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Microsoft Advertising Logo

Campaign management and search engine optimization software

Table of Contents

Microsoft Advertising - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Microsoft Advertising overview

What is Microsoft Advertising?

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

The platform enables managers to create bidding strategies and target advertising campaigns across various geographic regions, demographics, and timings. Microsoft Advertising allows teams to import ongoing campaigns from Google Ads and Facebook Ads using mobile applications on Android and iOS devices. Supervisors can also gain insights into campaign summaries and analyze clicks, impressions, conversion rates, click-through rates (CTR), and other key performance metrics.

Microsoft Advertising lets stakeholders utilize audience intelligence capabilities to connect and engage the targeted audience. Operators can also set up rules to automate specific functions and receive notifications about upcoming credit card expiration dates on a centralized dashboard.

Starting price


Alternatives

with better value for money

Microsoft Advertising’s user interface

Ease of use rating:

Microsoft Advertising reviews

Overall rating

3.7

/5

10

Positive reviews

60

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.60/10
Rating distribution

5

4

3

2

1

2

5

2

0

1

Who uses Microsoft Advertising?

Based on 10 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Leisure, Travel & Tourism
Commercial Real Estate
Computer Software
Others

Use cases

PPC
Campaign Management
Marketing Analytics
Display Advertising
SEO/SEM

Microsoft Advertising's key features

Most critical features, based on insights from Microsoft Advertising users:

Keyword research tools
Budget management
Campaign management
ROI tracking

All Microsoft Advertising features

Features rating:

Activity dashboard
Activity tracking
Advertising management
Audience targeting
Backlink monitoring
Budget management
Campaign analytics
Campaign management
Campaign planning
Channel management
Click tracking
Conversion Rate Optimization
Dashboard
Data import/export
Engagement tracking
For ppc campaigns
Geotargeting
Keyword rank tracking
Keyword research tools
Keyword tracking
Lead capture
Monitoring
Multi-Campaign
Performance metrics
Real-Time analytics
Reporting & statistics
ROI tracking
Social promotion

Microsoft Advertising alternatives

Microsoft Advertising logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Taboola logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Similarweb logo

Starting from

125

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Adalysis logo
visit website

Starting from

126

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Microsoft Advertising integrations (4)

Integrations rated by users

We looked at 10 user reviews to identify which products are mentioned as Microsoft Advertising integrations and how users feel about them.

Zapier logo
Zapier

Integration rating: 3.0 (1)

Overall really strong, a few quirks but it keeps getting better and more useful.

GC

Garrett C.

Owner

Looker logo
Looker

Integration rating: 5.0 (1)

Integration rating: 4.0 (1)

Other top integrations

Microsoft Advertising support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Phone Support
Chat

Microsoft Advertising FAQs

Related categories