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SmartSurvey Logo

Online survey & questionnaire tool

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SmartSurvey - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

SmartSurvey overview

What is SmartSurvey?

SmartSurvey is tool which allows users to create, distribute, manage, and analyze responses to an unlimited number of surveys and questionnaires. The software is suitable for use across a range of organization types, including education, government, business, and not-for-profit, and can be used to gather responses from clients, partners, suppliers, students, patients, and more.

SmartSurvey includes a range of question types, allowing users to select from basic multiple choice, text box, ranking, and choice matrix questions, and advanced Likert scale, net promoter score (NPS), continuous sum, and semantic differential questions. Users can customize the fonts and text sizes of questions, add ‘other’ choice fields and comment boxes, apply text and answer validation, randomize answer choices, and more. Frequently-used questions can be saved into a question library, from which they can be instantly added to new surveys. Skip logic can be utilized to hide irrelevant pages based on previous answers, and response piping automatically inserts previous responses into upcoming questions.

SmartSurvey allows users to distribute survey invitations via bulk email and SMS, with the ability to send reminders and track invite statuses, open rates, views, opt-outs, and failures. Surveys can also be embedded in web pages with a copy-and-paste embed code, and shared across social media. Response quotas and end dates can be set to manage the number of responses for each survey, and emails can be sent out to users every time a new response is received. SmartSurvey’s analytics and reporting tools allow users to view responses in real-time, export data for further analysis, analyze text, filter responses using specific criteria, create custom charts, and more.

Key benefits of using SmartSurvey

  • Multiple question types are included, including ranking, rating, and open-ended questions, and users can randomize answer options, add custom validation prompts, mark questions as mandatory, set word count limits, and create ‘other’ choice fields to reduce incomplete, inaccurate, and invalid responses.

  • Surveys can be customized with brand logos, background images, colors, and fonts, with the ability to adapt built-in themes or create designs from scratch using HTML and CSS.

  • Users can distribute their surveys via SMS, email, social media, or by embedding forms into their website using SmartSurvey’s survey embed code.

  • Response quotas and survey end dates can be set, and users can track the completion rate for each survey.

  • Customized themes and frequently-used questions can be saved into libraries in SmartSurvey, and users can also upload documents and images to be used in surveys.

  • Responses can be viewed in real-time, and users can create custom charts and graphs to summarize results.
  • Starting price

    45flat rate /
    per month

    Alternatives

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    Pros & Cons

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    Verified reviewer profile picture
    Verified reviewer profile picture

    Surveys

    Survey Creation

    Pricing

    Questionnaires

    SmartSurvey’s user interface

    Ease of use rating:

    SmartSurvey pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(1)
    3-4(32)
    5(81)

    What do users say about SmartSurvey?

    The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing.

    Select to learn more


    Who uses SmartSurvey?

    Based on 114 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Education Management
    Nonprofit Organization Management
    Government Administration
    Health, Wellness and Fitness
    Others

    Use cases

    Survey
    Customer Satisfaction
    Forms Automation
    Market Research
    Employee Engagement

    SmartSurvey's key features

    Most critical features, based on insights from SmartSurvey users:

    Reporting/Analytics
    Customizable questions
    Data import/export
    Customizable fields
    Access controls/permissions
    Forms creation & design

    All SmartSurvey features

    Features rating:

    Multi-Language
    Response validation
    Reporting & statistics
    Feedback management
    Real-Time reporting
    Email marketing
    Email management
    SMS messaging
    Document management
    Social media integration
    Data analysis tools
    Real-Time data
    Customizable forms
    Customizable branding
    Process/Workflow automation
    Survey builder
    Surveys & feedback
    Template management
    Question branching
    Question library
    Survey/Poll management
    Alerts/Notifications
    Multi-Channel distribution
    Skip logic
    Performance metrics
    Customizable templates
    Third-Party integrations
    Reminders
    Response quotas
    Real-Time analytics
    Randomization
    Search/Filter
    Sentiment analysis
    Single sign on
    Site intercept survey
    SSL security
    Statistical analysis
    Support audio/images/video
    Trend analysis
    URL customization
    Visual analytics
    Web forms
    Activity dashboard
    API
    Autofill
    Benchmarking
    Charting
    Collaboration tools
    Conditional logic
    CRM
    Customer experience management
    Customer segmentation
    Customizable reports
    Dashboard
    Data visualization
    Drag & drop
    Email reminders
    Engagement tracking
    Forms management
    Full text search
    Mobile survey
    Multi-Channel data collection
    Multiple user accounts
    NPS survey structure
    Offline access
    Offline response collection
    Panel management
    Pulse surveys
    Question piping

    SmartSurvey alternatives

    SmartSurvey logo

    Starting from

    45

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
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    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    Google Forms logo
    learn more

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    SurveyMonkey logo
    learn more

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    SmartSurvey pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Basic

    0.00

    Features included:

    • 100 Responses/Month
    • 15 Questions Per Survey
    • 1 User
    • Accessible and Responsive Surveys
    • Advanced Question Types- Likert Scale
    • Customer Support
    • GDPR Compliant
    • Ready-Made Survey Templates
    • Results in Real-Time
    • Secure Surveys
    • Standard Training
    • Unlimited Surveys

    Professional

    45

    Per month

    Features included:

    • Advanced Filtering
    • Advanced Question Types- Likert Scale
    • Basic Cross Tabs
    • Continuous Sum
    • Create Surveys in Any Language
    • Export to Excel/CSV/PDF or Word
    • Page Logic
    • Secure Surveys
    • Semantic Differential
    • Skip Logic
    • Slider
    • Survey Scoring
    • Text Analysis
    • Two-Factor Authentication
    • Unlimited Questions
    • Unlimited Responses
    • Unlimited Surveys
    • Unlimited Tracking Links

    Business

    70

    Per month

    Features included:

    • Ability to Move Surveys Between Users
    • Activity Log
    • Add/Reassign and Remove Users
    • Advanced Cross-Tab
    • Advanced Permissions
    • Consolidated Building
    • Custom Theme/Branding
    • Custom Variables
    • Dedicated Account Manager
    • Email Tool
    • File Library
    • File Uploads
    • Piping
    • Quality Control to Ensure Correct Usage
    • Schedule Reports Sent by Email
    • Share Access to Projects
    • Shared Asset Library
    • Shared Question Library
    • Survey Authentication

    Enterprise

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Access Restriction by IP
    • Access to 1:1 Training
    • Access to Custom Development
    • Access to Custom Domain Branding
    • Access to Custom Dpas/Contracts/Terms
    • Access to Customer Success Team
    • Access to Custom Support Slas
    • Access to Infosec
    • Access to Salesforce
    • Access to Send via SMS
    • Advanced Email Triggers
    • Advanced Filtering
    • API Access
    • Default Answers
    • Google Analytics
    • Infosec Documentation/Third Party Contracts
    • Multiple Languages
    • Offline Surveys
    • One Survey
    • Send via API
    • Webhooks
    • Zapier

    User opinions about SmartSurvey price and value

    Value for money rating:

    To see what individual users think of SmartSurvey's price and value, check out the review snippets below.

    “I cannot praise this product enough, the simplicity, the detailed and complex features and options and the finished product, absolutely fantastic.”
    EW

    Elaine W.

    Operational Support Manager

    “I highly recommend this product, the software itself is great, easy to use and gives a great survey experience.”
    EW

    Elaine W.

    Operational Support Manager

    SmartSurvey support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    24/7 (Live rep)
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    In Person
    Documentation
    Webinars
    Live Online

    SmartSurvey FAQs

    Q. Who are the typical users of SmartSurvey?

    SmartSurvey has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    These products have better value for money


    Q. What languages does SmartSurvey support?

    SmartSurvey supports the following languages:
    English


    Q. Does SmartSurvey offer an API?

    Yes, SmartSurvey has an API available for use.


    Q. What level of support does SmartSurvey offer?

    SmartSurvey offers the following support options:
    Phone Support, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat

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