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Sparkroom Logo

Marketing analytics software

Table of Contents

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Sparkroom - 2026 Pricing, Features, Reviews & Alternatives

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Sparkroom overview

What is Sparkroom?

Sparkroom is a marketing software which provides marketers with deep, granular performance insights to help them make data-based decisions on how best to optimize media spend using marketing automation and analytics, plus lead management, workflow management, monitoring tools, and more. Designed for marketers focused on digital campaigns, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance.

Sparkroom offers customizable packages designed to meet the needs of marketers, and provides great detail into the analysis of full conversion cycles, empowering marketers with the data to help make their campaigns as efficient and effective as possible. Sparkroom supports a number of key features within lead management, marketing automation and marketing analytics including vendor and source management, data housing, lead generation, plus rule-based routing, call tracking, cross-channel attribution, and more.

Sparkroom helps users make strategic decisions by centralizing and simplifying campaign management operations with tools such as segmented buying, submission, routing and tracking, CSV-based media plans, custom posting and validation rules, and allocation setting. Sparkroom stores all campaign and lead data, serving as a transactional-level point of reference. Rule-based routing technology allows users to assign leads to sales reps automatically based on any data point, including zip codes, time of day, product or program. Users can check their most important KPIs quickly from the executive lead dashboard, as well as drill down into performance graphs.

Key benefits of using Sparkroom

• Sparkroom centralizes marketing and lead data, enabling marketers to work more efficiently and boost ROI.

• Monitoring technology serves to alert users immediately when data capture or delivery is interrupted.

• Sparkroom offers a number of pre-built integrations including Google Analytics, Velocify, Twilio, Eloqua, and more. Users can also integrate with any system that supports the automated export and import of data via API.

• Save, export and automate the distribution of standard and custom reports and files (XLS, CSV, PDF).

• Sparkroom collects, translates and reformats data from multiple sources, giving users a holistic view of their campaigns.

Starting price

1000

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Sparkroom’s user interface

Ease of use rating:

Sparkroom reviews

Overall rating

4.6

/5

5

Positive reviews

80

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.67/10
Rating distribution

5

4

3

2

1

4

0

1

0

0

Sparkroom's features

Features rating:

Alerts/Notifications
API
Campaign management
CRM
Drag & drop
Interaction tracking
Lead capture
Lead distribution
Lead generation
Lead management
Lead nurturing
Lead qualification
Monitoring
Real-Time data
Search/Filter
Source Tracking
Third-Party integrations
Workflow management

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Sparkroom pricing

Value for money rating:

Starting from

1000

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Sparkroom price and value

Value for money rating:

Sparkroom support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support

Training options

In Person
Documentation
Live Online

Sparkroom FAQs

Q. What type of pricing plans does Sparkroom offer?

Sparkroom has the following pricing plans:
Starting from: $1000.00

These products have better value for money


Q. Who are the typical users of Sparkroom?

Sparkroom has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit


Q. What languages does Sparkroom support?

Sparkroom supports the following languages:
English


Q. Does Sparkroom offer an API?

Yes, Sparkroom has an API available for use.


Q. What other apps does Sparkroom integrate with?

Sparkroom integrates with the following applications:
Adobe Campaign, Google Analytics 360, LinkTrust, Versium, Invoca, Google Ads, Velocify, Talisma CRM, Oracle Eloqua Marketing Automation


Q. What level of support does Sparkroom offer?

Sparkroom offers the following support options:
Phone Support

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