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Top Rated Customer Journey Mapping Tools Software with Free

Last updated: September 2026

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51 software options

Lucky Orange logo

All-in-one conversion optimization suite for website owners

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

Read more about Contentsquare

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Lucidspark logo

Virtual whiteboard solution for team collaboration

Lucidspark is a web-based whiteboard tool, designed to help teams collaborate on projects and share ideas. The collaborative platform provides users with an adaptable space to share ideas, create plans, collaborate on projects, organize tasks, and evaluate ideas.

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Similarweb logo

Cloud-based digital intelligence platform for all sizes

Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn.

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XM for Customer Experience logo

Customer experience management (CXM) platform

Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Hotjar logo

Digital experience insights for any business selling online

Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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Dreamdata logo

Dreamdata is an Agentic B2B Attribution Platform

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next.

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Smartlook logo

Qualitative analytics for websites and mobile apps

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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Microsoft Clarity logo

See what your users want—with Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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UXPressia logo

Create customer journey maps, personas & impact maps online

UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

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Delighted logo

Cloud-based customer and employee experience platform

Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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LogRocket logo

Stop Guessing About Your Digital Experience

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Pendo logo

Product usage & behavior data capture

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Segment logo

Customer data hub

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Matomo logo

Take back control with Matomo

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Fullstory logo

Cloud-based behavioral data platform for all teams

Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session.

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GetFeedback logo

Send better surveys. Collect better feedback.

GetFeedback is easy-to-use online survey software designed to improve response rates.

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MFour Studio logo

Capture your customers at consideration.

The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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EasyInsights logo

Get cross-channel insightful marketing reports

Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

twik analyzes tens of parameters on each visitor in real time whilst maintaining GDPR/CCPA compliancy and enables website owners to drill down into the marketing funnel of each visitor, demographics, psychographics and behavior in order to improve offerings and re-optimze your website.

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Merren logo

Customer engagement and survey platform

Merren catches the valued customers at a pivotal moment through an easy-to-use platform that they use every day to capture their feedback. Know their preferences and intent and understand their priorities and behavior to transform your business initiatives.

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journy.io logo

Customer journey mapping tools

journy.io is a customer data platform designed to help businesses capture customer engagement metrics to drive conversion, activation, adoption, retention, and growth, while fighting churn.

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CXDeployer logo

Online tool for mapping customer journey and experience

Customer Journey Mapping, Persona Mapping, Empathy Mapping, Business Model Canvas, Ideation Management, and Task Management.

Read more about CXDeployer

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XEBO.ai logo

Cloud-based Feedback Management Solution

Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

Read more about XEBO.ai

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Matilda Workspace logo

Cloud-based AI workspace for teams and enterprises

Matilda Workspace is a cloud-based AI platform unifying CRM, project management, docs, tables, whiteboards, and chat with native.

Read more about Matilda Workspace

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