vsZoho Analytics
HubSpot Marketing Hub logo
Mailchimp logo
HubSpot Marketing HubvsMailchimp
monday.com logo
Trello logo
monday.comvsTrello
Hootsuite logo
Buffer logo
HootsuitevsBuffer
Zoho Social logo
Hootsuite logo
Zoho SocialvsHootsuite
Wrike logo
monday.com logo
Wrikevsmonday.com
Tableau logo
Microsoft Power BI logo
TableauvsMicrosoft Power BI