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Customer activity reporting

Heatmap Software with Customer Activity Tracking (2026)

Last updated: April 2026

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A/B Testing(7)

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Conversion Rate Optimization(15)

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Hotjar

4.6

(539)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Digital experience insights for any business selling online

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Read more about Hotjar

Users also considered

Lucky Orange

4.7

(260)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

All-in-one conversion optimization suite for website owners

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Read more about Lucky Orange

Users also considered

Smartlook

4.7

(136)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Qualitative analytics for websites and mobile apps

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Read more about Smartlook

Users also considered

Mouseflow

4.7

(122)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Heatmaps, Session Replay, Funnels, Form analytics and more

With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what get your visitors' attention, where they click, how they move on your site, their geo location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.

Read more about Mouseflow

Users also considered

Glassbox

4.9

(54)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Cloud-based web analytics tool for marketers.

Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

Read more about Glassbox

Users also considered

Microsoft Clarity

4.8

(56)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

See what your users want—with Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Read more about Microsoft Clarity

Users also considered

Fullstory

4.6

(67)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Every data point has a story to tell

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Read more about Fullstory

Users also considered

LogRocket

4.9

(28)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Stop Guessing About Your Digital Experience

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Read more about LogRocket

Users also considered

Zoho PageSense

4.5

(17)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

The Complete A/B Testing and CRO Platform

See where your visitors click, how far down they scroll, and on which sections they spend the most time.

Read more about Zoho PageSense

Users also considered

Infoveave

5.0

(5)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Unified data platform with agentic AI

Infoveave is a unified data platform that integrates data from multiple sources and automates workflows through its Agentic AI assistant called Fovea. The platform offers data quality management, governance tools, interactive visualizations, and predictive analytics capabilities. It supports conversational data queries, automated dashboard creation, and low-code application development for industries including retail, energy, healthcare, and manufacturing.

Read more about Infoveave

Users also considered

Ptengine

4.8

(4)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

All-in-One Marketing Solution

Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

Read more about Ptengine

Users also considered

UserExperior

4.3

(3)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Everything you need to analyze digital experience.

UserExperior is a qualitative mobile analytics tool to visualize and improve broken experiences inside your app.

Read more about UserExperior

Users also considered

VWO Insights

5.0

(1)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Grasp Buying Journeys To Build Converting Experiences

VWO Insights is a cloud-based software that helps businesses analyze website visitor behavior and diagnose and resolve issues in order to enhance the customer experience. The screen recording module lets organizations record customer mouse trails and time spent on web pages.

Read more about VWO Insights

Users also considered

WebMaxy Analyzer

5.0

(1)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

User behavior analytics and survey tool

WebMaxy Analyzer is a user behavior analytics software that can help you understand your user behavior patterns. It has various features, such as session recordings, heatmaps, scroll maps, survey and feedback forms, form analytics, and funnel view.

Read more about WebMaxy Analyzer

Users also considered

Insightech

(0)

Understand why website users don't convert to grow revenue

Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

Read more about Insightech

Users also considered

Tupcan

(0)

Website analytics platform for eCommerce websites

Tupcan is a web analytics platform that helps businesses track issues impacting eCommerce websites to improve overall customer experience. It includes session replays, which allow teams to get insights into issues faced by customers while browsing the website.

Read more about Tupcan

Users also considered

Related categories

Website Monitoring

Customer Experience

Marketing Analytics

User Experience (UX)

Qualitative Data Analysis

Customer Journey Mapping Tools

Website Optimization Tools

Product Analytics

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