For my business, these are the features that have been most impactful:
1. White-label App: Tapmango gave us the ability to have a mobile app for both iOS and android branded to our business from day one. Plus with mobile-ordering functionality for customers to order ahead, as a new business this is the most rewarding feature, as having our own app built with these same items would have cost thousands.
2. Ease of sign-up: With the in-store tablet, its super easy to introduce the program to customers and have them sign-up on the spot. All they need to do is input their phone number, check two boxes (terms of service, agree to receive SMS communications) and that's it. They can start building points from their first purchase. Plus, customers can also join the program via text, online forms or smartphone.
3. Marketing capabilities: With our business just being a little over a month old at the writing of this review, we have yet to realize the full potential of Tapmango. However, based on the features we've used to date and the ones [SENSITIVE CONTENT HIDDEN] (Customer Success Manager) has shown me in training, the sky's the limit when it comes to what is available. SMS messaging, push notifications, emails, vouchers, discounts, instant win (similar to a raffle), mobile ordering with live order updates, friend referral, birthday offers, customer segmentation based on items bought/number of visits/spend/mode of sign-up/etc., program tiers (for e.g. gold, silver, bronze) and so much more.
I believe the UI and overall look of the admin dashboard can be improved. It looks a bit dated on the backend and can be difficult to understand for first timers. However, with my Customer Success Manager [SENSITIVE CONTENT HIDDEN], I've been able to learn about the different tools and features at my disposal and if I'm not sure about something, he's always helpful.