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Datorama Logo

AI-enabled marketing analytics & data visualization software

Table of Contents

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Datorama - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Datorama overview

What is Datorama?

Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses across retail, finance, publishing, and other industries unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

Using Datorama’s built-in data integration engine, marketers and media professionals can gain insight into various cross-channel marketing activities and implement data modeling operations. The application allows users to automate various data-related operations like cleansing, model mapping, file analysis, and update scheduling using machine learning technology. Features of Datorama include data analysis, embedded analytics, an interactive dashboard, data visualization, notifications, and more.

Datorama offers APIs, which allows marketing teams to connect the system with various applications for web analytics, customer relationship management (CRM), email management, and more. It also helps marketing agencies allocate campaign budgets, collect client details, and generate custom reports via a unified platform.

Starting price

3000per user /
per month

Alternatives

with better value for money

Datorama’s user interface

Ease of use rating:

Datorama reviews

Overall rating

4.3

/5

22

Positive reviews

82

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.68/10
Rating distribution

5

4

3

2

1

12

6

3

1

0

Pros
“The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool.”

Verified reviewer

Anonymity request

“Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.”
Verified reviewer profile picture

Jordan D.

Marketing Analytics Specialist

“The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.”

Verified reviewer

Anonymity request

Cons
“I disliked how sometimes the website would crash.”
IV

Isabella V.

Digital Fundraising Coordinator

“I've had a lot of colleagues who have been frustrated when working with the rigid structures created within the platform.”
NS

Nicholas S.

Data Science Architect

“I don't like that depending on the number of activations you have in a pie chart its very congested.”
KP

Kaitlin P.

Senior Paid Social Specialist

Who uses Datorama?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Apparel & Fashion
Computer Software
Financial Services
Others

Use cases

Reporting
Data Visualization
Dashboard
Marketing Analytics

Datorama's key features

Most critical features, based on insights from Datorama users:

Data visualization
Data connectors
Scheduled/Automated reports
Dashboard
API
Data import/export

All Datorama features

Features rating:

Campaign tracking
Customizable dashboard
Reporting/Analytics
Multi-Channel attribution
Multi-Channel data collection
Multiple data sources
Performance metrics
Predictive analytics
Private dashboards
Public dashboards
Relational display
ROI tracking
Sales reports
Scorecards
Search/Filter
Single page view
Visual analytics
Visual discovery
Website analytics
Widgets
Access controls/permissions
Activity dashboard
Ad hoc query
Ad hoc reporting
Alerts/Notifications
Collaboration tools
Customer journey mapping
Customizable branding
Data capture and transfer
Data management
Data synchronization
Drag & drop
Financial reporting
Forecasting
Functions/Calculations
KPI monitoring
Marketing reports
Mobile dashboards

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Datorama pricing

Value for money rating:

Starting from

3000

/user

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Datorama price and value

Value for money rating:

To see what individual users think of Datorama's price and value, check out the review snippets below.

“The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool.”

Verified reviewer

Anonymity request

“Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.”
Verified reviewer profile picture

Jordan D.

Marketing Analytics Specialist

Datorama integrations (10)

Integrations rated by users

We looked at 22 user reviews to identify which products are mentioned as Datorama integrations and how users feel about them.

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Datorama support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support

Training options

Live Online
In Person
Documentation
Webinars
Videos

Datorama FAQs

Q. What type of pricing plans does Datorama offer?

Datorama has the following pricing plans:
Starting from: $3000.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Datorama?

Datorama has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Datorama support?

Datorama supports the following languages:
English


Q. Does Datorama support mobile devices?

Datorama supports the following devices:
Android, iPad, iPhone


Q. Does Datorama offer an API?

Yes, Datorama has an API available for use.


Q. What other apps does Datorama integrate with?

Datorama integrates with the following applications:
Google Analytics 360, Twitter/X, Google Ads Creator, Tableau, LinkedIn for Business, Meta for Business, Mailchimp, Instagram, Marketo Engage, Salesforce Platform


Q. What level of support does Datorama offer?

Datorama offers the following support options:
Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

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