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Marketing Analytics Software - Page 13

Last updated: April 2026

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455 software options

LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Kapost logo

Unlock the ROI of your marketing content.

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Upland Kaposts helps B2B marketing, sales enablement, product, and customer success teams manage the full content lifecycle so they can support the buyer journey from awareness to loyalty. Collaborate on content and campaigns, distribute across channels, and reach your audience wherever they are.

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ON24 logo

THE ONLY WEBINAR PLATFORM BUILT WITH MARKETERS IN MIND

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ON24 provides digital experiences and webcasting for corporate communications and demand generation via a cloud-based SaaS application.

Our industry-leading platform helps organizations to communicate with employees, clients,
prospects and partners with measurable and greater impact.

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Cint logo

Feeding the world's curiosity

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Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

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Trackier logo

Real-time performance and affiliate marketing platform

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Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

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Hive9 logo

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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Industrytics logo

360° Decision Intelligence for your medium-sized business.

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With industrytics, you can automatically connect, analyse and visualise all metrics and data about your business and feedback from your stakeholders in an intelligent 360° business dashboard and receive data-driven and AI-powered improvement suggestions for your SME business.

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Reech Influence Cloud logo

Influence at the Heart of Marketing Performance

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Reech Influence Cloud technology enables brands and their partners to autonomously manage & optimize all of their influence activities. With our solution, you can identify, qualify and activate influencers, draw up contracts, measure the performance of your campaigns and monitor influencer trends.

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Objective Platform logo

Enterprise and mid-sized brands in Telco, Automotive, Utilit

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Objective Platform provides a marketing mix modelling solution that measures and optimizes media investments across both online and offline channels. The platform features a unified measurement framework that captures brand-building and performance impacts, linking marketing efforts directly to business growth. Its Media Scenario Planner, powered by machine learning, delivers real-time budget optimization and accurate forecasting for marketing teams across various industries.

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Bisko logo

Unleash the Power of Your Data with Bisko by gjirafatech

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In today's business environment, Bisko, developed by gjirafatech, stands out as the top platform for analyzing and obtaining valuable insights from large datasets. With cutting-edge features, such as look-alike modeling and versatile data collection methods, Bisko provides unmatched flexibility and accuracy in the data management field.

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Sweet Analytics logo

Take control of Marketing! Improve ROI!

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The customer and marketing analysis platform to improve ROI

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Datorama logo

AI-enabled marketing analytics & data visualization software

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Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

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Madgicx  logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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CAKE logo

Performance Marketing Software

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CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing.

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Iterable logo

Growth marketing and user engagement platform

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Iterable gives you real-time analytics on all your multi-channel marketing campaigns.

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Inflead logo

Make the difference, lead the influence

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The ultimate ecosystem for data-driven influencer marketing, allowing you to optimize every step of your strategy and maximize results.

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ACTITO logo

Customer Engagement Platform

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Actito is an intuitive marketing automation tool, built for efficient customer activation. Non-technical marketers are able to leverage a powerful data model to translate a wealth of customer data into impactful multi-channel customer journeys.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Databeat logo

Data collection and management solution

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Databeat is a data management solution that helps businesses manage data collection, extraction, aggregation, and visualization from within a unified platform. It allows organizations to collect marketing data from several external data sources, such as Tableau, Qlik, Google Sheets, Google Analytics, and more.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Marmind logo

Marketing Resource Management for the enterprise

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Marmind is the top Marketing Analytics software for enterprises. It pulls analytics data so marketers can build custom dashboards for any stakeholder. Brands like Mercedes-Benz, Lufthansa Group, and Springer Nature use Marmind to simplify reporting, optimize resources, and improve campaigns.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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ZoomInfo Marketing logo

Demand side platform (DSP) and marketing solution

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ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

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