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Tableau
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Business intelligence & analytics
Table of Contents
Tableau - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
Tableau overview



Based on 2345 verified user reviews
What is Tableau?
Tableau is a data visualization tool offering key features such as data visualization, interactive dashboards, reporting and analytics, data import/export, calculation functions, and data connectors, among others.
Who uses Tableau?
Reviews for Tableau come from a wide variety of industries, including Computer Software (12% of reviewers), Information Technology and Services (12%), and Marketing and Advertising (5%). The most frequent use case for Tableau cited by reviewers is data visualization (65% of reviewers).
What do users say about Tableau pricing?
Reviewers appreciate Tableau's range of pricing plans and free version, which they find useful for learning. However, many reviewers indicate high licensing costs, confusing pricing, and prohibitive requirements, especially for small businesses and individuals.
What are the most popular integrations for Tableau?
The Tableau integrations most frequently cited by reviewers are: Microsoft Excel (a spreadsheet product rated 4.7 out of 5 for its integration with Tableau), Salesforce Sales Cloud (a CRM product, 4.6), and Google Analytics 360 (a web analytics product, 4.5).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Visuals
Integration
Customization
Affordability
Responsiveness
Stability
Tableau’s user interface
Tableau pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.5
Ease of use
4.1
Customer support
4.2
Reviews sentiment
What do users say about Tableau?
Users report Tableau makes data visualization and dashboard creation fast and flexible, allowing them to analyze large datasets, connect multiple data sources, and present information in interactive, customizable charts and graphs. They appreciate its ability to automate reporting, share insights across teams, and support a wide range of formats for business intelligence and analytics. Some find its real-time data integration and collaboration features valuable for decision-making.
Reviewers indicate Tableau has a steep learning curve, especially for advanced features, and note its high licensing costs can be prohibitive for individuals or small businesses. They say customization can be complex, and performance may lag with very large datasets.
Select to learn more
Who uses Tableau?
Based on 2,345 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Tableau's key features
GetApp's analysis of 202 verified user reviews collected between July 2021 and January 2025 identifies Tableau's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Tableau's extensive data visualization capabilities. They highlight the variety of pre-built charts, interactive graphs, and customizable visual elements like colors and labels. Users report that the drag-and-drop functionality simplifies creating visualizations. They find the ability to present data in multiple formats, such as maps, charts, and graphs, valuable for understanding patterns and trends. Users also mention the integration with Python and the ease of exporting visualizations in different formats for presentations and reports. Of the 135 Tableau users who gave detailed accounts of their use of Data Visualization, 99% rated this feature as important or highly important.

Khushnud S.
IT Engineer
Samiran D.
Project Officer
Reviewers indicate that Tableau's dashboard capabilities are highly interactive and user-friendly. They appreciate the ability to consolidate multiple visualizations and key metrics into a single view, which helps in monitoring KPIs and trends. Users report that dashboards can be shared with multiple people and automatically update with refreshed data. They find the customization options valuable for creating visually appealing and informative dashboards. However, some users mention that building complex dashboards may require expertise and time. Of the 33 Tableau users who gave detailed accounts of their use of Dashboard, 97% rated this feature as important or highly important.

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Robert S.
Data Analyst

Edwin M.
Data Analyst
Reviewers highlight Tableau's flexibility in creating a wide variety of reports and analytics. They appreciate capabilities like forecasting, clustering, and trend analysis, which provide deeper insights. Users report that Tableau simplifies data reporting across teams and departments, making it easier to understand data in layman terms. They find the ability to publish dashboards and schedule updates valuable for efficiency. However, some users feel that other tools like PowerBI might offer better reporting options. Of the 83 Tableau users who gave detailed accounts of their use of Reporting/Analytics, 95% rated this feature as important or highly important.
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John O.
Data Analyst
Noopur B.
Analyst
Users report that Tableau's data import/export functionality is robust and supports various data formats, including Excel, CSV, and databases. They appreciate the ease of importing data from multiple sources and exporting reports in different formats for sharing. Reviewers mention that Tableau's built-in libraries manage different data file formats effectively. However, some users note that the free version has limitations on export functionality, and unfamiliar users might find data import challenging. Of the 69 Tableau users who gave detailed accounts of their use of Data Import/Export, 93% rated this feature as important or highly important.

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Pavan M.
Associate Manager

Namita S.
Student Assistant
Reviewers appreciate Tableau's extensive functions and calculations capabilities. They highlight the ability to perform various data transformations and manipulations, which is critical for building dashboards and conducting in-depth analysis. Users report that the SQL-like syntax makes writing functions easier, though some find the formula guides not very intuitive. They mention that calculations can sometimes be difficult to implement and troubleshoot, especially for beginners. Of the 34 Tableau users who gave detailed accounts of their use of Functions/Calculations, 88% rated this feature as important or highly important.

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Nikhil B.
student

Brad C.
Business Intelligence / Data Analyst
Reviewers find Tableau's data connectors highly valuable for integrating data from various sources, including databases, cloud services, and spreadsheets. They appreciate the wide range of connectors available, which simplifies accessing and analyzing data from multiple sources. Users report that Tableau supports real-time data connectivity and allows for custom SQL during data intake. They mention that the flexibility in data connections enhances the overall data analysis process. Of the 70 Tableau users who gave detailed accounts of their use of Data Connectors, 87% rated this feature as important or highly important.


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Craig S.
Senior Platform Operations Specialist

Carlos E.
Cybersecurity Engineer
All Tableau features
Features rating:
Tableau awards
Tableau alternatives
Tableau pricing
Pricing plans
Pricing details:
User opinions about Tableau price and value
Value for money rating:
Of 319 reviews that provide robust commentary on Tableau's price and value, 33% mention it in a positive light.
Reviewers appreciate that Tableau offers a range of pricing plans, including a free version, which allows users to explore its functionalities before committing to a paid plan. They find the free version useful for learning and academic purposes, though it has limitations such as public data visibility and restricted features. Some users say the subscription pricing model is more affordable compared to traditional pricing, and they value the generous free license programs for students and researchers.
However, many reviewers indicate that Tableau's licensing costs are high, making it expensive for small businesses and individual users. They report that the need for multiple licenses for different functionalities and the requirement for a minimum number of users can be prohibitive. Some users feel the cost is not justified given the availability of cheaper alternatives with similar capabilities. They also mention that the pricing structure can be confusing and that the cost of scaling up usage within an organization is significant. Users think that offering more flexible payment options, such as monthly billing, could make Tableau more accessible.
, and
To see what individual users think of Tableau's cost and value, check out the review excerpts below.
Tableau integrations (518)
Integrations rated by users
We looked at 2,345 user reviews to identify which products are mentioned as Tableau integrations and how users feel about them.
Integration rating: 4.8 (16)
“For any organization that uses Salesforce, having access to your Salesforce contacts to add in visualizations is critical for creating sales pipeline visualizations, etc.”
“It has been important to have the integration as it allow us to easily collect and analyze our sales data to understand our performances in sales.”
“It has enabled us to analyze our sales activities to understand their performances.”
Travis K.
Digital Operations Associate
Integration rating: 4.9 (21)
“As a data analyst, I use Excel daily. It is important for me to find tools that integrate with Excel such as Tableau.”
“Allows for importing data from Excel into Tableau for better visualizations than Excel can provide.”

Eric R.
Data Analyst
Integration rating: 4.6 (11)
“The combo allows us to get insights from our web data for improving our services to match our customers expectations.”
“Allow us to focus on our web audience making it easy to understand their needs and experience with our web content.”
Joao M.
Spinning Instructor
Integration rating: 4.6 (7)
“The data formatting would be automated through an Alteryx workflow then uploaded into Tableau for analytics visualization.”
“Alteryx provides for cleaning and transformation of the data before importing it into Tableau.”

Anonymous R.
CEO
Integration rating: 4.9 (7)
“Snowflake is the main source of data warehouse that is used for Data Visualization ”

Rajesh K.
BI Developer
Integration rating: 5.0 (1)
“Many dashboards were based on various daily/monthly exports in Box. Tableau was used to create dashboards and use data from these Box files, to show trends”
Robert S.
Data Analyst
Integration rating: 4.0 (1)
“As ServiceNow can store not only support tickets, but a large range of information (e.g. asset details, knowledge articles, change management data, etc), being able to query data from ServiceNow and bind data from multiple tables is tryly useful.”
Robert S.
Data Analyst
Integration rating: 4.0 (2)
Integration rating: 3.5 (2)
Integration rating: 4.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 4.0 (1)
Tableau customer support
What do users say about Tableau customer support?
Customer support rating:
We analyzed 83 verified user reviews to identify positive and negative aspects of Tableau customer support.
A portion of users highlight Tableau's extensive online community and resources, making it easy to find quick solutions.
Multiple users mention that customer support staff are knowledgeable, friendly, and able to resolve issues effectively.
A small group of reviewers report slow response times and difficulty reaching Tableau's customer support when urgent help is needed.
Certain users feel the support experience is inconsistent, with some finding after-sales and technical assistance lacking or inefficient.
Support options
Training options
To see what individual users say about Tableau's customer support, check out the review snippets below.
“Tableau has a huge online support community and the few times I have had to use their customer support it was exceptional.”
Stephen S.
Director
“The support is amazing, and the team is always able to resolve issues within 1-2 days.”

Elaine E.
Analyst
“The time it has taken to get in touch with customer support at times when there are urgent issues has been a frustration and has prevented our team from being able to troubleshoot a few different technical product issues in a timely manner.”

Ethan G.
marketing automation specialist
Tableau FAQs
Tableau has the following pricing plans:
Starting from: $15.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What is Tableau used for?
Tableau is the world’s leading AI-powered analytics and business intelligence platform. The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Speed and Ease: Better contextualized insights for everyone to make faster decisions. In Tableau, users can leverage the latest in generative AI models, AI-powered predictions, natural language querying, recommendations, and flows to uncover trusted answers to business-critical questions. Automatically discover simple solutions to complex business questions across the data lifecycle from preparation to actionability in other systems. Deeper Analytics: In Tableau, people can create any data vizzes from tree maps to cohort analyses with a few clicks. More advanced users can connect to R or Python to extend their analysis even further to easily visualize model results. Non-technical users can ask previously unapproachable questions, while data scientists can iterate and discover deeper insights faster, yielding more valuable findings. Tab provides users with the ability to dive deeper into data questions at all data skill levels. Trust, Compliance, and Governance: Tableau provides efficiencies of scale with solutions for the entire lifecycle as the trusted environment for your data and analytics — from connection, prep and data source management, data quality assessments and exploration to insights, decision-making and action. With the Einstein Trust Layer in our platform an org’s internal data is safeguarded with security guardrails from the product to our policies so teams benefit from Generative AI without compromising safety. Flexible Platform: Tableau is flexible and fits into your existing tech stacks, instead of dictating it: SaaS/on-prem/hybrid with extensibility via mobile and embedded capabilities. Tableau connects to a wide range of data sources with out-of-the-box connectors, WDCs, and APIs. For Salesforce users, Tableau offers deep integrations into the Lightning Platform, Data Cloud, Slack, and other popular Salesforce technologies for additional value.
Q. What are the benefits of using Tableau?
Q. Who are the typical users of Tableau?
Tableau has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Tableau support?
Tableau supports the following languages:
Chinese (Simplified), English, French, German, Japanese, Korean, Portuguese, Spanish
Q. Does Tableau offer an API?
No, Tableau does not have an API available.
Q. What other apps does Tableau integrate with?
Tableau integrates with the following applications:
Khoros Marketing, Microsoft SQL Server, Procore, Google Analytics 360, Numerify, XM for Strategy & Research, CloverDX, Infor OS, SnapLogic, Salesforce Sales Cloud, Jedox, Alteryx Designer, Panoply, ServiceNow, ClickTale, Workable, Attivio, Anaplan, TapClicks, Datameer, Google Sheets, Altair AI Studio, Snowflake, Microsoft Excel
Q. What level of support does Tableau offer?
Tableau offers the following support options:
Phone Support, Email/Help Desk, Chat, 24/7 (Live rep), FAQs/Forum, Knowledge Base
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