Radius - 2026 Pricing, Features, Reviews & Alternatives

Radius is a cloud-based predictive marketing and analytics tool designed to assist B2B marketers in identifying and engaging with the most promising prospects. The application offers go-to-market insights, customer insights, account-based marketing tools, predictive prioritizations, and more.

The proprietary Radius Business Graph aggregates data from 20 million US businesses to provide users with access to over 50 billion data signals, which are updated every two weeks. A range of signals are included, such as annual revenue, industry, buying intent, social signals, number of employees, product technologies, web technologies, HQs & hierarchies, and more. Radius shows users where their company has performed well in the past, and reveals common characteristics shared by their ideal customers, alongside predictions of which customer segments have the highest lift, and are more likely to convert. Radius integrates with CRM, marketing automation, and advertising platforms, enabling users to act on insights from directly within the system.

Radius enables users to leverage rich insights about their prospects, using firm demographics, buying intent, news, events, and tech stacks to segment accounts to ensure that outreach and messaging is tailored to engage effectively with them. The most promising prospects are surfaced automatically, both new prospects that fit the ideal customer characteristics and promising leads which have been buried within CRM systems. Inbound leads are prioritized so that the strongest prospects can be routed to sales immediately, and growth strategies can be refined based on which channels are producing the highest quality prospects.