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Top Rated Marketing Analytics Software with Excel

Last updated: September 2026

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19 software options

Looker logo

BI platform for data exploration & analytics

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Looker makes it easy for you to find, explore & understand your marketing data. Measure success & make better decisions by seeing all your data together.

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Coupler.io logo

Accelerate growth with data-driven decisions

Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

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Klips logo

Custom dashboards for you and your team.

Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Grin logo

Treat creators like your brand revolves around them.

GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.

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Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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monday.com AI Work Platform logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Inventory Planner logo

Cloud-based inventory planning and forecasting software

Inventory Planner is a software that helps businesses automate inventory management and planning on a centralized platform. It is an essential tool for businesses with large inventories and multiple locations. Avoid overstock and out-of-stocks through accurate, data-driven forecasting.

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GivingDNA logo

Data analytics + wealth screening tool for fundraisers

GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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DataDoe logo

The Amazon data & action layer for AI.

DataDoe is the Amazon data and action layer for AI. It unifies your Seller, Vendor & Ads data into one clean schema and lets AI tools like Claude, ChatGPT, and Cursor both read it and act on your account — via MCP, REST API, and BigQuery. Approval-gated writes. $97/mo, 14-day free trial.

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Max AI logo

A GenAI analytics assistant for analyzing enterprise data

AnswerRocket is an AI-powered augmented analytics platform that enables business users to get instant answers and insights from their data. With AnswerRocket, customers can monitor key metrics, identify performance drivers and detect critical issues in seconds.

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Improvado logo

Marketing analytics and intelligence platform

Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Slemma logo

Business analytics app for teams

Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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Wrike logo

AI-powered work delivery platform

Wrike is the trusted work delivery platform for powerful marketing analytics. AI helps you centralize all campaign data to connect execution to results. Streamline reporting, gain deep insights into performance, and use customizable dashboards to track your most important KPIs in real time.

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Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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Seenka logo
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Seenka Media Intelligence

Seenka is Latin America’s most advanced cross-media advertising intelligence platform

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Citlyze logo
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AI visibility tracking across answer engines

Citlyze tracks how AI platforms mention, cite, and rank brands across engines like ChatGPT, Gemini, Perplexity, DeepSeek, ByteDance, Grok, and Google AI Overviews. It monitors buyer prompts, identifies citation sources, compares competitor visibility, and analyzes brand positioning in AI responses. Users can audit crawler access, track bot visits, create briefs from visibility gaps, and access data via reports and API integrations.

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Tableau logo

Analytics platform for teams of all sizes

Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.

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Valiyou logo
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Attention valuation & sponsorship management tool

Comprehensive analytics for sponsorship ROI measurement. Aggregate data from social media, events, and broadcasts into unified dashboards. Track engagement metrics, calculate CPM rates, and generate quarterly reports that prove marketing value to sponsors.

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