EveryAction Pricing, Features, Reviews & Comparison of Alternatives


A unified CRM for nonprofits

4.68/5 (41 reviews)

EveryAction overview

EveryAction is a unified CRM solution to help nonprofits manage their fundraising, donation pages, emails campaigns, and advocacy in a single platform. Users are able to cultivate donor relationships, track gifts, run direct mail and telemarketing campaigns, and more. The platform helps nonprofits build a highly engaged supporter base through key features such as one-click donations, social network integration, event management, and more.

Engagement tools enable nonprofits to create and send emails with integrated one-click donations and improve deliverability rates. EveryAction provides users with a 360 view to better understand supporters by collecting data on donation history, email engagement, petition sign ups, and more, in one location. Features include list segmentation, targeted emails, multi-step donation pages, optimized forms with one-click actions, social advocacy, volunteer management, data visualization, and more.

Multi-channel organizational tools help nonprofits to coordinate activities across all supporter touchpoints, from phone banking, to door knocking, to events, and direct mail. Users can get access to better voter file data, as well as enhanced contact data and consumer data from EveryAction’s partner TargetSmart Communications. Nonprofits are able to send personalized letters with custom labels, and create and store unlimited form letters by subject area.

Nonprofits can manage volunteers and track all signups and activity by creating unique volunteer profiles and adding activities, shifts, and roles. Users can also organize events and logistics and manage invitations, scheduling, confirmations, and attendance within EveryAction. All details about workers’ jobs, shifts, worksites, and places of employment are tracked, and can be customized for each campaign.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States

Supported languages

EveryAction screenshot: Create optimized forms with one-click actions for any type of campaign and track performanceMeet EveryActionEveryAction screenshot: Keep online and offline efforts organized in one place with tools for donor managementEveryAction screenshot: Custom reports offer a real-time picture of supporters across all channelsEveryAction screenshot: Embed a form into the organization's website and drive phone calls to elected officials with the click of a buttonEveryAction screenshot: EveryAction forms are mobile responsive out-of-the-box, providing activists a seamless experience and automatically adapt to be displayed on any deviceEveryAction screenshot: Sidebar navigation provides shortcuts for the most-used features

EveryAction reviews

Value for money
Ease of use
Customer support
Eric Hertenstein

Easy to use at first, and immense power and flexibility when you get into it. Also great performance

Used daily for 1-2 years
Reviewed 2018-05-01
Review Source: Capterra

It's a powerful engagement platform The ActionTag online form system works great out of the box, and is fairly easy to customize if you want to fine-tune your user interfaces and flows User management is made really easy with some powerful tools like quick role comparison and impersonation It's blueThe performance! Views load fast. Reports update fast. Contacts and user records save automatically for 80% of the attributes you update. And the "Create a List" interface is so performant that I use it just to answer idle questions about the constitution of our database (which is not small). I've used Salesforce a fair amount with a similar sized database; often running reports, you would enter in all the parameters, run it, and then go make a sandwich. Five minutes later, maybe it had run. I never even THINK about how long something will take to run anymore. It's great.

Read the full review

Dani Brockert

Great User Experience for Admins and Constituents

Used daily for less than 6 months
Reviewed 2019-01-08
Review Source: Capterra

Overall, it is a very clean and user-friendly database for both the admins and constituents. The only downside is that it was built for political organizations who canvass or phone bank, but they are working on making it more friendly and easier for non-profit organizations who do not fit that category.Very easy to use and figure out system for the administrators and for the outside constituents. They have a robust reporting and infographics feature that helps you keep up on top of your goals and progress monetarily or with responses to forms/emails. The forms are very easy to build and use, with a clean look. The software has a lot of built in features which are great if your organization is politically active: makes lots of phone calls, uses a lot of volunteers, does a lot of canvassing. Additionally, the platform would be beneficial for a non-profit who wants to track their donations/fundraising and emailing easily in a system. The price is good for us since it is based on the number of contacts in your database, not the number of users.

Read the full review

Braeden Lentz

EA is user friendly, built for activism, and a "work in progress".

Used daily for 6-12 months
Reviewed 2018-05-02
Review Source: Capterra

At Resource Generation we appreciate how user friendly EveryAction is to navigate. Our full staff and many of our member leaders need to use the system to move their work forward, and that hasn't been possible with other systems. EveryAction also uses the language of in person and online organizing throughout its systems which is helpful from a functionality and user adoption standpoint. The values alignment also means the kinds of functions that are built prioritize justice frameworks, such as selecting preferred gender pronouns.

Read the full review

Karla Capers

In my work, we use the Every Action advocacy, fundraising, and email tools.

Used daily for 6-12 months
Reviewed 2018-03-06
Review Source: Capterra

The software is extremely user friendly, my non-technical staff find that setting up emails, petitions, advocacy campaigns, sign up forms, and fundraising forms is very easy to do. Every Action is constantly asking for user input and rolling out updates and new features that make the tools more robust and easy to use. The advocacy tools are robust and include integration with social media both for campaign targeting (through twitter) as well as to make it easier for constituents to share our campaigns. For the most part, tracking and reporting on email, advocacy, and fundraising results within the tool is easy to use and the reports are robust. Creating scheduled reports and analytic dashboards is easy and allows you to see almost every detail you'd want to know about how your campaigns are performing.

Read the full review

Ryan O'Donnell

Moving to EveryAction was an great decision on our part -- incredibly better than our old system.

Used daily for 1-2 years
Reviewed 2018-02-26
Review Source: Capterra

Its step-by-step functionality is great even for non-tech people; they seem to get it much quicker than others. And the VAN integration was the big selling point for most people -- never before has it been so easy to see if someone opened an email, came to an event, filled out a form, and got a survey response all in one place before. And while we don't use it as much as I'd like, the Advocacy Tool is truly great and something I haven't seen others do as well. And Customer Service is always responsive and helpful if it's something that already exists.

Read the full review

EveryAction pricing

Starting from
Pricing options
View Pricing Plans

Contact EveryAction for detailed pricing information.

EveryAction features

Contact Database
Customizable Reporting
Grants Management
Mobile Integration
Reporting & Statistics
Third Party Integration

Access Control (33 other apps)
Activity Dashboard (41 other apps)
Activity Tracking (25 other apps)
Attendance Management (37 other apps)
Automatic Reminders (27 other apps)
Communication Management (29 other apps)
Credit Card Processing (36 other apps)
Custom Fields (37 other apps)
Custom Forms (26 other apps)
Customizable Branding (31 other apps)
Data Import/Export (41 other apps)
Electronic Payments (41 other apps)
Email Integration (32 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for EveryAction

Key features of EveryAction

  • CRM
  • Contribution tracking
  • Grant management
  • Payment processing
  • Planned giving management
  • Pledge management
  • Grant management
  • Donor management
  • Membership management
  • Recurring giving
  • Mobile giving
  • Prospect management
  • Donor management
  • Member database
  • Fundraising management
  • Social media management
  • Dues management
  • Committee management
  • Targeted email
  • Development
  • Voter contact
  • Volunteer management
  • Online donations
  • Advocacy
  • Online actions
  • Social advocacy
  • Social network integration
  • Event management
  • Supporter management
  • Data visualization
  • Multi-step donation pages
  • Customizable reporting
  • AC compliance & reporting
  • Volunteer management & member activation
  • List segmentation
  • APIs
  • Third party integrations
  • 360 degree view
  • Deadline tracking
View All Features


EveryAction is built and supported by nonprofit experts for optimizing conversion rates and online / offline engagement efforts, with fundraising and advocacy best practices baked into one product.

Create one-click actions for any type of campaign, from donations to advocacy, integrated within emails or on EveryAction's mobile-optimized pages.

Understand supporters with a 360 view on donors including donation history, email engagement, petition sign ups, and more in a single database.

Facebook integrations, social share tracking and advanced social matching allow users to monitor and track influential supporters.

Cultivate donor relationships with EveryAction's unified CRM and optimize interactions with supporters and prospects with targeted email.