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Top Rated Customer Journey Mapping Tools Software with Small business

Last updated: November 2026

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64 software options

SketchWow logo

The most fun drag & drop diagram maker you'll ever try

SketchWow is a drag-and-drop design tool that helps users elevate visuals with hand-drawn style diagrams, workflows, infographics, content, presentations, animations, and more.

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AiTrillion logo

All-in-one Marketing Automation Platform

AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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Usermaven logo

Privacy-friendly analytics for websites and SaaS products.

Usermaven is a marketing attribution tool that shows which marketing actually drives revenue. It combines multi-touch attribution, website and product analytics, and CRM data to help B2B SaaS teams and agencies prove ROI.

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Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

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Lucidspark logo

Virtual whiteboard solution for team collaboration

Lucidspark is a web-based whiteboard tool, designed to help teams collaborate on projects and share ideas. The collaborative platform provides users with an adaptable space to share ideas, create plans, collaborate on projects, organize tasks, and evaluate ideas.

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Similarweb logo

Cloud-based digital intelligence platform for all sizes

Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn.

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XM for Customer Experience logo

Customer experience management (CXM) platform

Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Hotjar logo

Digital experience insights for any business selling online

Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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Microsoft Clarity logo

See what your users want—with Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Smartlook logo

Qualitative analytics for websites and mobile apps

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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UXPressia logo

Create customer journey maps, personas & impact maps online

UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

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Mouseflow logo

Heatmaps, Session Replay, Funnels, Form analytics and more

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns.
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

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Delighted logo

Cloud-based customer and employee experience platform

Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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Fullstory logo

Cloud-based behavioral data platform for all teams

Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session.

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Matomo logo

Take back control with Matomo

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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FlowMapp logo

Software for managing UX/UI, sitemap, userflow & wireframing

FlowMapp is a comprehensive UX solution that allows businesses to streamline various processes related to customer journey mapping, user flow designing, prototyping, and flowchart creation. Its drag-and-drop interface and extensive library of pre-designed page covers allow staff members to effortlessly create visually appealing sitemaps with custom content and labels.

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MFour Studio logo

Capture your customers at consideration.

The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Leadoo logo

Converting existing traffic into leads & online sales

Want to convert more sales and/or leads from your existing website traffic? Leadoo is built for one purpose: results. Leadoo, the World's first and only Lead-Driven Marketing Platform, turns your passive website visitors into qualified leads, in interactive and friendly ways.

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Avion logo

User story mapping for product teams

Avion is a story mapping tool used by product teams. Avion helps product teams turn ideas into working software, by allowing them to build a powerful user-focused backlog and by emphasizing outcome over output.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

Activity maps and workflows within Customer Intelligence 360 map out tasks, activities, and engagement points that make up a broader customer journey.

Read more about SAS Customer Intelligence 360

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Brandwise logo

Product Authentication & Consumer Data

Brandwise is an enterprise-grade digitization application for brands to authenticate products and engage with consumers. It is powered by blockchain.

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Incentivio logo

Food delivery and customer experience management tool

Incentivio is a food delivery and customer experience management software that helps restaurants handle operations related to spending management, customer engagement, and marketing, among other operations on a centralized platform. It enables staff members to configure and manage digital gift cards, loyalty bonuses, online wallets, and compensation cards.

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Selligent logo

Multi-channel marketing solution fusing insight & engagement

Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports

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