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Top Rated Customer Journey Mapping Tools Software with Google analytics

Last updated: November 2026

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29 software options

Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

Read more about Contentsquare

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Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

Read more about Lucky Orange

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Hotjar logo

Digital experience insights for any business selling online

Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

Read more about Hotjar

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Microsoft Clarity logo

See what your users want—with Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Read more about Microsoft Clarity

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Smartlook logo

Qualitative analytics for websites and mobile apps

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Read more about Smartlook

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LogRocket logo

Stop Guessing About Your Digital Experience

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Read more about LogRocket

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Twilio Segment logo

Customer data hub

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Read more about Twilio Segment

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icomm logo

The omnichannel data based platform with MKT automation

Unleash the power of Marketing Automation with Notifications Hub, Commerce Personalization with AI, native integrations and strategic support.

Read more about icomm

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CUX logo

UX & Analytics Automation Tool

Digital Experience Analytics tool that save up to 5x time on analytics

Read more about CUX

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EasyInsights logo

Get cross-channel insightful marketing reports

Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

Read more about EasyInsights

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Odyssey Attribution logo

Marketing attribution & spend recommendation for advertisers

Odyssey Attribution is a cloud-based marketing attribution solution that integrates with Google Analytics, which assists advertisers with ad spend recommendations and channel management. Key features include traffic analytics, campaign management, ad spend recommendations, and custom dashboards.

Read more about Odyssey Attribution

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XEBO.ai logo

Cloud-based Feedback Management Solution

Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

Read more about XEBO.ai

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cxomni logo

The Leader in Customer Journey Management

cxomni is a leading Journey Management platform combining mapping, analytics, and AI to optimize experiences and drive improvements.

Read more about cxomni

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Pushwoosh logo

Retain your valuable audience through effective messaging

Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

Read more about Pushwoosh

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Centralpoint logo

Digital experience platform & content management solution

Centralpoint by Oxcyon is a digital experience platform & content management solution for enterprises. The cloud-based tool allows users to control knowledge, data, documents, forms, emails, learning, compliance, & more whilst also providing features for managing employees, clients & partners.

Read more about Centralpoint

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Smaply logo

Customer experience solution with customer profile sharing

Smaply is a tool for journey mapping and management. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is quicker.

Read more about Smaply

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Adestra logo

Insights-driven email marketing platform

Adestra offers an extensive library of integrations with best-in-class tools that work into your tech stack to help you achieve your go

Read more about Adestra

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ChannelMix logo

End-to-end, first party marketing analytics

ChannelMix is powered by an end-to-end marketing analytics platform that aggregates, transforms, models, and visualizes data across the entire marketing and sales ecosystem.

Read more about ChannelMix

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

Zoho PageSense is a complete A/B testing & CRO platform used by brands around the world for increasing their website's conversion rates.

Read more about Zoho PageSense

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Piwik PRO logo

An analytics suite focused on user privacy and data security

On-premises and private cloud storage options give you full control over your data. That allows you to safely analyze the digital user experience in more places, including post-login areas, banking and healthcare platforms, or SharePoint spaces.

Read more about Piwik PRO

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Involve.me logo

Create quiz funnels that qualify, segment & nurture leads

involve.me is the AI quiz funnel builder with built-in CRM and email automation. Ideal for businesses selling high-value products or services that need to capture, qualify, segment, and follow up with leads before purchase.

Read more about Involve.me

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Spotler Activate logo

Customer data platform for cross-media marketing

Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

Read more about Spotler Activate

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Ruler Analytics logo

Call tracking & marketing attribution software

Ruler Analytics is a marketing attribution software which enables SMBs to track calls & forms & so gain accurate insight into the impact of marketing campaigns

Read more about Ruler Analytics

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LeadsRx logo

Impartial Multi-Touch Attribution

LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

Read more about LeadsRx

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LeadSquared logo

Built for Experiences, Tuned for Outcomes.

Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.

Read more about LeadSquared

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