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Top Rated Survey Software with Customizable Fields in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable fields in survey software allow users to tailor questions, answer types, and design elements to specific needs. This flexibility enhances data collection accuracy, improves user experience, and supports diverse applications across various industries. Our reviewers in survey software rated this feature as highly important.

6 Best Survey Software with Customizable Fields

Product
User rating
Starting price
Jotform logo
39
flat rate/per month
Constant Contact logo
12
usage based/per month
Typeform logo
39
flat rate/per month
Google Forms logo
Free
SurveyMonkey logo
30
per user/per month
Mailchimp logo
13
flat rate/per month

See other top Survey products with customizable fields

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Survey software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

Jotform logo
Reviews Sentiment
 
 
 
1-2(41)
3-4(703)
5(2,050)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable fields feature

Reviewers appreciate Jotform's customizable fields for their flexibility and ease of use. They report being able to tailor forms to specific business needs, from integrating logos to using various field types like star ratings and file uploads. Users find this capability valuable for collecting diverse data and enhancing the form's appearance and functionality.
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“I love all the options I am given: star ratings, file uploads, personal details fields, multiple choice, date picker, etc. It has allowed me to diversify my forms and keep them looking fresh and new for better employee/customer engagement.”
JL

Jenna L.

Project Manager

“Different forms serve different purposes, and you might want to collect different kinds of information. There are a variety of fields to choose from and customize in Jotform, in order to design your forms for specific purposes and specific information.”
Verified reviewer profile picture

Dedre M.

Owner

Starting price
39flat rate /
per month
Pros and Cons based on 2,794 verified reviews
Verified reviewer profile picture

Effortless form creation

Efficient survey development

Convenient diGital signatures

Restrictive usage limits

High cost for advanced features

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,529)
Key Features
Customizable Questions4.7
Survey Builder4.4

User insights about the customizable fields feature

Reviewers value Constant Contact's customizable fields for personalizing emails and newsletters. They appreciate the ability to add company logos and format fields to engage readers. Users find this feature important for targeting specific audience segments, though some desire more design flexibility and easier customization.
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“Constant Contact's "Customizable Fields" empower you to tailor your email marketing to specific audience segments with unique data. ”
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Jaykumar K.

Software Engineer

“Being able to customize the look of my information keeps me able to grasp the attention of my readers. Keeping people engaged and connected is important with large numbers of folks.”
NM

Ndara M.

SEEK Coordinator

Starting price
12usage based /
per month
Pros and Cons based on 2,912 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Typeform logo
Reviews Sentiment
 
 
 
1-2(9)
3-4(265)
5(671)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable fields feature

Reviewers indicate that Typeform's customizable fields offer extensive options and a professional look. They find the logic-based customization useful and appreciate the ability to personalize surveys to fit specific campaigns or customer needs. Users note that while the customization is powerful, it requires some learning to fully utilize.
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“We can customize the forms according to our desired fields, We can even customize buttons, in short, it is one of the wonderful and user-friendly software for creating, designing, and integrating with other web apps.”
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Saira Y.

Automation

“This was one of the most important things for me when I first started my business. I needed to capture as many leads as possible and the customized fields were really helpful. ”
PO

Portia O.

CEO & Social Media Strategist

Starting price
39flat rate /
per month
Pros and Cons based on 945 verified reviews
Verified reviewer profile picture

Effective lead generation

Enhanced client interaction

High cost concerns

See pros and cons details
Google Forms logo
Reviews Sentiment
 
 
 
1-2(35)
3-4(3,233)
5(8,095)
Key Features
Customizable Questions4.7
Survey Builder4.7

User insights about the customizable fields feature

Reviewers highlight Google Forms' customizable fields for their versatility and ease of use. They appreciate the ability to add text, images, and videos, and to set mandatory fields. Users find these features helpful for creating tailored surveys and collecting specific data, though some wish for more advanced customization options.
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“Each field can be customized by type: multiple choice, short form or long form answer, small paragraph, "check all that apply," etc. This is fantastic as it allows you the opportunity to model your form as needed.”
AS

Andrea S.

Education Director

“Google Forms allows you to add text, videos, and images to your forms; therefore they are customizable enough to become suitable for work, education, and personal use (party invitations).”
Verified reviewer profile picture

Emely M.

Associate

Starting price
Pros and Cons based on 11,363 verified reviews
Verified reviewer profile picture

Facilitates team coordination

Enhances educational processes

Effective feedback mechanism

Cost-effective solution for surveys

Efficient data gathering

Functional constraints

Requires constant internet

Limited design options

Restricted media integration

See pros and cons details
SurveyMonkey logo
Reviews Sentiment
 
 
 
1-2(140)
3-4(3,485)
5(6,802)
Key Features
Customizable Questions4.6
Survey Builder4.6

User insights about the customizable fields feature

Users report that SurveyMonkey's customizable fields are essential for tailoring surveys to specific business needs. They appreciate the variety of question types and the ability to add photos and files. Reviewers find this capability crucial for obtaining accurate data and aligning surveys with business goals, though some customization options require a paid plan.
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“Having Customizable Fields is a key feature for survey creator gurus. Survey Monkey has various options for standard survey fields, and options for open-ended miscellaneous fields.”
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Dayna T.

Director of Marketing & Communications

“SurveyMonkey empowers you to create surveys that perfectly capture the data you need. A key ingredient in this flexibility is customizable fields. These versatile tools let you design surveys that adapt to your unique research goals and respondent ne”
vm

vandana m.

trainer

Starting price
30per user /
per month
Pros and Cons based on 10,427 verified reviews
Verified reviewer profile picture

Effective feedback collection

Efficient poll creation

Expensive and limited plans

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,999)
5(10,298)
Key Features
Customizable Questions
Survey Builder4.6

User insights about the customizable fields feature

Reviewers appreciate Mailchimp's customizable fields for their role in personalizing email campaigns. They highlight the ease of adding custom text, images, and dynamic content. Users find this capability essential for branding and increasing engagement, though some note limitations in customization options and the need for more flexibility.

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“We use Mailchimp with our employees, the customizable fields aid when scheduling the campaign while still having the audience feel appreciated for taking the extra time to see them as an individual by using tailored information. ”
SH

Samara H.

HR& Business Manager

“The platform offers robust customisation options for fields, allowing me to tailor contact information and segment audiences with precision.”
JS

Joe S.

Clinical Lead

Starting price
13flat rate /
per month
Pros and Cons based on 17,572 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Survey Software with Customizable Fields in 2026

Sogolytics logo

Customer and employee experience management platform.

visit website
SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills.

Read more about Sogolytics

Users also considered
Typeform logo

Interactive form builder for data collection

visit website
Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface.

Read more about Typeform

Users also considered
SurveySparrow logo

Software for creating and managing feedback and surveys

visit website
SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

Read more about SurveySparrow

Users also considered
Formstack Forms logo

Solution for collecting and managing data

visit website
Formstack Forms simplifies the data collection process allowing you to create beautiful online forms in seconds. Spin up forms and survey’s in seconds all from one centralized app.

Read more about Formstack Forms

Users also considered
Formstack Suite logo

Cloud-based tool for form building and workflow automation.

visit website
Formstack is a cloud-based form building solution that helps organizations with the tools to build online forms, collect information, integrate systems, automate workflows, and more.

Read more about Formstack Suite

Users also considered
SurveyJS logo

JavaScript Form Builder — Simplify forms. Secure your data.

visit website
SurveyJS is a product family of client-side UI components that simplify data collection in your JavaScript application. Create and style dynamic JSON-based forms using a self-hosted form builder that features a CSS theme editor and GUI for conditional rules and form branching.

Read more about SurveyJS

Users also considered
Jotform logo

Cloud-based form builder tool for digital forms.

visit website
Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

Read more about Jotform

Users also considered
Zoho Survey logo

Cloud-based tool for creating and manging surveys

visit website
Use Zoho to create unlimited online and offline surveys & analyze the data collected. Design your own branching & logic, use multi-mode data collection, & generate reports.

Read more about Zoho Survey

Users also considered
SurveyLegend logo

Mobile-friendly survey management platform

visit website
SurveyLegend enables you to create beautiful, mobile-friendly surveys, forms, or polls effortlessly. Gather valuable feedback, understand customer needs, and make smarter decisions. With engaging and accessible survey designs, you’ll boost response rates and uncover insights that drive real results.

Read more about SurveyLegend

Users also considered
Birdeye logo

AI-based webchat assistant for business conversations

visit website
Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow.

Read more about Birdeye

Users also considered
Alchemer logo

Customer experience management and online survey platform

visit website
The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

Read more about Alchemer

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Poltio logo

All of Your Essential Tools Working Together With Poltio

Poltio is a customer engagement platform that uses interactive content and engaged data to engage users across multiple channels. Poltio’s customizable UI/UX technology allows organizations of all sizes, across industries, to create a personal relationship with their customers at scale.

Read more about Poltio

Users also considered
VideoAsk logo

Get personal with face-to-face interactions: at scale

Get better data and more engagement for your surveys with short and simple interactive videos. VideoAsk lets you scale face-to-face interactions, and personalize the way you ask.

Read more about VideoAsk

Users also considered
Wynter logo

On-demand B2B market research tool.

Wynter is an on-demand market research tool for B2B companies, providing fast insights to improve your marketing decisions. Test messaging, optimize campaigns, and conduct brand research with targeted qualitative and quantitative tests, getting results in just 12-48 hours.

Read more about Wynter

Users also considered
IntouchSurvey logo

Collect Voice of Customer data with flexible survey software

IntouchSurvey is a survey tool designed to help multi-location businesses across retail, hospitality, grocery, & other sectors conduct electronic surveys for market research. The tool enables you to measure customer satisfaction scores, collect user feedback, retain existing & acquire new customer

Read more about IntouchSurvey

Users also considered
Rungway logo

An employee listening platform like no other

Rungway is an employee listening platform that enables leaders to continually get ahead of emerging issues and drive organisational change. The unique platform enables leaders to identify the small changes that will make a large impact.

Read more about Rungway

Users also considered
SMG logo

Changing how brands act on customer + employee insights

SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights.

Read more about SMG

Users also considered
Netigate logo

Manage and analyse feedback from customers and employees

Create, send, and analyse surveys in one secure platform. Netigate helps you gather actionable feedback from customers and employees alike.

Read more about Netigate

Users also considered
Woorise logo

Contest management solution

Create surveys with 2,000+ templates, multi-page forms, and conditional logic to guide respondents. Capture partial entries, enable instant notifications, and analyze feedback with real-time analytics while ensuring privacy, GDPR compliance, and secure data export.

Read more about Woorise

Users also considered
Diamond Forms, Flows & Docs logo

Run your business digitally with Diamond forms

Diamond Forms, Flows & Docs has a user friendly drag-and-drop interface and many other features such as extensive workflow and automation tools, digital signature and more.

Read more about Diamond Forms, Flows & Docs

Users also considered
Factorial logo

AI-powered business software that helps you manage your team

Factorial is the AI-powered business software that takes care of the time-consuming stuff, like hiring, holidays and payroll.

Read more about Factorial

Users also considered
Checkbox Survey logo

Secure survey software for governments and businesses

Professional online survey software for individuals, teams and enterprises. Available in hosted and on-premises versions.

Read more about Checkbox Survey

Users also considered
InputKit logo

InputKit, the best tool for an incredible experience.

InputKit's mission is to help companies stand out from the competition by developing innovative software solutions.

With InputKit, get authentic feedback from your customers and employees to continoulsy improve your serivces. This will help you deliver the best experience possible!

Read more about InputKit

Users also considered
Crowdtech logo

Market research solution for organizations

Crowdtech Survey is designed with the end-user in mind to achieve a high response rate, provide useful insights and more with fully customizable surveys. The survey platform gives you and your colleagues the freedom to set up and customize surveys by yourself.

Read more about Crowdtech

Users also considered

Key features for Survey software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customizable Questions: Users value the ability to tailor questions to specific needs, offering flexibility and precise data collection across various types of surveys. 97% of reviewers rated this feature as important or highly important.
  • Survey Builder: Reviewers appreciate the intuitive interface for creating custom surveys, with diverse question types and templates to meet specific requirements. 94% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers highlight the importance of detailed analytics for tracking responses, visualizing data, and making informed decisions based on survey results. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the import/export feature essential for integrating survey data with other tools, enabling efficient data management and analysis. 88% of reviewers rated this feature as important or highly important.
  • Access Controls/Permissions: Reviewers emphasize the need for secure access controls to manage who can view, edit, or respond to surveys, ensuring data confidentiality. 87% of reviewers rated this feature as important or highly important.
  • Question Branching: Users appreciate the ability to create dynamic surveys with conditional questions, enhancing the relevance and user experience by showing only pertinent questions. 86% of reviewers rated this feature as important or highly important.