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Tableau Logo

Business intelligence & analytics

Table of Contents

Tableau - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Tableau overview

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Based on 2345 verified user reviews

What is Tableau?

Tableau is a data visualization tool offering key features such as data visualization, interactive dashboards, reporting and analytics, data import/export, calculation functions, and data connectors, among others.

Who uses Tableau?

Reviews for Tableau come from a wide variety of industries, including Computer Software (12% of reviewers), Information Technology and Services (12%), and Marketing and Advertising (5%). The most frequent use case for Tableau cited by reviewers is data visualization (65% of reviewers).

What do users say about Tableau pricing?

Reviewers appreciate Tableau's range of pricing plans and free version, which they find useful for learning. However, many reviewers indicate high licensing costs, confusing pricing, and prohibitive requirements, especially for small businesses and individuals.

What are the most popular integrations for Tableau?

The Tableau integrations most frequently cited by reviewers are: Microsoft Excel (a spreadsheet product rated 4.7 out of 5 for its integration with Tableau), Salesforce Sales Cloud (a CRM product, 4.6), and Google Analytics 360 (a web analytics product, 4.5).

Starting price

15per user /
per month

Alternatives

with better value for money


Pros & Cons

Visuals

Integration

Customization

Affordability

Responsiveness

Stability

Tableau’s user interface

Ease of use rating:

Tableau pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(26)
3-4(856)
5(1,463)

What do users say about Tableau?

Users report Tableau makes data visualization and dashboard creation fast and flexible, allowing them to analyze large datasets, connect multiple data sources, and present information in interactive, customizable charts and graphs. They appreciate its ability to automate reporting, share insights across teams, and support a wide range of formats for business intelligence and analytics. Some find its real-time data integration and collaboration features valuable for decision-making.

Reviewers indicate Tableau has a steep learning curve, especially for advanced features, and note its high licensing costs can be prohibitive for individuals or small businesses. They say customization can be complex, and performance may lag with very large datasets.

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Who uses Tableau?

Based on 2,345 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Information Technology and Services
Marketing and Advertising
Education Management
Others

Use cases

Data Visualization
Dashboard
Data Analysis
Reporting
Business Intelligence

Tableau's key features

GetApp's analysis of 202 verified user reviews collected between July 2021 and January 2025 identifies Tableau's most critical features and summarizes user sentiment about those features.

Data visualization

Reviewers appreciate Tableau's extensive data visualization capabilities. They highlight the variety of pre-built charts, interactive graphs, and customizable visual elements like colors and labels. Users report that the drag-and-drop functionality simplifies creating visualizations. They find the ability to present data in multiple formats, such as maps, charts, and graphs, valuable for understanding patterns and trends. Users also mention the integration with Python and the ease of exporting visualizations in different formats for presentations and reports. Of the 135 Tableau users who gave detailed accounts of their use of Data Visualization, 99% rated this feature as important or highly important.

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“Tableau has different visualization layouts and describes the graphics in detail and various customer friendly color schemas. Visualization is easy process and allows user interaction to make the graphs look better. Also it can be exported in different formats or make web accessible”
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Khushnud S.

IT Engineer

“The drag and drop feature along with a variety of chart types, including bar charts, line charts, scatter plots, heat maps for illustrative mapping.”
SD

Samiran D.

Project Officer


Dashboard

Reviewers indicate that Tableau's dashboard capabilities are highly interactive and user-friendly. They appreciate the ability to consolidate multiple visualizations and key metrics into a single view, which helps in monitoring KPIs and trends. Users report that dashboards can be shared with multiple people and automatically update with refreshed data. They find the customization options valuable for creating visually appealing and informative dashboards. However, some users mention that building complex dashboards may require expertise and time. Of the 33 Tableau users who gave detailed accounts of their use of Dashboard, 97% rated this feature as important or highly important.

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“It offers a centralized view of data collected from multiple data sources and binded together. Data can be refreshed automatically when using extracts. Dashboard can be shared with multiple people.”
RS

Robert S.

Data Analyst

“Tableau's dashboards allow me to consolidate multiple visualizations and key metrics into a single view enabling me to gain a comprehensive overview of the data and easily monitor KPIs and trends.”
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Edwin M.

Data Analyst


Reporting/Analytics

Reviewers highlight Tableau's flexibility in creating a wide variety of reports and analytics. They appreciate capabilities like forecasting, clustering, and trend analysis, which provide deeper insights. Users report that Tableau simplifies data reporting across teams and departments, making it easier to understand data in layman terms. They find the ability to publish dashboards and schedule updates valuable for efficiency. However, some users feel that other tools like PowerBI might offer better reporting options. Of the 83 Tableau users who gave detailed accounts of their use of Reporting/Analytics, 95% rated this feature as important or highly important.

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“Flexibility: Tableau is a very flexible tool, and it can be used to create a wide variety of reports. There are over 100 different types of charts and graphs available, and users can customize their reports to meet their specific needs.”
JO

John O.

Data Analyst

“Data reporting across teams and departments is simplified, bridging the gap between business and stakeholders, helping to understand the data in layman appealing terms.”
NB

Noopur B.

Analyst


Data import/export

Users report that Tableau's data import/export functionality is robust and supports various data formats, including Excel, CSV, and databases. They appreciate the ease of importing data from multiple sources and exporting reports in different formats for sharing. Reviewers mention that Tableau's built-in libraries manage different data file formats effectively. However, some users note that the free version has limitations on export functionality, and unfamiliar users might find data import challenging. Of the 69 Tableau users who gave detailed accounts of their use of Data Import/Export, 93% rated this feature as important or highly important.

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“You can import the table data, csv data, excel data. The developed charts can be exported to ppt files for amazing presentations, word or any figure format for attractive reports.”
PM

Pavan M.

Associate Manager

“The data import and export from tableau is very critical feature and tableau provides a robust platform for the easy and hassle free data import in form of excel files and or databases. Additionally, tableau suggest data corrections after importing before merging multiple sheets in order to be used across and to be used effectively. The data manipulations and changes such as transpose, date format, etc are important and useful features in tableau. ”
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Namita S.

Student Assistant


Functions/Calculations

Reviewers appreciate Tableau's extensive functions and calculations capabilities. They highlight the ability to perform various data transformations and manipulations, which is critical for building dashboards and conducting in-depth analysis. Users report that the SQL-like syntax makes writing functions easier, though some find the formula guides not very intuitive. They mention that calculations can sometimes be difficult to implement and troubleshoot, especially for beginners. Of the 34 Tableau users who gave detailed accounts of their use of Functions/Calculations, 88% rated this feature as important or highly important.

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“Gives plenty of functions and options to choose from while plotting these datasets. It lets one easily manipulate the data to fit their visualization and finally build a KPI dashboard.”
NB

Nikhil B.

student

“Tableau's ability to create calculations and easily navigate them on the platform is critical as we have a number of metrics that must be done manually. ”
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Brad C.

Business Intelligence / Data Analyst


Data connectors

Reviewers find Tableau's data connectors highly valuable for integrating data from various sources, including databases, cloud services, and spreadsheets. They appreciate the wide range of connectors available, which simplifies accessing and analyzing data from multiple sources. Users report that Tableau supports real-time data connectivity and allows for custom SQL during data intake. They mention that the flexibility in data connections enhances the overall data analysis process. Of the 70 Tableau users who gave detailed accounts of their use of Data Connectors, 87% rated this feature as important or highly important.

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“Integrations with Hive, Redshift, etc. make building the "last mile of track" in analytics reporting that much easier. Much of this could be automated if needed, but it's nice to have the option of direct connections. The ability to add custom SQL during the data intake process also cuts out additional tools/resources required to get data from databases into dashboards.”
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Craig S.

Senior Platform Operations Specialist

“It has multiple connection options for different data sources such as Azure, Excel or databases. All connectors work very well and different connectors can be used together in the same project.”
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Carlos E.

Cybersecurity Engineer


All Tableau features

Features rating:

Demand forecasting
Data storage management
Data migration
Element Analytics
Embeddable Maps
Data extraction
ETL
Sensitive data identification
Geographic maps
Customizable reports
Customizable fields
Heatmaps
ROI tracking
Multi-Language
Widgets
Qualitative Comparative Analysis
Real-Time analytics
AI/Machine learning
Relational display
Visual analytics
Multivariate analysis
Association discovery
Behavioral analytics
User management
Drag & drop
Data analysis tools
Dashboard creation
Reporting & statistics
Data quality control
Customizable dashboard
Key performance indicators
Data cleansing
Profitability analysis
Publishing/Sharing
Data blending
Statistical analysis
Statistical simulation
Data integration
Performance metrics
Multiple data sources
Data discovery
Visual discovery
Self service data preparation
Categorization/Grouping
Data security
Data transformation
Third-Party integrations
Data mapping
Self-service analytics
Search/Filter
Modeling & simulation
Storytelling
Strategic planning
Access controls/permissions
KPI monitoring
Trend/Problem indicators
Collaboration tools
Data capture and transfer
Trend analysis
Data management
Query builder
Campaign tracking
Metadata management
Time series analysis
Customizable branding
Customer database
Ad hoc reporting
Real-Time data
Single page view
Natural language search
Data coding
Scorecards
Scheduled/Automated reports
API
High volume processing
Activity dashboard
Benchmarking
Ad hoc query
Predictive analytics
Alerts/Notifications
Monitoring
Multi-Channel attribution
Forecasting
Regression analysis
Statistical process control
Website analytics
Task management
Radial Mapping
Survival analysis
User research analysis
Templates
Territorial Mapping
Role-Based permissions
Sales reports
Scheduling
Server monitoring
Sentiment analysis
Text analysis
Self service portal
File storage
Event logs
Dynamic content
Database support
Data warehousing
Data modeling
Data governance
Data dictionary management
Data collection
Customization
Customer journey mapping
Contextual Search
Compliance tracking
Charting
Bayesian analysis
Authentication
Annotations
Alerts/Escalation
Ad hoc Analysis
A/B testing
Quantitative Analysis
Public dashboards
Private dashboards
Performance monitoring
OLAP
Multi-Channel data collection
Mobile dashboards
Mixed methods research
Media Analytics
Master data management
Marketing reports
Interactive reports
Integration into third party applications
Information governance
Generative ai
For Science
For sales teams/organizations
For healthcare
For education
Financial reporting

Tableau awards

Awarded in 6 categories in 2026

Tableau alternatives

Tableau logo

Starting from

15

/user

Per month

Free trial
Free version
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Tableau pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Tableau Viewer

15

/user

Per month

Features included:

  • Tableau Pulse
  • One Viewer license of Tableau Cloud
  • Interact with visualizations and dashboards
  • Download visualizations as images
  • Download summary data
  • Comment on a dashboard or visualization
  • Create a subscription
  • Receive data-driven alerts
  • Explore an existing published data source

Tableau Explorer

42

/user

Per month

Features included:

  • One Explorer license of Tableau Cloud
  • Manage users and permissions
  • Manage content and certify data sources
  • Author from curated data
  • Download full visualization data
  • Create subscriptions for others
  • Create data-driven alerts
  • Edit existing workbooks and visualizations
  • Create and publish new workbook from existing published data source

Tableau Creator

75

/user

Per month

Features included:

  • Tableau Desktop
  • Tableau Prep Builder
  • One Creator license on Tableau Cloud
  • Publish and run flows
  • Export data
  • Edit and modify a data flow
  • Create new data flows
  • Create and publish new data sources
  • Create and publish new workbook with a new data source
  • Create and publish new workbook from existing published data source
  • Curate and share data sources

User opinions about Tableau price and value

Value for money rating:

Of 319 reviews that provide robust commentary on Tableau's price and value, 33% mention it in a positive light.

Reviewers appreciate that Tableau offers a range of pricing plans, including a free version, which allows users to explore its functionalities before committing to a paid plan. They find the free version useful for learning and academic purposes, though it has limitations such as public data visibility and restricted features. Some users say the subscription pricing model is more affordable compared to traditional pricing, and they value the generous free license programs for students and researchers.

However, many reviewers indicate that Tableau's licensing costs are high, making it expensive for small businesses and individual users. They report that the need for multiple licenses for different functionalities and the requirement for a minimum number of users can be prohibitive. Some users feel the cost is not justified given the availability of cheaper alternatives with similar capabilities. They also mention that the pricing structure can be confusing and that the cost of scaling up usage within an organization is significant. Users think that offering more flexible payment options, such as monthly billing, could make Tableau more accessible.

, and

To see what individual users think of Tableau's cost and value, check out the review excerpts below.

“They have a free version which present the main functionalities, perfect for a small business, then if you need to upgrade to a paid version the process is very simple.”
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Federico A.

CFO

“Need to buy 100 license for view access if we want to give access to final dashboard our company had paid license for 15-20 required which was big drawback i would say.”
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Sourabh B.

Associate Consultant

“The licenses have a very high price and is not enough to publish your dashboards, for that you must acquire an other types of licenses.”
NA

Nicolas A.

Industrial Engineer

Tableau integrations (518)

Integrations rated by users

We looked at 2,345 user reviews to identify which products are mentioned as Tableau integrations and how users feel about them.

Integration rating: 4.8 (16)

For any organization that uses Salesforce, having access to your Salesforce contacts to add in visualizations is critical for creating sales pipeline visualizations, etc.

It has been important to have the integration as it allow us to easily collect and analyze our sales data to understand our performances in sales.

It has enabled us to analyze our sales activities to understand their performances.

TK

Travis K.

Digital Operations Associate

1/3

Integration rating: 4.9 (21)

As a data analyst, I use Excel daily. It is important for me to find tools that integrate with Excel such as Tableau.

Allows for importing data from Excel into Tableau for better visualizations than Excel can provide.

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Eric R.

Data Analyst

1/2

Integration rating: 4.6 (11)

The combo allows us to get insights from our web data for improving our services to match our customers expectations.

Allow us to focus on our web audience making it easy to understand their needs and experience with our web content.

JM

Joao M.

Spinning Instructor

1/2

Integration rating: 4.6 (7)

The data formatting would be automated through an Alteryx workflow then uploaded into Tableau for analytics visualization.

Alteryx provides for cleaning and transformation of the data before importing it into Tableau.

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Anonymous R.

CEO

1/2
Snowflake logo
Snowflake

Integration rating: 4.9 (7)

Snowflake is the main source of data warehouse that is used for Data Visualization

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Rajesh K.

BI Developer

Box logo
Box

Integration rating: 5.0 (1)

Many dashboards were based on various daily/monthly exports in Box. Tableau was used to create dashboards and use data from these Box files, to show trends

RS

Robert S.

Data Analyst

ServiceNow logo
ServiceNow

Integration rating: 4.0 (1)

As ServiceNow can store not only support tickets, but a large range of information (e.g. asset details, knowledge articles, change management data, etc), being able to query data from ServiceNow and bind data from multiple tables is tryly useful.

RS

Robert S.

Data Analyst

Anaplan logo
Anaplan

Integration rating: 4.0 (2)

Jedox logo
Jedox

Integration rating: 3.5 (2)

Panoply logo
Panoply

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

MATLAB logo
MATLAB

Integration rating: 5.0 (1)

Procore logo
Procore

Integration rating: 4.0 (1)

Tableau customer support

What do users say about Tableau customer support?

Customer support rating:

We analyzed 83 verified user reviews to identify positive and negative aspects of Tableau customer support.

A portion of users highlight Tableau's extensive online community and resources, making it easy to find quick solutions.

Multiple users mention that customer support staff are knowledgeable, friendly, and able to resolve issues effectively.

A small group of reviewers report slow response times and difficulty reaching Tableau's customer support when urgent help is needed.

Certain users feel the support experience is inconsistent, with some finding after-sales and technical assistance lacking or inefficient.

Support options

Phone support
Email/help desk
Chat
24/7 (live rep)
Faqs/forum
Knowledge base

Training options

Videos
Webinars
In person
Live online
Documentation

To see what individual users say about Tableau's customer support, check out the review snippets below.

“Tableau has a huge online support community and the few times I have had to use their customer support it was exceptional.”

SS

Stephen S.

Director

“The support is amazing, and the team is always able to resolve issues within 1-2 days.”

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Elaine E.

Analyst

“The time it has taken to get in touch with customer support at times when there are urgent issues has been a frustration and has prevented our team from being able to troubleshoot a few different technical product issues in a timely manner.”

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Ethan G.

marketing automation specialist

Tableau FAQs

Q. What type of pricing plans does Tableau offer?

Tableau has the following pricing plans:
Starting from: $15.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What is Tableau used for?

Tableau is the world’s leading AI-powered analytics and business intelligence platform. The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Speed and Ease: Better contextualized insights for everyone to make faster decisions. In Tableau, users can leverage the latest in generative AI models, AI-powered predictions, natural language querying, recommendations, and flows to uncover trusted answers to business-critical questions. Automatically discover simple solutions to complex business questions across the data lifecycle from preparation to actionability in other systems. Deeper Analytics: In Tableau, people can create any data vizzes from tree maps to cohort analyses with a few clicks. More advanced users can connect to R or Python to extend their analysis even further to easily visualize model results. Non-technical users can ask previously unapproachable questions, while data scientists can iterate and discover deeper insights faster, yielding more valuable findings. Tab provides users with the ability to dive deeper into data questions at all data skill levels. Trust, Compliance, and Governance: Tableau provides efficiencies of scale with solutions for the entire lifecycle as the trusted environment for your data and analytics — from connection, prep and data source management, data quality assessments and exploration to insights, decision-making and action. With the Einstein Trust Layer in our platform an org’s internal data is safeguarded with security guardrails from the product to our policies so teams benefit from Generative AI without compromising safety. Flexible Platform: Tableau is flexible and fits into your existing tech stacks, instead of dictating it: SaaS/on-prem/hybrid with extensibility via mobile and embedded capabilities. Tableau connects to a wide range of data sources with out-of-the-box connectors, WDCs, and APIs. For Salesforce users, Tableau offers deep integrations into the Lightning Platform, Data Cloud, Slack, and other popular Salesforce technologies for additional value.


Q. What are the benefits of using Tableau?

  • Ask Data: Use natural language to ask questions of any published data source and get a response in the form of a visualization.

  • Tableau Prep: Get to analysis faster by quickly and confidently combining, shaping, cleaning and operationalizing data flows.

  • VizQL Technology: Patented technology based on years of research at Stanford University. Create queries without writing code and transform these into queries graphical visualizations and dashboards.

  • Tableau Public: Allows users to publish interactive data stories on the web. Publish data on the business website and guide readers through a narrative of data.

  • Open, view and interact with dashboards built within the app. Users can filter and drill down into data, but cannot edit or interact without author permissions.

  • Metadata Management: Rename fields, modify number formats, combine fields into groups, create subsets of data by selecting groups of points, and build new hierarchies.


  • Q. Who are the typical users of Tableau?

    Tableau has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Tableau support?

    Tableau supports the following languages:
    Chinese (Simplified), English, French, German, Japanese, Korean, Portuguese, Spanish


    Q. Does Tableau offer an API?

    No, Tableau does not have an API available.


    Q. What other apps does Tableau integrate with?

    Tableau integrates with the following applications:
    Khoros Marketing, Microsoft SQL Server, Procore, Google Analytics 360, Numerify, XM for Strategy & Research, CloverDX, Infor OS, SnapLogic, Salesforce Sales Cloud, Jedox, Alteryx Designer, Panoply, ServiceNow, ClickTale, Workable, Attivio, Anaplan, TapClicks, Datameer, Google Sheets, Altair AI Studio, Snowflake, Microsoft Excel


    Q. What level of support does Tableau offer?

    Tableau offers the following support options:
    Phone Support, Email/Help Desk, Chat, 24/7 (Live rep), FAQs/Forum, Knowledge Base

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