Kapost Pricing, Features, Reviews & Comparison of Alternatives

Kapost

B2B marketing operating system

4.5/5 (14 reviews)

Kapost overview

What is Kapost?

Kapost’s software helps make content marketing easy by managing every step of the process in a single platform. Key features include a marketing calendar, workflows, and analytics, allowing users to store all content types in one place. Kapost helps companies use content to drive more web visitors, nurtured leads and new sales.

Kapost can manage blog posts, videos, eBooks and white papers, social media posts, presentations and infographics, emails, landing pages and webinars. With one click users can publish their content into all their digital channels, including:

CMS (Kapost is integrated with all major platforms)
YouTube & Slideshare
Social networks: Facebook, Twitter, LinkedIn, Tumblr
Marketing Automation: Eloqua and Marketo
CRM
Webinar systems

The system displays metrics from every step of the process, including:

Ideas submitted
Content published
Links (to content) earned
Content views
Content conversions (i.e. # of leads content has generated)
kapost.com

Pricing

Starting from
$3500/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Kapost screenshot: Organize multiple pieces of content around a single creative brief with configurable initiatives that save time planning key activitiesHow To Feed All Of Your Marketing ChannelsKapost screenshot: Visualize content strategiesKapost screenshot: Create different types of content in one placeKapost screenshot: Search and share contentKapost screenshot:   Analyze performance to understand content operations

Kapost reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.3
  4.4
  4.7
Jim MacLeod

Kapost has transformed how our marketing organization operates

Used daily for 2+ years
Reviewed 2018-02-28
Review Source: Capterra

Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Pros
Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.

Cons
All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Requires entire team adoption, otherwise, it's a great tool.

Used daily for 1-2 years
Reviewed 2018-05-31
Review Source: Capterra

Pros
Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Cons
It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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ken yan

Helps to Manage Marketing Content

Used weekly for 2+ years
Reviewed 2018-03-09
Review Source: Software Advice

Pros
The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Cons
Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Geri Butner

Great for keeping content and campaigns organized.

Used daily for 2+ years
Reviewed 2017-09-06
Review Source: Capterra

Pros
Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.

Cons
There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rob Burns

Kapost is a great tool for coordinating high volume from a small team

Used occasionally for 1-2 years
Reviewed 2017-05-18
Review Source: Capterra

Lots of adoption. Analyzed our internal processes and helped us to understand them.

Pros
Ease of use made adoption easy, friendly UI made most tasks easy to view and manage. The Finished asset gallery is a simple DAM that enables us to keep the most recent version in front of the team and accessible.

Cons
Some limitations in how campaigns can be structured and short on critical path features. Kapost is great for breaking down the task in hand to its component parts and assigning each stage to different folks, but it doesnt show loading or account for loading in its timelines.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Kapost pricing

Starting from
$3500/month
Pricing options
Subscription
View Pricing Plans

KAPOST pricing starting at $3,500/month

Kapost features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Social Media Integration
Third Party Integration

A/B Testing (204 other apps)
Campaign Segmentation (205 other apps)
Customizable Branding (280 other apps)
Customizable Templates (288 other apps)
Data Import/Export (254 other apps)
Drag & Drop Interface (256 other apps)
Email Marketing Management (203 other apps)
Real Time Analytics (242 other apps)
Reporting & Statistics (356 other apps)

Videos and tutorials

Additional information for Kapost

Key features of Kapost

  • Strategic content marketing framework
  • Publish content to all channels
  • Coordinate content marketing operations
  • Cross-channel content performance metrics
  • Fully customizable content dashboard
  • Marketing calendar for content assets and campaigns
  • Campaign view of various content campaigns
  • Automates content workflow
  • Allows collaborators to submit content concepts
  • Customizable workflow
  • Automated email notifications
  • Manage all content types in one platform
View All Features

Benefits

STRATEGY: Operate content marketing within a strategic framework

ORGANIZATION: Coordinate content marketing operations

WORKFLOW: Streamline the content process with configurable workflows

ALL-IN-ONE: Manage all content types in one central location

DISTRIBUTION: Publish content to all channels directly from Kapost

ANALYTICS: Understand what is working, and what isn’t, across the entire content operation