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Marketing Attribution Software

Last updated: April 2026

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17 software options

CTM logo

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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DailyStory logo

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

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Weberlo logo

Marketing and pay-per-click (PPC) attribution solution

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Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

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wecantrack logo

Affiliate marketing software

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wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports.

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Trialfire logo

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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Nudge logo

The easiest way to improve your content.

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Nudge brings together everything that's needed to measure content . The products power marketing & product teams globally, for media companies and brands. From startup to enterprise.

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AnyTrack logo

Conversion tracking and attribution management software

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AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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Attribution logo

Multi-touch attribution for B2B and B2C marketers

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Allocated percentages to your conversions from your ad spend in one dashboard.

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Trackier logo

Real-time performance and affiliate marketing platform

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Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

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CLIQSA logo

Empowering local businesses to thrive!

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Transform Your Small Business Marketing Empower your small business with CLIQSA's marketing SaaS, streamlining efforts and enhancing customer acquisition, retention, and online reputation management. This is all while focusing on local success.

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik app for Shopify organizes your products catalog and navigation according to each visitor's intent (AKA personalization) automatically. No configuration needed, no coding skills nor maintenance needed. On average our client experience 2-digit conversion rate increase MoM.

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Marketo Measure logo

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Wrike logo

AI powered workflow management platform

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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

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Salespanel  logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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