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Gravity Forms Logo

Create advanced forms for WordPress websites

Table of Contents

Gravity Forms - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2026

Gravity Forms overview

Based on 91 verified user reviews

What is Gravity Forms?

By industry, Gravity Forms reviewers are most commonly professionals in marketing and advertising (19%). The most frequent use case for Gravity Forms cited by reviewers is form builder (96% of reviewers).

What are the most popular integrations for Gravity Forms?

The Gravity Forms integration most frequently cited by reviewers is Zapier, an integration product rated 4.0 out of 5 for its integration with Gravity Forms.

Starting price

59flat rate /
per year

Alternatives

with better value for money


Pros & Cons

Form Creation

Pricing

Customization

User Interface

Add-ons and Spam Prevention

Training and Learning Curve

Gravity Forms’s user interface

Ease of use rating:

Gravity Forms reviews

Overall rating

4.6

/5

91

Positive reviews

79

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.79/10
Rating distribution

5

4

3

2

1

63

21

7

0

0

Pros
“Updates are consistent, and the platform is stable, which is important for something as critical as form submissions.”
Verified reviewer profile picture

Matthew F.

President

“Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site.”
PT

Paul T.

Managing Director

“Overall, Gravity Forms is an excellent tool integrated into our web-based platforms to meet internal and external stakeholders where they are and modernize our intake process.”
Verified reviewer profile picture

Brad C.

Business Intelligence Analyst

Cons
“The interface can feel a bit outdated, and there is a learning curve, especially if you are new to WordPress or form builders.”
Verified reviewer profile picture

Matthew F.

President

“Some features require add-ons, which can make the setup feel more complicated than it needs to be.”
Verified reviewer profile picture

Matthew F.

President

“Compared to newer tools, it can feel less modern in terms of user experience and overall design workflow.”
Verified reviewer profile picture

Matthew F.

President

Who uses Gravity Forms?

Based on 91 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Information Technology and Services
Retail
Non-Profit Organization Management
Others

Use cases

Form Builder
Forms Automation

Gravity Forms's key features

Most critical features, based on insights from Gravity Forms users:

Forms creation & design
Conditional logic
Alerts/Notifications
Template management

All Gravity Forms features

Features rating:

Alerts/Notifications
Conditional logic
Customizable fields
Customizable forms
Data capture and transfer
Forms creation & design
Forms management
Template management
Third-Party integrations

Gravity Forms alternatives

Gravity Forms logo

Starting from

59

Per year

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Cognito Forms logo
visit website

Starting from

19

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Connecteam logo
visit website

Starting from

29

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Zoho Forms logo
visit website

Starting from

12

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Gravity Forms pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Basic License

59

Per year

Features included:

  • 1 Site
  • Active Campaign Add-on
  • Campaign Monitor Add-on
  • Hubspot Add-on
  • Mailchimp Add-on
  • Standard Support

Elite License

259

Per year

Features included:

  • Active Campaign Add-on
  • Authorize.Net
  • Campaign Monitor Add-on
  • Coupons Add-on
  • Hubspot Add-on
  • Mailchimp Add-on
  • Partial Entries Add-on
  • Priority Support
  • Signature and Polls Add-on
  • Stripe and Dropbox Add-on
  • Trello Add-on
  • Unlimited Sites
  • User Registration
  • Wordpress Multisite
  • Zapier Add-on

Pro License

159

Per year

Features included:

  • 3 Sites
  • Active Campaign Add-on
  • Campaign Monitor Add-on
  • Hubspot Add-on
  • Mailchimp Add-on
  • Standard Support
  • Stripe and Dropbox Add-on
  • Trello Add-on
  • Wordpress Multisite
  • Zapier Add-on

User opinions about Gravity Forms price and value

Value for money rating:

To see what individual users think of Gravity Forms's price and value, check out the review snippets below.

“Updates are consistent, and the platform is stable, which is important for something as critical as form submissions.”
Verified reviewer profile picture

Matthew F.

President

“Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site.”
PT

Paul T.

Managing Director

Gravity Forms integrations (12)

Integrations rated by users

We looked at 91 user reviews to identify which products are mentioned as Gravity Forms integrations and how users feel about them.

Integration rating: 4.4 (15)

this was only used for the application testing.

Verified reviewer profile picture

Kai S.

swe

WordPress logo
WordPress

Integration rating: 5.0 (9)

Easily embed videos on your Wordpress website.

Verified reviewer profile picture

Tanner R.

Fractional CMO

PayPal logo
PayPal

Integration rating: 3.7 (8)

Integration rating: 5.0 (8)

Gives us option how we would like to get paid, now people don't have to come in to make a payment, they can do it anytime anywhere just by using provided link

AK

Aleksandr K.

Shop Manager

Make logo
Make

Integration rating: 5.0 (5)

We use Make to automate leads import from specific ad campaigns.

Verified reviewer profile picture

Daniel R.

CEO

Gravity Forms support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk

Gravity Forms FAQs

Q. Who are the typical users of Gravity Forms?

Gravity Forms has the following typical customers:
Small Business, Freelancers

These products have better value for money


Q. What is Gravity Forms used for?

Build and publish your WordPress forms in just minutes.Just quick and easy form-building. Select your fields, configure your options and easily embed forms on your WordPress powered site using the built-in tools. Make long forms easier to use by breaking them up into multiple pages, complete with progress bar. Configure your form to show or hide fields, sections, pages or even the submit button based on user selections.


Q. What level of support does Gravity Forms offer?

Gravity Forms offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk

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