App comparison

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Instagram

4.7
(4.8K)

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Capture, edit, and share photos, videos, and messages

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Instagram Pricing

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Value for money rating

4.6

/5

4.8K

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What users say

Instagram is amazing, you can make money with Instagram, get famous by uploading amazing contents etc. It is very helpful for content creators to connect showcase their talent to world.
It's very low-cost software to interact with the entire world. If photography is your interest then Instagram is the best place to improve your photography skills.

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Reviewers who mentioned pricing said:

WA
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Williane A.

Individual & Family Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very interactive and easy to use.

Reviewed 3 years ago

Instagram is an excellent platform for personal and business use. It went from simple photo publishing software to advertising and promotion software, from real life and business. Full of user and own content, with interactive and fun tools, which you can take with you wherever you want, as it is a mobile app that fits in the palm of your hand and pocket, in addition to bringing you closer to those you love, friends, and meeting people close to you and distant, in addition to approaching that favorite artist if you want too.

Pros

Instagram has interesting and fun filters available when uploading images, this is good for low quality images or to improve quality. The option of light and dark mode that Instagram has is very attractive. Historys become a lot of fun thanks to the various filter options and with the option to add sounds and music, as well as the option of close friends, I can create my own list of friends from whom...

Cons

For better quality of use, only by the mobile app. The web version of Instagram is more unstable, has few functions and is not as interactive as the mobile version. It is of good use in wifi networks but with mobile internet it consumes a lot of data. The stories and posts are great, but sometimes the ads are annoying. It would be nice if you had the option to edit / delete the first photo, since unfortunately you either have to delete everything or post all the stories again. Some images uploaded when viewing, end up being cropped by Instagram if it doesn't fit the required size, not allowing the image to be published completely.

LV
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Lena V.

Veterinary, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram is great for promoting small business

Reviewed 2 years ago

Overall Instagram it’s great for sharing your businesses photos and videos and being able to promote those with your followers. Being able for your followers to share as well helps to grow your business. It is also nice to be able to use the app directly to edit your photos right as you are posting them. My biggest complaint however is the fact that it is directly tied to Facebook and uses old businesses that may not have anything linked to the new businesses. This makes it expensive and sometimes impossible to use their promote feature.

Pros

I like how easy it is for me to edit and post my photos and videos for our customers to be able to see. They are also able to easily share with their followers and turn helping our business grow.

Cons

I don’t like how expensive it is to use the promote feature, and also how it ties directly into old Facebook accounts.

LV
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Lena V.

Veterinary, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram for Small Business Networking

Reviewed 2 years ago

Instagram is great for small businesses. I originally thought Instagram was for sharing personal content, but once I realized that you can market your business on there, I joined immediately. It is so easy to post content to share with your desired audience. I don’t have to worry about spending money to advertise to people that are not in my area or demographic. It is easy to track my ads, my post interactions, and my conversion rates through the analytics. The cost for ads and promotions is relatively cheap compared to other social media platforms and gives a lot of customization to give the best suited options for my business. I highly recommend Instagram, it has really helped me connect with my customers and grow my business.

Pros

I like that I am able to share my media and create ads and promotions that are special specifically for my business.

Cons

I don’t have a lot of dislikes, but the financials could be better.

NP
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Nalutaaya P.

Design, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to Use and Earn Money

Reviewed 2 years ago

I used to use alot of money in marketing but it's now easy to market my business via Instagram

Pros

Sharing videos and photos is more impactful you can also earn real money through monetization when you're consistent with Instagram it's easy to use you can upload your videos and photos about your business

Cons

Instagram is a bit expensive if you're using mobile data

AA
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Andile A.

Computer Software, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Instagram Is Not Just Pictures And Videos

Reviewed 2 years ago

In overall, with the advertising feature that's there, I have able to advertise my book that I had written and had many people going to purchase it amazon kindle. I am able to reach out to friends from all over the world, including long lost friends whose contact numbers I had lost.

Pros

I like that you can connect with the world at large, being able to create a community of people you have never met in person but share common interests and appreciating what one posts, leaving a comment and liking. I love the tag feature that has no restrictions at all, the person you tag to a post will receive a notification that they were tagged. You can easily tag famous people like Dwayne Johnson and they will see it, its now up to them to react and show that they have seen it. Moreover, Instagram now allows one to advertise their products and services through posting, and the post appearing to people that don't even follow you. That is a great tool for marketing.

Cons

I hate the impact Instagram has on people. It is not just posting pictures and videos but it has become more intense, people are starting to seek validation on the platform, validation from people they know nothing about, feeling like they are important because they have more likes or have a blue check. It s really taking a stroll on mental health and I am speaking form experience. Spending hours and hours to scrolling, looking at "beautiful" people, lives you wish you had and you start feeling insignificant, low self esteem, loss of self worth. I hate how people ridicule those that do not like that app for these reasons, making them feel like they are boring people. We need to take care of our mental health. this is just a con but I don't think it's the software's fault.

CF
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Claude F.

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram is among the top 5 social networking platforms on earth. Also an ecommerce platform

Reviewed 3 years ago

I will highly recommend IG for anybody with a business. This will help increase or expand your audience

Pros

IG is not only a social media platform but it is also an eCommerce platform. As a business owner, IG has helped me a lot, in fact, my business relies on IG to survive. Because this platform is most visited, selling on this platform can link you to lots or customer. IG helps you match your products to buyers who are most likely to buy those products. For instance, someone who usually search information...

Cons

I think what I have encountered as draw back with IG is that many users are not well informed or they are skeptical shopping on IG. Also, more features like chats and other data analysis tools should be included. Also, IG should also improve its customer service. Users should also be able to connect to a real human either by phone call or email.

AR
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Verified reviewer

Medical Practice, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram review

Reviewed 2 years ago

Instagram is a great way of communicating and sharing content. It’s personally one of my favorite social media apps.

Pros

Instagram is my most used app on a daily. It’s easy and fun to use. It’s a joy to create a digital photo album to safe keep memories over the years. It’s a great app to also deploy information as well as to market various businesses. Although I don’t have a business, I have interacted with businesses via this app and it was very simple and easy. I enjoy the “book now” and “view products” feature as it allows for easy perusal for potential buyers.

Cons

The algorithm has negatively affected the interaction of my followers by giving my account low visibility, therefore only a small portion of my followers see my content . I also think that the direct messaging can be improved. It’s impossible to chat search and I think that can be a benefit.

AR
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Verified reviewer

Packaging and Containers, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best Social Media app

Reviewed a year ago

Instagram is a widely popular social media platform that allows users to share photos and videos with their friends and followers. Many people enjoy using Instagram to connect with others, express themselves creatively, and discover new content. Instagram has also become an important tool for businesses and creators to reach and engage with their audiences.

Pros

One of the most popular features on Instagram is the ability to share photos and videos with friends and followers. Users can also use filters and editing tools to enhance their images before posting them. Instagram also offers a variety of social features, such as the ability to like and comment on posts, as well as direct messaging with friends. Additionally, many people enjoy discovering new content on Instagram through hashtags and explore pages, and businesses can use Instagram to reach and engage with customers.

Cons

1.Negative impact on mental health: Research suggests that social media platforms like Instagram can have a negative impact on mental health, leading to increased feelings of anxiety, depression, and low self-esteem, especially for young people who use it frequently.2.Pressure to maintain a perfect image: Instagram can create pressure to maintain a perfect image, leading to the phenomenon of "Instagram envy" or "FOMO" (fear of missing out), where users feel pressure to present an idealized version of their lives to their followers.

MS
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Marwa S.

Online Media, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Connect with Instagram!

Reviewed a year ago

Using Instagram consistently every day is one of the best methods to increase my product's popularity and sales. Even though depending on free tools only especially in the beginning as a start-up like; reels, stories, hashtags, and of course pictures and videos of high or acceptable quality. But as soon as the scope of my project expanded and my business increased, the paid tools were helpful and saved time and effort, but not for money because they are somewhat very expensive like scheduling, monitoring, and analyzing tools.

Pros

Helping one's business, whether a start-up or a popular one, is the major point regarding Instagram. Depending on reels consistently made my business grow rapidly; with followers and orders. Being aware of my competitors from all over the world helped me to develop my product to match it to my customers. And pinning top achievements and customers' reviews is one of the best features to show up my start-up.

Cons

One of the main problems with using Instagram as a business tool is defining the exact segmentation of my potential customers. And that is mainly due to the wide variety of interests of its users. Some competitors rely on sexual images or suggestions in their posts to attract more followers and interactors. Some business tools are highly expensive like scheduling, analyzing, and collaborating tools. What was not appealing to my business was that it requires entertaining content most of the time to get a high reach.

RB
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Romario B.

Transportation/Trucking/Railroad, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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"One of the most outstanding Interpersonal organization programs for local area and business"

Reviewed a year ago

In the same way as others, Instagram is my #1 virtual entertainment application - it's loaded with style, it assists me with associating, networking, and features my work and while I'm having some time off from my office work, I open Instagram. It's my main wellspring of information, and it likewise gives me a stage to voice my viewpoints. So to say, for my purposes, Instagram is an across-the-board application that I use for amusement, data, and even training!

Pros

I like that it is not difficult to contact a crowd of people given that you have valuable/great substance, use labels, and so on - It's not difficult to speak with companions and you can have security (to a serious degree). - It very well may be an effective method for advancing your business as well - It permits me to find a local area I have a place in and make new companions. - I value them permitting clients to add pronouns - I like that you don't require 10,000 adherents to share joins on your story now - The majority of the new highlights are magnificent, however, I can't as yet utilize some - It's decent that you can restrict who can message you, you can conceal your story and quiet individuals

Cons

At present, The product is perfect. This application has an intention and it's fine with it. However, We find many phony profiles who used to thump us through Instagram direct. More basic security will assist with eliminating this issue.

JF
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Jean Faya K.

Accounting, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best social media app

Reviewed a year ago

To sum up, Instagram is very helpful in thhe daily life. I recommand this

Pros

What i like with instagram is that, it's a very simple app to use and it's help small business and creator to value their work

Cons

Sometime you can not read audios that are sent to you in time

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Revanth S.

Consumer Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best Social Media Software currently to Connect with People

Reviewed 3 years ago

Instagram is amazing, you can make money with Instagram, get famous by uploading amazing contents etc. It is very helpful for content creators to connect showcase their talent to world

Pros

I think the Instagram is Best place to connect with the world. In the current scenario Instagram has very large amount of Users, only due to simple and best way to connect with others. Not only that Instagram is evolving rapidly, they have been introducing new features which are quite amazing such as IGTV, reels etc. which have been a great success. It is a platform for content creators to make Money by showcasing their talent.

Cons

The Video uploaded as only Feed post will be of low clarity, so I think is irritating everyone. And their is also issue with Feed post Images while uploading reels, Hope these will be solved soon.

MA
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Muhammad Aamer K.

Real Estate, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram is on of the best social media platform

Reviewed 4 months ago

Overall Instgram is the one of the best social media platform which you can use for entertainment see updates from the modals you love. You can use instagram as a primary source of advertisement and communication for your business where you can easily generate leads and find clients.

Pros

I like instagram for allot of reasons some of them are: first is the promotion of your post or boosting your post this is cheap and convenient and then the the integration of instagram with facebook and whatsapp is obviously unbeatable and the functionalities like stories and the filters etc

Cons

The thing i like the least about instagram is multiple accounts management.Sometimes you will see dots for notifications that does not exist. For Example you have two accounts in your let's say iphone and you are using one you will see on your profile icon a dot when you want to see it will say something like 1 chat on the other account and when you switch to that account yo will see there is no such unread chat or notification so this basically needs to be optimized

AR
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Verified reviewer

Information Technology and Services, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Digital Marketing in Instagram

Reviewed 4 months ago
Pros

Instagram is one the biggest social media apps in the world with millions of users around the world. So, it's a perfect place to place an ad or do marketing on Instagram because we can reach thousands of people in an instant. Instagram Ads is also a very good feature that you can use with a minimum price.

Cons

Sometimes when Instagram releases a new feature, it will become laggy or introduce a new bug to the app. Also the feed's algorithm in Instagram is sometimes can be very random.

uk
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utku k.

Education Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Where the target is, that's why it is expensive.

Reviewed 3 years ago
Pros

Excellent capabilities on photo editing on mobile devices with built-in features. It is not only positioned as a social platform to share your daily photos and stories, it is also a collaboration tool where similar-background people can share and rate their work through using Instagram as a showcase for their job.

Cons

Marketing in instagram is a bit expensive. It is obvious that it is the ultimate place where you can reach the majority of your target market, especially if you're in a digital business. However, sponsored contents, in which you pay to show your posts in your target markets timeline, are a bit expensive if you plan to do regular and sustainable advertisement.

AK
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Arhat K.

Information Services, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Not bad for brand development

Reviewed a year ago
Pros

Has a large user-base to cater the brand value and marketing promotions.

Cons

Expensive for advertising the brand over a large specific user-base.

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Sara H.

Chemicals, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Review about Instagram

Reviewed a year ago

In general, Instagram is a fantastic platform for promoting your brand via the use of visual content. If your audience can promote your content, you'll get exposure and new customers. It's also convenient that you can use the application itself to make changes to your pictures before sharing them. However, the reality that it is so tightly integrated with Facebook and relies on legacy companies that may not be familiar to modern users is perhaps my greatest gripe. This makes using their promotion tool costly, if not impossible, in several cases.

Pros

It's a fun app that lets you stay in contact with loved ones and get insight into how they spend their days. You may share everything you like experiences, travels, video clips, and a mountain of photographs—all of which can be enhanced to look their best. Followers may send you messages, and you can stop uninterested users from contacting you by blocking their accounts. Whether your account is public or not is up to you. Instagram provides a window into the everyday life of celebrities.

Cons

I dislike the high cost of using the promotion function and the seamless integration with my existing Facebook profile.

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Saqib S.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram - Co-ordination with others

Reviewed 3 years ago

I have found in this application that anybody can earn also by using Instagram with connecting and coordination with people.

Pros

Instagram is the place where everybody can connect their relatives and friends in very economical way. This application makes coordination with other instantly by using their photo and videos sharing. It has the best part that everyone can share their videos and images immediately on their Instagram page. By using Instagram anyone can approach their colleague and friends after a long period.

Cons

Nothing special to find in it any kind of lacking, this application has complete social package.

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Sherif T.

Veterinary, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram beats itself

Reviewed 9 months ago

overall I prefer Instagram over a lot of applications and it has a special value with me for years,In my humble opinion, Instagram is the source of inspiration for many applications today from all sidesbut I hope that the support team will facilitate solutions for users in solving problems.

Pros

- I liked its constant updates every once in a while - I liked the diversity of sources of participation from photos, Reals and Stories - I recently liked the groups being created with friends (were missing) - I liked the ease of Browsing and the speed of the spread of content on Explore

Cons

Some of my sensitive problems with him when I lose access to my Instagram account the support team do not give me much help options to recover the account, especially when I lose my phone and I lose all my information for some reasons so, I obliged to create another account from the beginning to contact with my friends

Cv
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Charlene v.

Design, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram Amazing for Small businesses

Reviewed a year ago

My overall experience has been a positive one, in the beginning there were some ups and downs but the support from Instagram is endless and thus improved my customer experience.

Pros

I absolutely love Instagram's endless possibilities, it has had such a positive impact on my business, the marketing integration is my absolute favorite aspect of Instagram and not to mention that it is easy, efficient and cost effective at that.

Cons

What I like least is the fact that anyone can copy your page and run under a false alias hurting your business, or even personal page in the process, however with that said, reporting and removing these profiles is possible.

AR
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Verified reviewer

Oil & Energy, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A secure and easy to use App.

Reviewed 2 years ago

At that time, I am reviewing about worlds popular application Instagram. And that review is on my opinion. I have been using this app from many years on daily basis. Its look is so amazing and cool. And that this designed so easy operating system. And the icon of the app is awesome. And its design attracts the peoples to that side. And one of best advantage is that we can edit our picture and can get...

Pros

a secure and easy to use app for social media. With cool design, icon, and Cool fitters for editing of pictures and videos .

Cons

Instagram need to improve to create a calendar for content, tell stories instead of imparting lessons, make the content visually .

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Eric R. B.

Research, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram is so effective at sales, it's scary

Reviewed 2 years ago

We frequently use Instagram with appropriate hashtags for small, exploratory campaigns before spending more. It's a powerful product, especially since it also draws insight from Facebook to ideally serve up our ads.

Pros

I love Instagram because it's the most effective social media app for marketing. It's a mix of video, audio and simple photo presentation that is very compelling for users. The only downside is the price and inability to get much organic growth.

Cons

The cost is quite high because Instagram knows how effective it is. Organic growth is hard as well.

FL
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Fabien L.

Sports, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Influencer not that happy with how instagram is becoming

Reviewed 2 years ago

I was very happy but now it's very very difficult to make it worth it ...

Pros

I really was happy 2-3 years ago before instagram became a platform with an algorithm which just makes your experience a nightmare... I have 60K followers and now only 1% of them see my posts. It's very frustrating ... I try to pay to promote my post and it's even worst ...

Cons

Algorithm sucks a lot, it gives you low visibility for users who are already following you ..

LG
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Lily G.

Health, Wellness and Fitness, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram is a win for small businesses everywhere

Reviewed 9 months ago

Instagram is an affordable and effective app to promote your business at any size. All businesses should use Instagram as your business would be incomplete without it.

Pros

Affordable and effective way to promote your business at any size. All businesses should use Instagram.

Cons

More education on how to grow your audience for content creators and small business owners would be helpful.

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Nnakwe F.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Software to Grow your Business

Reviewed a year ago

I've used Instagram for a very long time and it is one of my best social media software. Instagram has really helped me in the journey of my business growth.

Pros

I like how Instagram helps me grow my business and connect with potential customers

Cons

I don't like the editing features of Instagram, it has a very low quality video editor