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VWO Insights

Grasp Buying Journeys To Build Converting Experiences

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VWO Insights - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

VWO Insights overview

What is VWO Insights?

VWO Insights is a cloud-based software that helps eCommerce businesses analyze website visitor behavior and diagnose and resolve issues, in order to help enhance the overall customer experience. The screen recording module lets organizations record customer mouse trails to access visited webpages, time spent on a webpage, and drop off rates.

VWO Insights allows administrators to visualize click and scroll behaviors using heatmaps, click maps, scroll maps, and element lists. The survey module enables analyzers to create desktop, mobile, or browser-specific on-page surveys and feedback forms, such as ratings, check-boxes, drop-down menus, multiple choice questions, and more. It allows employees to configure analysis funnels to generate behavior analytics based on pre-defined parameters, including link clicks, engagement on specific webpages, generated revenue, and submitted forms, and more.

VWO Insights offers an API, which lets businesses integrate the system with several third-party applications such as WordPress, Magenta, Shopify, and Clicktale. It also lets users segment website visitors based on multiple categories, including returning or new customers, locations, language preferences, and operating systems.

Starting price

169per feature /
per month

Alternatives

with better value for money