Google Data Studio - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Google Data Studio's robust reporting and analytics capabilities. They highlight the ease of creating interactive, visually appealing reports and dashboards, which simplify complex data interpretation. Users report the ability to quickly extract data from various sources and produce unique reports is tremendously beneficial. They value the user-friendly interface, the ability to schedule automated report deliveries, and the simplicity of sharing findings with others in real-time. However, some feel it may not be suitable for enterprise-level analytics. Of the 23 Google Data Studio users who gave detailed accounts of their use of Reporting/Analytics, 100% rated this feature as important or highly important.

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“It's a key feature to transform raw data into actionable insights. Creating interactive, visually appealing reports and dashboards is crucial for simplifying the interpretation of complex datasets.”

Filippo S.

Support Specialist

“The reporting and analytics tools in Google Data Studio are fantastic! Having a tool that can quickly extract data from various sources and produce unique reports and visualizations is tremendously beneficial for someone who works with data on a regular basis. It is even better when you can share these findings with others and work together in real time on them. I particularly value the user-friendly interface and the simplicity with which I can filter and manipulate the data to obtain the information I require. Overall, Google Data Studio is a fantastic reporting and analytics tool that I wholeheartedly endorse.”

Joseph M.

Senior Developer

Users find Google Data Studio's data visualization tools highly effective and user-friendly. They appreciate the wide range of customizable chart types, including bar graphs, pie charts, and scatter plots, which make presenting complex data clear and understandable. Reviewers indicate the drag-and-drop interface simplifies creating interactive dashboards. They also value the ease of sharing visualizations via a single link. However, some mention a learning curve and desire more advanced visualization options. Of the 50 Google Data Studio users who gave detailed accounts of their use of Data Visualization, 98% rated this feature as important or highly important.

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“The library of charts and graphs is likely more than sufficient for most data visualization requirements. The drag and drop interface allows you to quickly configure data feeds and filters. You will require an understanding of the data schema for your sources to manipulate the data to your customized liking.”

Kevin M.

Director of Business Development & Partnerships

“The reason we use GDS is to visualize data related to our users and the way they are interacting with our application”

Jamieson R.

Senior Software Engineer

Reviewers highlight the versatility of Google Data Studio's data connectors. They appreciate the ability to easily access data from Google Sheets, Google Ads, Google Analytics, and other platforms. Users find the integration with Google BigQuery particularly useful. They also value the community connectors for unique data sources. However, some users wish for more free connectors and better integration with non-Google products. Occasional connectivity issues with certain connectors are also mentioned. Of the 45 Google Data Studio users who gave detailed accounts of their use of Data Connectors, 93% rated this feature as important or highly important.

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“Great feature! Connectors are used by data sources to retrieve data from a particular platform, system, or product. You can easily access data from Google Sheets, Google Ads, Google Analytics, and other Google Marketing Platform products, among others, using free connectors created by Google.”

Ambar Y.

SEO Team Lead

“all our data warehouse is in Google BigQuery, Data Studio has a native connection with BigQuery, so the integration is great, we can build dashboards based on tables or directly build custom queries”

LM

Luis M.

Data Analyst

Users appreciate Google Data Studio's support for multiple data sources. They find it valuable to gather and blend data from various platforms like Google Analytics, Google Sheets, and BigQuery into a single report. Reviewers highlight the intuitive drag-and-drop interface for combining data sources. They also mention the blending capability, which allows combining data from different sources into one dashboard. However, some users experience difficulties with setup and manipulation of data from multiple sources. Of the 24 Google Data Studio users who gave detailed accounts of their use of Multiple Data Sources, 92% rated this feature as important or highly important.

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“You can use dozens of data sources in Google Data Studio such as Google Analytics, Google Sheets, BigQuery, MySQL, PostgreSQL and others.”

Artyom A.

Risk Business Analyst

“The blending feature is very useful as it allows you to "blend" multiple data sources into a single report or dashboard. Like combine your Facebook and Google ad campaign results into one dashboard, clearly showing how the 2 channels match up to your overall campaign goals.”

Neels V.

Owner

Reviewers find Google Data Studio's search and filter capabilities helpful for data analysis. They appreciate the ease of setting up interactive filters and the ability to visualize data sets using filters and segments. Users report the filter capabilities are extensive and useful for changing scope and regions. However, some mention that the filtering options are not as advanced as other tools like Power BI, and occasional errors occur when applying filters. Of the 21 Google Data Studio users who gave detailed accounts of their use of Search/Filter, 81% rated this feature as important or highly important.