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Top Rated Customer Journey Mapping Tools Software with Free trial

Last updated: May 2026

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74 software options

SurveySparrow logo

Software for creating and managing feedback and surveys

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Hotjar logo

Digital experience insights for any business selling online

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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UXPressia logo

Create customer journey maps, personas & impact maps online

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UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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LogRocket logo

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Whatfix logo

Accelerate Digital Adoption

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Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Vistaly logo

Cloud-based product roadmap solution for teams.

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Vitaly offers a cloud-based product roadmap solution for businesses to manage connections between business metrics and opportunities on a visual map.

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Pathmonk logo

Lead generation and website optimization software

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Activity maps and workflows within Customer Intelligence 360 map out tasks, activities, and engagement points that make up a broader customer journey.

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Avion logo

User story mapping for product teams

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Avion is a story mapping tool used by product teams. Avion helps product teams turn ideas into working software, by allowing them to build a powerful user-focused backlog and by emphasizing outcome over output.

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EasyInsights logo

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Userflow logo

AI-powered product adoption platform that drives growth

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Userflow is an AI-powered product adoption platform that helps SaaS teams onboard, guide, and support users in-app. Create personalized experiences, drive activation and adoption, and reduce churn—all without code.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik analyzes tens of parameters on each visitor in real time whilst maintaining GDPR/CCPA compliancy and enables website owners to drill down into the marketing funnel of each visitor, demographics, psychographics and behavior in order to improve offerings and re-optimze your website.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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