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Marketing Attribution Software

Last updated: April 2026

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22 software options

SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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CTM logo

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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DailyStory logo

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Cinch logo

A combined customer data and marketing automation platform.

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Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

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Swaarm logo

Performance marketing platform

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Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.

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Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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NinjaCat logo

PPC & SEO reporting platform for agencies

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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

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wecantrack logo

Affiliate marketing software

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wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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lc.cx logo

URL shortener and pixel retargeting tool

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lc.cx brings together on a single platform shortener for branded links pixel retargeting, and links page for social networks and QR code.

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AnyTrack logo

Conversion tracking and attribution management software

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AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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monday.com logo

Project management software

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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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Makeme.click logo

Campaign management solution for businesses

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Makeme.click is a cloud-based solution designed to help businesses track the performance of marketing campaigns and manage visitor traffic in real-time. Key features include lead generation, customizable branding, status mapping, ad serving, user group management, link building, and reporting.

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Wrike logo

AI powered workflow management platform

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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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Leadtosale logo

All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics. All leads and sales with full attribution models

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Salespanel  logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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