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Customer Journey Mapping Tools Software

Last updated: April 2026

120 software options

SurveySparrow logo

Software for creating and managing feedback and surveys

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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BlueConic logo

AI-enabled customer data platform (CDP)

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BlueConic fuels commerce growth by maximizing the impact of a brand’s first-party data, supercharged by AI. Built as a Customer Growth Engine, not another CDP, it unifies every customer signal into a living profile, interprets intent through natural interactions, and determines the next best action

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Adobe Customer Journey Analytics B2B Edition logo

B2B customer journey mapping tool

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Adobe Customer Journey Analytics B2B Edition is an analytics tool for visualizing cross-channel data across the B2B customer lifecycle. It integrates person and group-based journey data from online and offline sources, enabling analysis of touchpoints across individuals, buying groups, accounts, and opportunities. Real-time dashboards and customizable reports unify customer data, helping marketing and sales teams collaborate to achieve shared revenue goals.

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Skeepers Feedback Management logo

Understand and improve your customer experience

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Cloud-based customer satisfaction platform, which helps small to large businesses in healthcare, technology, real estate, and other sectors manage customer experience via surveys, reporting, trend analysis, engagement tracking, and more.

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Userflow logo

AI-powered product adoption platform that drives growth

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Userflow is an AI-powered product adoption platform that helps SaaS teams onboard, guide, and support users in-app. Create personalized experiences, drive activation and adoption, and reduce churn—all without code.

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IrisCX logo

Personalizing visual customer experience

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IrisCX helps businesses resolve consumer problems faster. The platform enables businesses to provide live-guided or self-guided virtual support and generate valuable insights about consumer behavior.

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MikMak logo

Commerce Intelligence and Orchestration Platform

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MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

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SankeyJourney logo

Visualize Your Customer's Journey with SankeyJourney

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Online tool for analyzing user journeys through Sankey diagrams or flow charts. Upload a CSV file containing event data from your website or app, and quickly generate an interactive data visualization interface that illustrates your customer paths. Boost your engagement, retention, and monetization.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Pathmode logo

Cloud-based product discovery software

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Pathmode is a cloud-based tool that transforms user feedback into execution-ready specifications for product teams and AI agents. The platform uses AI-assisted synthesis to convert support tickets and user friction points into structured requirements that integrate with tools such as Linear and Jira.

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Odyssey Attribution logo

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution is a cloud-based marketing attribution solution that integrates with Google Analytics, which assists advertisers with ad spend recommendations and channel management. Key features include traffic analytics, campaign management, ad spend recommendations, and custom dashboards.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Piwik PRO logo

An analytics suite focused on user privacy and data security

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On-premises and private cloud storage options give you full control over your data. That allows you to safely analyze the digital user experience in more places, including post-login areas, banking and healthcare platforms, or SharePoint spaces.

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Intouch Insight CX Platform logo

Get a 360 view of your customer experiences.

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The Intouch Insight CX Platform is designed to get you the most out of your mystery shopping and operational audit programs while driving actionable insights from all customer touchpoints.

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Cinch logo

A combined customer data and marketing automation platform.

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Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your customer database. Outdated or duplicated contacts slow down your system.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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XEBO.ai logo

Cloud-based Feedback Management Solution

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Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

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LeadSquared logo

Marketing automation and sales execution platform

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Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.

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EasyInsights logo

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Cheetah Digital logo

Enterprise Multi-channel Campaign Management

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With Cheetah Digital, no list is too big, no data too complex. Put your data to use by letting it drive the action to better engage with your audience and cultivate their loyalty.

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EasySend logo

Your digital partner.

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EasySend is the no-code platform designed for enterprises to build and manage digital processes, streamline customer data intake, and automate workflows.

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Avion logo

User story mapping for product teams

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Avion is a story mapping tool used by product teams. Avion helps product teams turn ideas into working software, by allowing them to build a powerful user-focused backlog and by emphasizing outcome over output.

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Brandwise logo

Product Authentication & Consumer Data

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Brandwise is an enterprise-grade digitization application for brands to authenticate products and engage with consumers. It is powered by blockchain.

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Insightech logo

Understand why website users don't convert to grow revenue

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Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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