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Datorama Logo

AI-enabled marketing analytics & data visualization software

Table of Contents

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Datorama - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Datorama overview

What is Datorama?

Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses across retail, finance, publishing, and other industries unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.

Using Datorama’s built-in data integration engine, marketers and media professionals can gain insight into various cross-channel marketing activities and implement data modeling operations. The application allows users to automate various data-related operations like cleansing, model mapping, file analysis, and update scheduling using machine learning technology. Features of Datorama include data analysis, embedded analytics, an interactive dashboard, data visualization, notifications, and more.

Datorama offers APIs, which allows marketing teams to connect the system with various applications for web analytics, customer relationship management (CRM), email management, and more. It also helps marketing agencies allocate campaign budgets, collect client details, and generate custom reports via a unified platform.

Starting price

3000per user /
per month

Alternatives

with better value for money


Pros & Cons

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User Interface

Ease of Use

Customer Support

Pricing

Datorama’s user interface

Ease of use rating:

Datorama pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(9)
5(12)

What do users say about Datorama?

The data import, data visualization, and reporting dashboard tools are the most important features for our business.

Select to learn more


Who uses Datorama?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Financial Services
Retail
Others

Use cases

Data Visualization
Reporting
Dashboard
Marketing Analytics

Datorama's key features

Most critical features, based on insights from Datorama users:

Data import/export
Scheduled/Automated reports
Customizable dashboard
Multiple data sources
Performance metrics
Search/Filter

All Datorama features

Features rating:

Access controls/permissions
Activity dashboard
Ad hoc query
Ad hoc reporting
Alerts/Notifications
API
Campaign tracking
Collaboration tools
Customer journey mapping
Customizable branding
Customizable dashboard
Dashboard
Data capture and transfer
Data connectors
Data import/export
Data management
Data synchronization
Data visualization
Drag & drop
Financial reporting
Forecasting
Functions/Calculations
KPI monitoring
Marketing reports
Mobile dashboards
Multi-Channel attribution
Multi-Channel data collection
Multiple data sources
Performance metrics
Predictive analytics
Private dashboards
Public dashboards
Relational display
Reporting/Analytics
ROI tracking
Sales reports
Scheduled/Automated reports
Scorecards
Search/Filter
Single page view
Visual analytics
Visual discovery
Website analytics
Widgets

Datorama alternatives

Datorama logo

Starting from

3000

/user

Per month

Free trial
Free version
Ease of Use
Features
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Bicxo logo

Starting from

200

Per month

Free trial
Free version
Ease of Use
Features
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No pricing info

Free trial
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Customer Support
Luzmo logo

Starting from

995

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Datorama pricing

Value for money rating:

Starting from

3000

/user

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Datorama price and value

Value for money rating:

To see what individual users think of Datorama's price and value, check out the review snippets below.

“The data import, data visualization, and reporting dashboard tools are the most important features for our business.”
Verified reviewer profile picture

Phil P.

Managing Director

“The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data.”
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Marcos S.

Publisher Manager

Datorama integrations (10)

Integrations rated by users

We looked at 22 user reviews to identify which products are mentioned as Datorama integrations and how users feel about them.

Integration rating: 5.0 (1)

To know, how many people actually visited my website, and how are my Google ads performing.

MS

Muskan S.

Fouder

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

It takes it from a two-step process in Canva to a one-step process.

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Ray L.

Founder

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

Datorama support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support

Training options

Live Online
In Person
Documentation
Webinars
Videos

Datorama FAQs

Related categories